• Revo Teams up with Bono to “Give Sight”

    2015-08-03_15-30-14In July of 2015, Bono, lead singer of the band U2, and Revo teamed up to bring basic eye care to those who cannot afford it. Bono, himself, was diagnosed with glaucoma 20 years ago and expressed his concern that others could be suffering with the disease with no sign of relief.

    In July, Bono teamed up with Revo to start their “Buy Vision, Give Sight” Campaign, which donates 10$ (up to a total of 10$ million) for every pair of sunglasses bought. All proceeds of the campaign help provide basic eye care to low income families around the world.

    Revo, founded in 1985, is known for its innovative work in polarized lenses. Its polarization was inspired by the NASA technology that is used to protect satellites. Today, they are known for their beautiful, colorful lenses on their sunglasses. Sunglasses’ styles range from sporty and innovative to high fashion and sleek.

    This campaign will help an estimated 625 million people around the world. Framesdirect.com is selling Revo sunglasses to help with the “Buy Vision, Give Sight” Campaign. Framesdirect.com believes everyone should have the opportunity to see clearly and avoid the painful symptoms that are associated with untreated vision problems.

    Ready to shop Revo glasses? Check out the blue lenses that can be seen on Bono in his most recent tour with U2.

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  • A Timeless Classic: Round Eyewear


    John Lennon, Elton John, Janis Joplin, and many more artists over time have rocked the Round Eyewear look. Originally Round eyeglasses and sunglasses were for academics and professionals, but in the 1970s, artists began wearing them in a variety of tints and colors to express their personal style. Today, Round Eyeglasses and Sunglasses are a staple of the festival-style scene. Here are some of our favorite brands that sell Round Eyewear!

    Some of our favorite, specialty brands are John Lennon Eyewear and Savile Row Eyewear. John Lennon Eyewear sells round eyeglasses that are inspired by the legend himself. They are available in a variety of tints that mimic the same styles that the former Beatle wore. John Lennon Eyewear features John Lennon’s signature on the case for authenticity. Savile Row is known for making eyewear with 18Kt gold rolled into the frame. Its style can be seen on Daniel Radcliffe in Harry Potter, and Harrison Ford in Indiana Jones. Savile Row has been creating eyewear since the 1890s, and are famous for the beautiful detailing in their eyeglasses.

    In the 1970s, Round Eyewear was smaller and more lightweight. Today, well known brands like Ray-Ban and Persol, have created Round, Sunglasses that are bigger, and made of acetate. Prada has even begun selling over-sized, fashion forward sunglasses in different colors.


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    Ready to shop Round Eyewear? Check out all these brands and more at FramesDirect.com!

  • Sunglasses Celebrities Currently Love

    Photos by: Splash News

    Celebrities are updating their sunwear, and we have the sunglasses scoop.

    First off, a Ray-Ban love fest. Jennifer Lawrence has been spotted in the classic large aviator and Beyoncé in the Clubmaster in brushed bronze. And with young actresses like Dianna Agron wearing the popular round, mirrored sunnies—we’re sure this flashy lens trend will become a summer staple.

    Outside the realm of Ray-Ban has been actresses like Jamie King, taking style risks with Prada’s Voice sunglasses in green with blue gems. We love it paired with her classic white dress. Lastly, Reese Witherspoon recently opted for a neutral option with Tory Burch Panama shades in khaki-praline.

    These ladies are always inspiring our eye style, and we can’t wait to see which sunglasses they put on next.

    Stay tuned!

  • Wiley X in American Sniper

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    Wiley X sunglasses are engineered for ultimate eye protection. They are the leading provider of protective sunglasses and ballistic eyewear products for the U.S. Military, outdoor sports participants, and for the safety and shooting enthusiasts. Wiley X sunglasses are also the go-to choice for service members who require sunglasses that can provide both unsurpassed protection and all-day comfort.


    Screen Shot 2015-02-04 at 9.57.40 AM

    Wiley X WX Saint


    Recently, Wiley X Saint sunglasses were seen on Bradley Cooper in the movie American Sniper. The movie is a biographical war drama directed by Clint Eastwood. It is based on the book American Sniper: The Autobiography of the Most Lethal Sniper in U.S. Military History by Chris Kyle, with Scott McEwen and Jim DeFelice. Get this look here.


    Screen Shot 2015-02-04 at 9.52.48 AM

    Photo courtesy of Warner Bros.

  • Glasses at the Golden Globes


    TedBaker RayBan Persol Gucci

    Photos: Handout/Getty Images Entertainment/Getty Images, Michael Tran/FilmMagic, Hollywood Reporter, Paul Drinkwater/NBC

    The Golden Globes may be over, but let’s not forget about the eyewear that stole the show. We’ve collected four looks of the nights most talked about accessory. First up, Lupita Nyong’o’s chic glasses that earned themselves their very own Twitter account. She selected a classic black frame with a touch of gold on the temples. We picked these Gucci frames because they are a close match to Lupita’s beautiful style. Second is Benedict Cumberbatch in the Persol frames above. It seems the actor enjoys wearing a frame that is not only handmade in Italy, but is timeless in style. We think Sherlock would totally approve.

    Next is everyone’s favorite Office boss, Steve Carell. Nominated for his role in the ‘Foxcatcher’, he arrived at the Golden Globes in a beautiful square frame with a striped tortoise detail. The Ray-Ban frames above are eerily similar to the frames we saw walk the red carpet on Sunday. Lastly, we have the incredible Meryl Streep. An avid fan of eyewear, we were not surprised to see her flawlessly sport a wearable metal frame. The Ted Baker frame above is a similar look to the eyewear worn by one of Hollywood’s most beloved actresses. Looking for more eyewear to elevate your look? Shop more here!

  • Celebrity Eyewear Sightings for June 2014


    op eyewear fashions were seen on celebrities throughout the month of June. Hover over the images above to reveal their names, then click on them to see additional information including which eyewear is shown. For your convenience, celebrity names and links to eyewear are also printed below:


    “Dallas” headliner Jesse Metcalf earns top ratings in square Marc by Marc Jacobs MMJ 410/S suns from Sàfilo in Palm Springs while attending a Coachella pool party.


    Seattle Seahawks cornerback Richard Sherman is prepped for another football season hot on the heels of a Super Bowl win in fire-lensed Nike Mercurial 8.0 sunwear from Marchon Eyewear.


    Demi Moore and Bruce Willis’ daughter Scout Willis walks in her mother’s fashion footsteps wearing crisp pieces including simple Marc By Marc Jacobs Eyewear optical style MMJ 416/S from Sàfilo at Desert Gold at the Ace Hotel & Swim Club in California during Coachella.


    Actress Anne Hathaway keeps things classically casual in attire but bold and bright in Fendi FF0026S sunwear from Sàfilo with a chunky tortoise front and raspberry candy-color temples.


    Actress Ashley Benson plays it-girl Hanna on ABC-TV’s teen mystery series “Pretty Little Liars,” and she continues the trend off set in a rocker girl ensemble and jet black Giorgio Armani Garconne optical style AR7019-K 5017 from Luxottica in Los Angeles.


    YouTube sensation turned signed recording artist Pia Mia brings the heat to Hall of Frames in Geek Eyewear sunglass style RAD09 with a red mirror lens from LBI Eyewear.


    Shailene Woodley takes the lead in novel-based blockbusters, science fiction thriller “Divergent” and tear-jerker drama “The Fault in Our Stars.” She simplifies her look in Marchon’s metal Flexon optical style 670.


    “Top Chef” judge Gail Simmons adds some spice with style Ginger sunglasses from Maui J.


    “Teen Wolf” star Holland Roden hits messy-festival-chic notes at the Coachella music festival in denim-fronted Diesel shades style DL0111_84B from Marcolin.

    -Breanna Benz
    Reprinted Courtesy 20/20 magazine

    Related pages & posts: Celebrity Eyewear, Top 10 Character Defining Glasses on TV, Sunglasses in the Movies.

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  • Celebrity Eyewear Sightings for May 2014

    Chiwetel Ejiofor EYE NOMINATE – British-born Oscar contender Chiwetel Ejiofor has his eyes on understated Valentino V629S from Marchon Eyewear for the final touch to his suit and tie as he takes to the red carpet for “12 Years a Slave”.
    GOLDEN GIRL – Heavyweight hitmaker Jennifer Lopez wears Gucci Gold Bamboo sunglasses from Sàfilo in Miami while filming the video for her single “I Luh Ya Papi”.© SGP Jennifer Lopez
    Jared Leto 30 SECONDS TO SAINT LAURENT – Steal rock star turned Oscar-winning actor Jared Leto’s style in Saint Laurent by Hedi Slimane Classic 11 sunglasses from Sàfilo for instant access to otherworldly eye fashion.© Olycom
    GREAT SCOTT – Scottish singer/songwriter Paolo Nutini wears Montblanc sunglass style MB424 from Marcolin in his latest single’s music video “Scream (Funk My Life Up)”. Paolo Nutini
    Karina Smirnoff CARRERA WINS KARINA – Professional ballroom dancer and “Dancing With the Stars” victor Karina Smirnoff takes a spin in sporty dual-toned Carrera 6000S from Sàfilo .© Getty Images for Mediaplacement
    HUSTLE AND BUSTLE – Hot on the heels of awards season, “American Hustle” actor Bradley Cooper sizzles in a tux and simple Calvin Klein CK7909S sunglasses from Marchon Eyewear .
    Bradley Cooper
    Channing Tatum IT’S MAGIC – Square John Varvatos V779 from Base Curve/A Luxury Division of Rem Eyewear shades puts a smile on Channing Tatum’s face as he hits the street.
    A CLEAN STREEP – One of the most prolific modern actresses, Meryl Streep makes a sweep of all kinds of eyewear this awards season, mixing in P3 G-Star Raw style GS610s from Marchon Eyewear to her optical dossier.
    Meryl Streep
    Rosie O'Donnell A ROSIE OUTLOOK – Comedian and actress Rosie O’Donnell opts for angular Ogi Eyewear optical style 9067 to address the crowd.


    -Breanna Benz
    Reprinted Courtesy 20/20 magazine


    Related pages & posts: Celebrity Eyewear, Top 10 Character Defining Glasses on TV, Sunglasses in the Movies.

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  • Celebrity Eyewear Sightings for April 2014

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    Lupita Nyong'o LUPITA LOVE – Beyond breakout, newcomer and Oscar winner Lupita Nyong’o stuns once again in raspberry red Valentino style V684S from Marchon Eyewear paired with one of her many vibrant styling selections, a multidimensional azure top.
    PLAYING THE FIELD – Actress Ashley Greene , best known for her role as sweet and peaceful Alice Cullen in the “Twilight” saga, courts feminine yet fierce in sun style Overtime from Oakley. Ashely Green
    Sandra Bullock SHE’S GOT PULL – One of the highest-paid actresses in the world and Oscar-nominated “Gravity” lead Sandra Bullock has raised the bar for stardom. She keeps her look casual and chic during downtime in Dolce & Gabbana DG 4175 CatEye sunglasses from Luxottica.
    THE CAT’S MEOW – The celeb we just can’t keep our eyes off, Jennifer Lawrence wears the shape we can’t keep off our eyes… CatEye Calvin Klein Collection sungass style CK7874S from Marchon Eyewear. Jennifer Lawrence
    Salma Hayek HIDDEN IN THE SPOTLIGHT – Mexican-born star Salma Hayek goes incognito behind Gucci Black Bamboo style GG 2235/S shades from Sàfilo at the “La belle et la bête” premiere at Gaumont Opera in Paris.© Gucci/Getty Images
    A LAUGHING MATTER – Funny guy Cheech Marin , who has been in the biz for over 40 years, gives a big grin in tortoise Geek Eyewear optical style Geek VO2 from LBI Eyewear.
    Cheech Marin
    Jane Lynch SIDELINED – Jane Lynch plays “Glee” head coach Sue Sylvester and “Hollywood Game Night” host and dresses things up in bebe sunglass style “Go Girl” 7092 trimmed with crystals from Altair Eyewear.
    THE BIG EASY IN MAUI – 6-foot-3-inch South African PGA pro golfer Ernie Els sports sun style World Cup from Maui Jim.
    Neil Patrick Harris HIGH NOTE – Actor and multiple Emmy Award winner Neil Patrick Harris will be taking to Broadway once again, this time headlining the glam rock musical “Hedwig and the Angry Inch” and rocks John Varvatos sun style V774 in Crystal from Rem Eyewear.


    -Breanna Benz
    Reprinted Courtesy 20/20 magazine


    Related pages & posts: Celebrity Eyewear, Top 10 Character Defining Glasses on TV, Sunglasses in the Movies.

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  • Celebrity Eyewear for March 2014

    Taylor Schilling TORTOISE IS THE NEW BLACK – Actress Taylor Schilling has clearly been paying attention to 20/20 forecasting, including our January feature heavy on the Havana comeback. The “Orange Is the New Black” headliner stuns in the beautifully-mottled Valentino V670S from Marchon Eyewear .
    TEE TOTALER – PGA pro Hunter Mahan has spent his career picking up two World Golf Championship titles and a slick sun style, taking a swing in Under Armour‘s Fire frames from EyeKing .  Hunter Mahan
    Bryan Cranston BIG BAD WINNER – Awards season and fan favorite “Breaking Bad” features actor Bryan Cranston as the now-legendary, illegal chemical kingpin character Walter White. The actor picks equally legendary John Varvatos brand to shade from the sun in style V782 from Rem Eyewear .
    IN ROTATION – Katherine Kelly Lang stars in the glamorous melodrama “The Bold and the Beautiful” and stays feminine even when tri-training in Rudy Project sunglass style Noyz in Pink Fluo with Multilaser Blue lenses

    © Dominique Zoida

    Katherine Kelly Lang
    Reese Witherspoon IF THE CHOO FITS – Transparent nude Carrera by Jimmy Choo style CA 6000/JC/S from Sàfilo is just right for silver screen sweetheart Reese Witherspoon .

    © SGP

    ACT NATURAL – Part of the much buzzed about “12 Years a Slave” cast, star Kelsey Scott looks sunny and sweet in natural-tone G-Star GS610S keyhole preppy shades from Marchon Eyewear . 

    Kelsey Scott
    Lorde BATTLE ROYAL – Breakout indie pop singer-songwriter Lorde courts both Cornelia in Red/Silver and Lorimer in Blonde Tortoise Gold styles from Rebecca Minkoff x Shane Baum .
    WIDE-EYED – Native Aussie Nicole Kidman steps out in Sydney wearing perfectly circular but subtle Robert Marc 683 shades. Nicole Kidman
    Cara Delevigne TOO COOL FOR CARA – She swept the circuit in 2013, and mega-model Cara Delevigne blazes a trail into 2014 with flash-lensed Fendi Spring/Summer 2014 fashion show cateye sunglass style FF0041/S from Sàfilo while in Milan.


    -Breanna Benz
    Reprinted Courtesy 20/20 magazine


    Related pages & posts: Celebrity Eyewear, Top 10 Character Defining Glasses on TV, Sunglasses in the Movies.

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  • Sunglasses in the Movies


    ashion and film go hand in hand, so it’s no surprise that sunglass trends of today are largely due to the appearance of sunglasses in the movies. Many sunglasses were made popular by the stylish actors and actresses that adorned them in blockbusters, and if the film was popular, so were the shades. Here’s a list of some of the shades that have been made famous by the silver screen.

    Ray-Ban Wayfarers

    Ray-Ban Wayfarers
    These timeless shades have been popularized in film time and time again throughout the decades. They were first noticed in 1955 on James Dean in his classic film, Rebel Without a Cause. Sean Connery continued their popularity in the 1960s via James Bond in From Russia With Love and Thunderball, as did Audrey Hepburn in Breakfast at Tiffany’s. Tom Cruise brought them back in 1983 with his first blockbuster Risky Business.


    Ray-Ban Aviators Sunglasses
    Though they were invented in the 1930s, Aviators didn’t get a boost from Hollywood until 1983, when Tom Cruise wore them in the 80s machismo flick Top Gun. As styles transformed over the years, so did the Aviators. Johnny Depp adorned orange lens shades in Fear and Loathing in Las Vegas, and Carrie-Anne Moss had a black pair in The Matrix. Also making an impact in Police films, Aviators are the standard sunglass eyewear for most cop characters in film. The Aviator style is no longer a Ray-Ban monopoly – many other brands like Oakley, Maui Jim and Serengeti now carry the famous sunglasses in different styles and designs.


    Persol PO2424S Sunglasses
    While most actors were wearing Ray-Bans, Steve McQueen went against the grain when he wore the folding Persol 714 sunglasses in The Thomas Crown Affair, and The Getaway. These blue-tinted shades became so popular that one of McQueen’s personal pairs was auctioned off for $70,200 in 2006. Daniel Craig of the James Bond flick Casino Royale also wore Persol shades while he was speeding down the streets of Monte Negro.


    These round-frame sunglasses were first made famous by John Lennon of the Beatles, but their popularity continued in Hollywood by several actors and actresses, including Woody Harrelson in Natural Born Killers, and Collin Chou in The Matrix Revolutions.


    Arnold Schwarzenegger made himself a Gargoyle icon we he wore the classic 80s shades in the first Terminator. Though Arnold moved on to a pair of Persols in the sequel, anyone who sees a pair of Gargoyles’ ANSI Classics is reminded of the flesh covered, futuristic robot.


    For a movie in which almost every character wears shades, The Matrix producers decided to go for a relatively unknown sunglasses company called Blinde. Each actor for the movie has a pair of sunglasses personally designed and hand manufactured for their character.

    Related – Celebrity Eyewear, Top 10 Character Defining Glasses on TV, Jewelry for Your Eyes: Top 12 Eyeglasses and Sunglasses.


  • Celebrity Eyewear for December 2013

    Tom Hanks ON THE HIGH SEIZE – Tom Hanks dons Flexon optical style 610 from Marchon Eyewear starring in “Captain Richard Phillips” based on the true story of Captain Phillips’ bravery during a 2009 cargo ship hijacking.
    GOAL DRIVEN – At a press conference, President of Soccer Club Barcelona Sandro Rosell speaks with a passion in Blackfin eyewear style BF689 from Villa Eyewear .

    Sandro Rosell
    Charlize Theron CHIC CHARLIZE – Academy Award-winning actress Charlize Theron runs errands in a feminine fedora and chunky Tom Ford TF279 sunglasses from Marcolin .
    PRETTY WOMAN – Actress Dakota Fanning wears angelic ivory and nude Prada PR12P sunglasses from Luxottica . Dakota Fanning
    Terrell Owens GAME TIME – Former pro football player Terrell Owens addresses fans looking confident in Altair optical style A4027 from Altair Eyewear .

    SPLIT PERSONALITY – Beyonce was snapped looking more like her alter ego Sasha Fierce in metal/zyl split Gucci GG 4241/s suns from Sàfilo USA , tribal-inspired jewelry and a snarling tiger T-shirt.

    © Xposure/Olycom

    Ne-Yo STRONG SUIT – Dressed to the nines, Grammy Award-winning hip-hop artist Ne-Yo wears Cazal 616 in Mat Black shades from Eastern States Eyewear/Ultra Palm Optical .
    DOUBLE DUTY – Actress Jessica Alba has taken on a second job and founded her own toxin-free home products company. She still makes time for smile-worthy street style in gold leopard Carrera by Jimmy Choo shades from Sàfilo USA paired with bright prints.

    © Olycom

    Jessica Alba
    Giles Matthey COLOR HUNGRY – "True Blood" actor Giles Matthey selects red Geek Eyewear specs style 124 U from LBI Eyewear.

    -Breanna Benz
    Reprinted Courtesy 20/20 magazine

    Related pages & posts: Celebrity Eyewear, Top 10 Character Defining Glasses on TV, Jewelry for Your Eyes: Top 12 Eyeglasses and Sunglasses.

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  • Celebrity Eyewear Sightings for November 2013

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    Duck Dynasty cast in Under Arnour shades SUN CATCHERS – The men of “Duck Dynasty” set out on the swamp to grab game in Under Armour sunwear styles Power, Assert and Igniter from Eye King .
    SCENE STEALER – Star of Woody Allen’s “Blue Jasmine” film, a high-profile swindler saga and one of the highest-grossing independent movies of the year, Cate Blanchett channels an elegant windswept look anchored with dark P3-shaped Bottega Veneta BV 255/S sunglasses from Sàfilo USA .

    © Onphrame Limited

    Cate Blanchett
    Naomi Watts MEGAWATT – Oscar-hopeful Naomi Watts , star of “Diana,” wears Coach Michayla jewel-encrusted sunglasses from Luxottica .
    FAMILY STYLE – Both Gwen Stefani and son Zuma rock steady in their own distinctive style. Gwen opts for Tom Ford optical style TF5040 from Marcolin for a smart finish to her relaxed neutral accessories and slouch-fit ensemble. Gwen Stefani
    Katie Holmes A VISION – She’s come a long way since playing girl-next-door “Joey Potter” on “Dawson’s Creek.” Radiant style icon Katie Holmes looks flawless in tortoise Coach cateye sun specs Audrey from Luxottica .
    JACKPOT – It’s Marchon’s rich matte Valentino V630S sunglasses for British actor Dev Patel who headlined in the indie smash hit “Slumdog Millionaire” and stars as writer “Neal Sampat” on the HBO series “The Newsroom.”
    Dev Patel
    Daniel Brühl and Chris Hemsworth CAR KINGS – Original Carrera vintage sunglasses inspired the updated models featured in the Formula 1 racing movie “Rush,” starring Daniel Brühl and Chris Hemsworth taking to the track in Speedway and 80 shades from Sàfilo USA .
    EYE SING – “Nashville” star turned real-life country recording artist, Hayden Panettiere gets back to glam in Chloé sun style CE600S from Marchon Eyewear .
    Hayden Panettiere
    Rico Rodriguez FUNNY FACE – Actor Rico Rodriguez lights up on ABC-TV’s “Modern Family” and in Geek Eyewear optical style RAD 09 in crystal red from LBI Eyewear .

    ANY WAY YOU SLICE IT – Celebrated New York City executive chef and restaurateur Marc Murphy gets the recipe right in Maui Jim Mavericks at the 2013 Food and Wine Classic in Aspen.

    © Zach Mahone Photography

    Marc Murphey


    -Breanna Benz
    Reprinted Courtesy 20/20 magazine


    Related pages & posts: Celebrity Eyewear, Eyeglasses, Miltary Discounts on Eyewear, Top Sunglasses Brands, Top 10 Character Defining Glasses on TV, Jewelry for Your Eyes: Top 12 Eyeglasses and Sunglasses.

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