Mothers Day

Eyewear: The Perfect Gift for Mom!

Spoil Mom This Year! Find the Perfect Gift for Mom in Our Mother’s Day Gift Guide!

Shop FramesDirect 1-800-248-9427


New Spring Brands

Warm Up Your Spring with New Eyewear

Check Our New Eyewear Brands: Emporio Armani & Robert Graham Eyeglasses & Sunglasses

Shop FramesDirect 1-800-248-9427





Woman Sunglasses

The Best and Brightest Sunglasses Sale

Here’s a Bright Idea: Save Up to $70 on Designer Sunglasses. Sale Ends April 9th

Shop FramesDirect 1-800-248-9427


Ray-Ban's Rare Prints Augmented Reality

Go Big This Spring with Bold New Sunglasses

Playful Prints to Spice Up Your Spring with Bold New Sunglasses
Shop FramesDirect 1-800-248-9427

playful prints




Polarization Advantages in Fishing Sunglasses

Best Sunglasses for Fishing

play video costa wingman

Video: Costa Del Mar Wingman Sunglasses are terrific fishing shades.

If you fish for sport or just for fun, sunglasses are almost as important as your rod and reel. Fortunately for anglers, there are a few sunglass companies out there that specialize in fishing sunglasses, like Costa Del Mar and Maui Jim. When shopping for the best sunglasses for fishing, here are a few things you should look for.

UV protection of 100%

This is the minimum recommended by the FDA and since you are going to be under the sun all day long (assuming that you are daytime fishing), you need to protect your eyes from the sun’s harmful UV rays. Don’t risk the chance of photokeratitis, cataracts or macular degeneration by exposing your eyes directly to the sunlight.

Polarized Lenses Give You Fishing X-Ray Vision

Polarized sunglasses block the sun’s glare on the water and other reflective properties so you can literally see through the water down to the bottom, given the water is clear enough. This not only enables you to see fish, it’ll help you spot riverweed, moss, tree branches, and other debris so you can avoid getting your line caught on something. Save your lure and spot the fish by purchasing sunglasses with polarized lenses.

Cover All Light Sources

Your best bet on seeing fish and staying alert is blocking any sunlight from hitting your eyes. This way, you won’t be distracted by the sun creeping into your peripheral vision when your line is shaking from a bite. To get the best coverage, buy a pair of sunglasses that have top and side shield lenses. Costa Del Mar, Oakley, Rec Specs, and other brand names have models with these features, which enable the sunglasses to be snug up against your temples and forehead.

Lens Color: Depends on the Weather

There is no “all-in-one” lens color for fishing, simply because lens colors react differently to different weather situations. Many fishermen prefer the amber shades because they offer a tint that is easy on the eyes, but amber is actually best suited for cloudy days on account of it adding color to the monotone gray scenery. For sunny days, gray lenses are the best because they offer a full spectrum of color. The angler pros have different sunglasses for all types of weather conditions, what lens color you decide on should depend on the type of weather that is most frequent in your fishing area.

Costa Del Mar Brine Sunglasses

Costa Del Mar Brine Sunglasses are right at home in a saltwater environment.

Lens Materials, You Have Some Choices

Glass, Plastic, Polycarbonate, or Hi-index? Those are your options. Each one has pros and cons, but for fishing, polycarbonate is your best bet. This lens material has all the benefits a fisherman needs: 100% protection from UV rays, more impact resistant than all other lens materials, and it’s lighter than plastic or glass. The only downsides are that it is not as light or as scratch resistant as the hi-index materials, but its impact resistance exceeds both. Having your sunglasses fall off your face and getting scratched is one thing, having them shatter is quite another.

Anti All the Way

Should you invest in anti-reflective coating for your fishing sunglasses? Absolutely. An AR coating on the back your lenses eliminates the sun’s reflection into your eyes when it is behind your head. Since fishermen are typically looking down at the water, their reel, bait, the tackle box, or the fish they just caught, the sun is frequently behind their head. Get rid of that annoying sun glare by getting an AR coating on the back of your lenses.


A few accessories for your fishing sunglasses can add to their lifetime and a productive fishing experience. Safety straps will keep the sunglasses from flying off of your face when you jump out of your seat to grab your reel. For safe measures, get the 16 inch or shorter straps that are small enough to grip the back of your neck, not the kind that lie on your shoulders. The shorter straps will keep your sunglasses on your face, rather than flying around in a whirlwind while you’re reeling in that largemouth bass. Plus, the floating straps will help your sunglasses stay afloat in case they fall into the water. If you have a problem with your sunglasses slipping down your nose, nose pads are another useful feature.

Related – Polarization Advantages in Fishing Sunglasses, Great Summer Sunglasses, Video: Maui Jim Sunglasses, Video: Dr. Cooper on Costa Del Mar Sunglasses, Protective Sports Eyewear, Sunglasses 101 – Outdoor, Tennis & Sports Sunglasses, Costa sunglasses, Costa C-Mates Bifocal Readers Sunglasses, Costa Eyeglasses, Costa Omni Fit Sunglasses and Costa Prescription Sunglasses.

History of Sunglasses

History of Sunglasses

Contrary to what one might assume, the history of sunglasses didn’t derive solely from the desire to shield the eyes from the sun. Much like one of their alternative uses today, the first documented purpose of sunglasses was to shield facial expressions instead of sunlight. Since then, sunglasses have been used for everything from blocking harmful rays while in outer space, to enabling the wearer to see through water.

Smoky Quartz in China

Ray Ban RB3025 Aviator Sunglasses

Ray-Ban (short for banning sun rays), created the avator-style sunglasses made for pilots in the 30s.

One of the first concepts of sunglasses dates back to the 12th century, when court figures in China wore glasses with smoky quartz lenses in order to hide their facial expressions. In doing so, the judges could give the illusion of non-responsiveness to the testimonies, therefore not revealing their decision until the final verdict.

Tints for Better Vision

The first sunglasses made for the public came to light in the 18th century, when designer and inventor James Ayscough from England created eyeglasses with blue or green tints. Ayscough believed that the tint could improve vision, and he sold the shades for public use. Though his intention wasn’t to block the sun, his invention was another building block in the history of sunglass design.

Sunglasses for Medical Aid

In the 19th century, a syphilis outbreak emerged in Europe. Yellow and brown-tinted sunglasses were prescribed to people who carried syphilis, to counteract one of the disease’s symptoms of visual sensitivity to light.

Mainstream Popularity History

The first milestone in sunglass popularity was started by Sam Foster in 1929. Foster, founder of Foster Grant eyewear, developed the first affordable sunglasses made for mass production. Foster sold sunglasses on the Atlantic City Boardwalk, and his products soon gained widespread popularity in America. The company continued to grow in popularity in the 1960s, with their “Who’s That Behind Those Foster Grants?” campaign, which popularized the sunglasses with Hollywood celebrities.

Birth of the Aviators

Following the launch of Foster Grant sunglasses, the Army Air Corps worked with Bausch & Lomb in the 1930s to develop a sunglass lens specifically designed for pilots. Bausch & Lomb created a sunglass specific company call Ray-Ban (short for banning sun rays), which in turn created the aviator-style sunglasses made for pilots. Aviators incorporated polarized lenses with the help of Edwin H. Land (founder of Polaroid), and gained popularity when General Douglas MacArthur made a public appearance wearing a pair of Ray-Ban Aviators in the Philippines during WWII.

Lens Technology

Through the mid to late 1900s, sunglasses continued to grow in popularity. Movies, musicians, and politicians that wore sunglasses in the public eye created a widespread consumer interest, and several other sunglass companies began to develop. The science of sunglass technology continued to prosper as well, as other features of mass-produced sunglasses began to materialize, like anti-reflective coating, anti-fog coating, shatter and scratch resistant lenses, UV protection, and others.

Related – Video: Aviator Sunglasses Styles, Sizes, Gucci Aviator Sunglasses, Aviator Sunglasses: Classic Style, Timeless Fashion, Sunglasses in the City, Spotlight on Ray Ban Sunglasses, Cool Wood Sunglasses and Wood Glasses.

Are You an Outdoor Person? Then UV Contact Lenses Are for You!

Contact Lens Solutions: What They Do and Why You Need Them

Contact Lens Solution

Contact Lens Solution

Cleaning your contacts is a little more complicated than driving your car through a car wash. Though there are contact lens solutions that are multi-purpose and all-in-one, the process of cleaning your contacts can involve several steps and different liquids specifically designed to remove harmful particles that build up on their surface. Even tap water can result in harmful eye infections like Acanthamoeba when used to store contacts, so it’s important to choose the right contact solution for you. Bear in mind that whatever goes on your contact goes in your eye, so take the utmost care and consult an eye physician when selecting the proper lens solution. Here’s a list of the typical types of contact lens solutions and general descriptions of what they do.

Saline solution – Saline solution is designed to clean the lens by removing dirt, chemicals, and residue from other contact lens solutions. Commonly confused with disinfecting solution, saline solution’s primary purpose is for storage and to clean the lens before insertion, but not to be used as a disinfectant. Saline solution is generally applied by placing a single contact in the palm of your hand, submerging it under a few drops of the solution, and gently scrubbing both sides of the contact with your index finger for approximately 20 seconds.

Hydrogen peroxide (or disinfecting) solution – Peroxide solution is designed for storage of your contact lens to remove unwanted buildup. While soaking in this solution overnight, the peroxide extracts bacteria and other elements from your contact that are known to cause eye infections like Conjunctivitis (pink eye). Should you use the hydrogen peroxide solution, be sure to rinse it with saline solution prior to inserting the contact into your eye if it does not include a neutralizer. Failure to do so could result in severe pain to your eyes, due to the the acidic base of the solution.

Multi-purpose solution – Multi-purpose solution combines daily cleanser with disinfecting solution. This solution is commonly the most used, because it can serve as a daily cleanser, and as an overnight storage to remove protein. Contact lens wearers that use the multi-purpose solution on a daily basis typically don’t have a need for the other solutions, besides rewetting drops. Multi-purpose solution can be applied by soaking the contact in the solution overnight, and by placing the contact in the palm of your hand along with a few drops of the solution and using your index finger to gently scrub the contact.

Enzyme cleaner/Protein remover – This solution removes protein buildup from the contact. The tear duct of your eye naturally produces protein, which attaches itself to the contact and will eventually cause irritation. These products can come in liquid or pill form, and both usually require to be added to another solution. As with all of these products, be sure to check the directions of the specific solution to understand the specific steps in using it.

Rewetting solution – Occasionally, contact lens wearers will experience moments of dryness when wearing their contacts. When this happens, rewetting solutions can be applied to moisturize the lens and ease their discomfort. Unlike the other solutions, this solution is usually applied directly to the contact while it is in the eye.

Daily Cleanser – This solution is used to cleanse the contact prior to disinfection. It removes debris that might cause eye irritation and other discomforts. Most daily cleaners are applied by placing the contact in the palm of your hand, adding a few drops of cleanser, and gently scrubbing each side of the contact with your index finger. Daily cleanser is not recommended for storage.

Good eye hygiene is indispensable to good eye health, and contact lens wearers should get into a daily habit of practicing measures for the well-being of their eyes. The following guidelines will assist you to ensure the ongoing protection and vitality of your eyes.

  • Always wash your hands thoroughly before handling contact lenses.
  • Use only sterile products recommended by your eye care practitioner to clean and disinfect your lenses. Keep in mind that saline solution and rewetting drops are not intended to disinfect contact lenses.
  • Do not wash or store contact lenses in tap water.
  • Carefully rub and rinse the surface of the contact lens before storing.
  • Discard contact solution upon opening the case and use fresh solution each time contact lenses are put back in the case.
  • Never swap lenses with someone else.
  • Only replace lenses using your eye care practitioner’s prescribed schedule.
  • Never put the contact lenses in your mouth.
  • Do not sleep in contact lenses unless prescribed by your doctor, and never after swimming.
  • See your optometrist regularly for a contact lens evaluation.
  • Please see your eye care practitioner immediately should you experience redness, secretions, visual blurring or pain.


Related: How Contact Lenses Work, How to Wash Your Contact Lenses, Contact Lenses: What are Your Choices?, Sunglasses & Contact Lenses Go Together, Bolle Tips for Wearing Goggles over Corrective Eyewear.

It's Summer - Time for Swimming Goggles

Swimming With Contact Lenses

Swimming while wearing contact lenses is always a gamble without proper protection. You could catch an infection, garner harmful buildup on your contacts, or even worse, damage your eyes. On the other hand, infections and eye damage from swimming with contacts are relatively rare, so in the end decision is up to you. Though it might seem inconvenient to remove them before you go swimming, here are a few potential risks of swimming with contacts lenses.

“You should always consult your personal eye doctor and use your best judgment before you decide to swim while wearing contacts,” says Dr. Hodgson of

Contacts Aren’t Designed for Swimming

Your contacts are special to you. They have a unique curvature that enables them to bond to your eyes like little suction cups to prevent them from falling out. When submerged underwater, be it a lake or a swimming pool, the excess water disrupts the bond between the contacts and the eye, causing the contacts to slip and become dislodged. This is why so many people lose their contacts while swimming; the contact isn’t designed for water submersion without some kind of protection.

Contacts Aren’t Protective

Though they may appear solid, certain types of contacts are designed to be slightly porous to allow the eyes to breath. This permeable aspect means that microbes, chemicals, and bacteria can filter through the contact and become lodged between the eye and the contact. These harmful impurities can cause infections, irritations, and damage to the eye.

Chlorine Sticks to Contacts

Small amounts of pool chlorine normally don’t affect the eye, unless there are contacts involved. Chlorine sticks to contacts, so when swimmers who are wearing contacts open their eyes underwater, the chlorine can occasionally attach to the contacts and irritate the eyes. This can lead to many bad scenarios, such as eye infection and corneal scratching or scarring.

How to Swim with Contacts

The only way to swim while wearing contacts without risking any eye damage is to wear goggles. Goggles create a natural air barrier around the eyes, which prevents infections from water, and helps secure the contacts within the eyes. Prescription goggles are also available if the swimmer wishes to remove their contacts before wearing goggles. In any case, use your best judgment.

Related: How to Wash Your Contact Lenses, Contact Lenses – What are Your Choices?, Sunglasses & Contact Lenses Go Together, Bolle Tips for Wearing Goggles over Corrective Eyewear, Online Glasses, Acuvue Brand Contact Lenses Catalog.

Laser Surgery or Contact Lenses?

Popular Contact Lens Brands

What are some popular contact lenses?

What are some popular contact lenses?

If you’re a contact lens wearer, you know that there are hundreds of contact lens brands available to choose from. Though your doctor may prescribe you a certain brand, there is a vast pool of contact brand names that are offered to consumers. Here’s a list of a few of the most popular contact lens brands today.

Acuvue Brand Contact Lenses

AcuVue might be the most popular contact lens brand because of their superior craftsmanship, low prices, and frequent recommendations from eye doctors. This brand is also owned by Johnson& Johnson, which has run extensive marketing campaigns for the brand in order to boost sales.

Popular Acuvue Products: Acuvue 1 Day | Acuvue 2 Colours Enhancer | Acuvue Bifocals

PureVision Brand Contact Lenses

This brand is very popular amongst those that like to wear bifocal or progressive lens eyeglasses. PureVision offers progressive contact lenses, which enable readers to see up close and far away clearly through two different powered magnifications in one lens.

Popular PureVision Products: PureVision Multifocal | PureVision Toric

Focus Brand Contact Lenses

Another very popular brand, Focus offers a variety of contact types including daily disposables, progressives, and 1-2 week color-enhancing disposables.

Popular Focus Products: Focus Dailies Toric | Focus Dailies 90 Pack | Focus Dailies Progressive 30pk

ProClear Brand Contact Lenses

ProClear are popular with contact wearers who have adverse reactions to contacts.  Even after extended use, ProClear lenses use a patented technology that enables them to stay moist.

Popular ProClear Products: ProClear 1 Day | ProClear EP Contact Lenses | ProClear Multifocal

Biomedics Brand Contact Lenses

These contacts are unique in that they can be worn for 1-2 weeks without being removed. There’s no scrubbing, soaking, or storing involved, and you can sleep while wearing them.

Popular Biomedics Products: Biomedics 55 Contact Lenses | Biomedics Toric Contact Lenses

Related: Contact Lenses – What are Your Choices?, Sunglasses & Contact Lenses Go Together, Sports Vision, Bolle Tips for Wearing Goggles over Corrective Eyewear.

CFX Concept Flex Kids Eyeglasses

Eyeglasses for Children

1. Lens Type

Polycarbonate is one of the most durable lenses available, so it can adhere to a child’s lifestyle without becoming a potential danger. This lens material is impact resistant, so if a child is playing and falls, these lenses won’t shatter like plastic or glass lenses do. They are also lighter than plastic or glass lenses, which helps the child’s adjustment to wearing eyeglasses.

“If your child wears prescription glasses, we strongly suggest polycarbonate lenses for their safety,” says Dr. Hodgson of “These lenses are impact-resistant, which will help protect your child from injuries if he or she has an accident while wearing eyeglasses.”

Lenses come with several options, and a few of these are a wise idea for your child. Scratch-resistant coating on the lenses will ensure that your child’s eyeglasses will last even if they’re dropped or mishandled. Most polycarbonate lenses come with UV protection, so be sure to check with your eye doctor to make sure this option is included.

2. Frame Type
Plastic frames used to be the preferred lens type for children because of their durability, until metal materials became more useful and durable. Flexon frames are lightweight, stylish, come in a variety of colors, can bend in different directions and always return to their original form. These frames are very useful if your child occasionally mishandles their frames or tends to fall asleep while wearing them.

3. Frame Look

Fortunately for parents, many designers make specialty children’s frames that fit their needs and have an attractive appearance. Though your child may want to pick out frames on their own, parents should oversee the procedure to make sure they are getting frames that function correctly for them. For instance, rimless or semi-rimless frames are generally not recommended for children, because the frames don’t secure the lenses as effectively as other frame types. If rimless frames are mishandled, they can simply loose the lens, or in more severe cases, the lens can become chipped inside the frame and cause a potential injury.

4. Nose Pads

Another benefit of metal frames is that most of them come with adjustable nose pads, with non-slip pads available as an option. This benefits the child in two ways: they can adjust the nose pad so it fits comfortably and securely, and the non-slip pad will ensure that the glasses stay properly fixed to the child’s face.

5. Goggles

Though Flexon and other frame types are relatively durable, if your child is an active sports enthusiast then goggles are recommended. Typical eyeglass frames don’t secure to the child’s head during active moments, and if the glasses fall off repeatedly they could cause an injury. Prescription goggles secure to the child’s head so they don’t fall off, and the material is much more shatter resistant and durable than typical eyeglasses.

6. Warranties and Spare Pairs

Most doctor offices and eyewear designers offer warranties on eyeglasses for children. Make sure you find a pair of eyeglasses that has at least a one year warranty. Aside from a warranty, it’s also a good idea to have spare pair of glasses on hand in case your child’s glasses are lost or broken, and you have to wait for another pair to be ordered.

Also see: Sunglasses for Children, Prescription Sunglasses for Children.