Lafont Kids eyeglasses added

Under Armour Expands Distribution Through FramesDirect.com

Baltimore, MD – Under Armour, Inc. (NYSE:UA), originator of performance apparel, will distribute its performance eyewear collection through premium e-commerce site FramesDirect.com. Under Armour’s performance eyewear collection consisting of state-of-the-art sunglasses with patented APVX lens technology and select sun Rx frames will be available at FramesDirect.com beginning August 24th, 2009.

Under Armour launched its performance eyewear collection in 2006. Under Armour’s collection of performance eyewear uses innovative technology, style and fit to help athletes perform to their full potential. The partnership with Frames Direct will further expand upon the existing distribution channels for the brand’s eyewear collection.

Under Armour (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand’s moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company’s website at www.underarmour.com.

FramesDirect.com’s mission is to help customers find the products they are looking for with honest, straight forward prices, and service. FramesDirect.com offers a full range of eyeglasses, sunglasses, contact lenses and eyewear available in thousands of different frames and styles giving customers the ability to find and purchase the most popular brands online from the world’s leading eyewear store.


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FramesDirect.com on Facebook

FramesDirect.com on Facebook

Online optical superstore FramesDirect.com has a fan page on Facebook, where users of the social media site can keep up with eyewear news, product additions, images and more. And now, we have a very easy to remember web address for it:

FramesDirect.com Mentioned in CBS News Healthwatch

FramesDirect.com Try On in The New York Times

Try on eyeglasses frames onlineIn an article titled Seeing Straight Without Breaking the Bank, FramesDirect.com is mentioned by The New York Times as the online place to go to try on frames without leaving home. The article is about getting good vision products for reasonable prices.

Our FrameFinder Virtual Try On System is fun and easy to use. Simply upload a photo of your face (without your glasses), make a few adjustments and you can try on many of our designer eyeglasses and sunglasses online from your computer.

And, we are encouraging our visitors to share their photos of themselves. If you are on Facebook, you can upload your photo to our FramesDirect.com Facebook Fan Page.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect.

FramesDirect.com Mentioned in CBS News Healthwatch

Eyewear Updates through Twitter

Keep up with eyewear news with Twitter updatesWe’ve added Twitter to our list of information options. For those not familiar, Twitter is a unique form of messaging, sort of a cross between text messaging and instant messaging. It’s all text and you get a total of 140 characters for your message which is distributed to all of your followers instantly.

What’s a follower? That is anyone who subscribes to your Twitter channel for updates. So, wanna get updated by Twitter each time we make a post to The Eye Zone? Just follow us at http://www.twitter.com/framesdirect.