Armed Forces Eyewear Launches a New Look to Honor the American Military Family

Armed Forces Eyewear Launches a New Look to Honor the American Military Family

Armed Forces Eyewear introduces a new look.

Armed Forces Eyewear introduces a new look.

Austin, TX – January 23, 2013 –, originally launched in 2008, has updated and improved its website, which is designed to honor all current and retired military personnel and their families. has always been committed to providing affordable and premium quality eyewear for every military family, and its newly streamlined website,, is now even easier to use and navigate. marketing manager, Lauren Purcell, said “having access to affordable eyewear is a need for every military family, and is here to meet those needs and exceed users’ expectations. was designed for one purpose and that is to guarantee the best prices for military families on all eyewear including designer brands.” She continues by saying “we offer the best customer service, and every prescription order is handled by our certified options.” makes it easy for military families to purchase quality eyewear by

1) Providing an exciting and innovative PD (Pupil Distance) Measuring tool for customers, called PDCapture℠, which can measure a customer’s pupil distance with 100% accuracy. Information about this new tool is available upon placing an order

2) Offering free shipping on orders over $99*

3) Helping military families save money with additional promotions on top of its everyday low prices

4) Price matching plus 10% for anyone who finds a lower price on’s top quality frames carries tactical eyewear as well as prescriptions lenses for issued eyewear and everyday eyeglass frames, this includes designer and premium quality labels. knows that while some units are issued protective eyewear, others are not. This is why offers both ANSI and ballistic-rated eyewear that helps military personnel meet their deployment eyewear needs at an everyday low price. provides a 100% guarantee return policy in order to provide peace of mind for all military personnel and their families and offers a full refund within 30 days of purchase. wants to make buying eyewear an easy and enjoyable experience so that military families can forego paying more at a local optical store and start saving money with

About Armed Forced Eyewear:

Doctors of Optometry Guy Hodgson and Dhavid Cooper sold their five eye care practices and founded online eyewear company,, in 1996. In April 2008, at the request of AAFES (Army & Air Force Exchange Service), Congress and the Surgeon General’s Office, began building an entire website specifically for active duty, veterans, retirees, and dependants of the United States Military. The military website,, was launched to the military public in August of 2008.

* FREE Shipping on orders $99 and up excluding contact lenses and certain exchange orders

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Media Contact: Lauren Purcell,,, 512-402-8557 x253

Related pages & posts: Get the Full Online Experience!, First Virtual Optical Store Serves Military Personnel.

New at Randolph Engineering Sunglasses

Sunglasses from America’s Randolph Engineering Now Available at

Wear the sunglasses Johnny Depp, Jon Hamm, Tom Selleck and the U.S. Military favor

Austin, TX – November 12, 2012 – Want sunglasses that are standard issue to the U.S. Military and favorites of celebrities like Johnny Depp, Jon Hamm, Tom Selleck, and others? Well today, the eyewear specialists at introduced their new line of Randolph Engineering Sunglasses at

Randolph Engineering Aviator - Skull Temples Sunglasses

Randolph Engineering Aviator Skull Temples Sunglasses

Randolph Engineering Sunglasses are made in Randolph, MA using the finest raw materials in the world and over 200, mostly by hand, production steps in order to meet the exacting standards of military requirements,” states optometrist and Co-founder, Dr. Guy Hodgson. “We only purchase brands we believe in and with their extensive, quality testing, unique styles and popularity, we are proud to offer Randolph Engineering Sunglasses to our customers.”

Why Choose Randolph Engineering Sunglasses?

  • Get authentic, American-made sunglasses.

Since 1982, these sunglasses have been authentic, standard issue equipment to the U.S. Military and Air Forces worldwide.

  • Relax with high-quality standards.

At Randolph Engineering, it takes more than two weeks to produce one pair of Randolph Sunglasses. They guarantee the soldier joints of all their sunglasses for life and offer an Equipment Maintenance Kit with every pair.

  • Wear sunglasses with celebrity appeal.

Randolph Sunglasses have a classic style that always stays in fashion. They are often featured in television shows and movies and have a large, celebrity following.

  • Create a custom, unique look.

Randolph Sunglasses include seven styles with over 500 options of temples, frame colors and lenses for a customized look unavailable with other brands.

“Now, anyone can get customized, high-quality Randolph Engineering Sunglasses from the comfort of home,” states Jared Tanner, Director of Marketing. “This new line helps us continue our goal of providing customers with excellent service and fair prices on the best and authentic eyewear-brands available.”

To see all seven styles of Randolph Engineering Sunglasses, visit

Founded by Drs. Guy Hodgson and Dhavid Cooper in 1996, is an Austin, Texas-based eyewear company that operates on the following core principles: 1) Excellent customer service, 2) Use only the highest quality lenses, 3) Provide the best selection of authentic name brand eyewear, 4) Sell eyewear at a fair price without sacrificing quality. These principals have made one of the most successful online eyewear companies in the world with over one million customers. Find out more at and The Eye Zone, the company’s official blog at For more information on prescription eyeglasses and sunglasses, please visit, or call one of our expert opticians at 1-800-248-9427.

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First Virtual Optical Store Serves Military Personnel, the military division of (the World’s Largest Online Optical Store), will unveil the first Virtual Eyewear Store at Goodfellow Air Force Base on March 24, 2010.

San Angelo, TX, March 8, 2010 — In 2009 Armed Forces Eyewear was asked to address the long-standing requests for enhancements to the Army & Air Force Exchange Service (AAFES) eyewear benefit from advocacy groups to a Pentagon-level panel. The main issue on the table was that military individuals around the world did not have easy access to obtain eyewear, especially while serving in theatre arenas.

With the support of AAFES, provided electronic access to AAFES beneficiaries through a customized and exclusive optical website,, allowing military personnel easy access worldwide to over 100,000 prescription and sunglass products via the internet. Immediate response was phenomenal, and service members around the world were able to get replacement eyewear and contact lenses shipped directly from the US, despite the fact that no optical facility was nearby.

Next, the game-changing enterprise was asked to convert‘s patented FrameFinder TryOn technology and biometric algorithm into a self-service unit. The result is a patented virtual try-on system that allows patients to take their own picture, try on eyeglasses and sunglasses, and purchase eyewear securely over the internet in one seamless process. The virtual try-on system gives patients the experience of a traditional brick-and-mortar eyewear store, but can be transported to any location in the world. For the rollout and proof-of-concept test in just a few weeks, an eyewear consultant will be available to address individual questions and evaluate this concept for US Military.

“Military members, retirees, and their families in far-flung corners of the globe may soon have access to outstanding vision support thanks to this cutting-edge effort. The Virtual Eyewear Store unveiling at Goodfellow AFB opens a whole new era and beneficiary domain,” says Lt Col Ric Peterson, AAFES Healthcare, Professional Services Group, Headquarters AAFES.

The first prototype version will be placed in the AAFES Mall on Goodfellow Air Force Base. Not wasting any time, is already working on a second prototype version – a completely standalone unit with an all-in-one integrated design. Additionally, it will incorporate two-way video conferencing allowing those in the military community to interact with live customer support, receive optical guidance in frame selection, and get help with prescription lens ordering from customer service personnel in Houston, TX.

Goodfellow AFB serves as the pilot site for this project, and success in this location could lead to the implementation of additional kiosks in military installations worldwide.

About: is an online optical retailer for active duty and retired military personnel, as well as dependents. The site offers thousands of name brand eyeglasses, sunglasses, prescription sunglasses, and contact lenses at special military discount prices. They also offer a streamlined ordering process, a prescription lens guarantee and dependable customer service.

Related pages & posts: prescription safety glasses, Sports Sunglasses, Golf Sunglasses, Polarized Fishing Sunglasses, Shooting Glasses, Men’s Pilot Sunglasses .

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