Glasses to Fit My Face: on MyFox 9 was featured in a video segment on “How Do I Choose Glasses to Fit My Face?” on MyFox 9, KMSP-TV Minneapolis-St. Paul. The report includes some terrific information on choosing frames for various face shapes as well as other tips, including links to some of our top eyeglasses.

Related pages & posts – Video: Verifying Your Prescription, Face Shape Guide Videos, YouTube Channel, What’s My Eyeglass Frame Size?, Try On Eyeglasses Online, Video: Eyeglasses Lens Quality, Frame Size Guide, Frames Direct Discount Promotions.

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Eyeglass Books for Kids

Reading and Vision in Children

If a child has difficulty reading, parents and teachers need to investigate many different causes. Usually a combination of problems lie at the root of a reading difficulty and all possible causes should be investigated.

eyeglasses-and-chartOne cause commonly overlooked is a child’s vision. This is because the child appears to see well, does not complain about eye problems, has passed a school vision screening and has not had a comprehensive eye examination.

The ability to read needs the integration of various vision skills such as visual acuity, form perception, visual fixation, field of vision, accommodation, convergence and binocular fusion. Only one of these skills is checked by the typical school eye chart test. Limited eye examinations may cover only one or two and symptoms of reading- related vision disorders often are not noticeable to parent, teacher or child.

A comprehensive eye examination will cover these vision skills and is imperative for every child who is having difficulty reading.

Visual Acuity

Visual acuity simply means the ability to see objects clearly. It is commonly the only skill assessed in a school vision screening. The typical chart used in this test is designed to be seen at 20 feet and measures how well, or poorly, a child sees at that distance.

If a problem emerges with your child’s vision in the screening, you should book a comprehensive eye examination with your optometrist immediately.

Form Perception

Form perception is the ability of a child to organize and recognize visual images as specific shapes. The shapes encountered by the child are remembered, defined and recalled when reading skills begin to develop.

Regular consultations with your optometrist will ensure your child has the necessary visual skills for successful classroom performance.

Visual Fixation

Reading and Vision in ChildrenVisual fixation is the ability to aim the eyes accurately at a particular object.

Static fixation enables the child to focus on a stationary object when reading a word or studying a math problem, while saccadic fixation enables the child to move the eyes quickly and efficiently across a page when reading a line of print.

Pursuit fixation is the ability to follow a moving object with the eyes.

These complex operations depend on split second timing for the brain to process all information received and to focus on the stationary or moving object. Field of Vision

The field of vision is the entire area over which vision is possible. A child should be aware of objects in the peripheral vision (left and right and up and down extremities), as well as in the center of the field of vision.

Near central, or Para-central, vision is important for reading ability.


Accommodation enables one to adjust the focus of the eyes as the distance between oneself and the object changes. Children constantly use this skill in the classroom while shifting their attention between book and chalkboard for long periods of time. The ability to maintain focus on near objects for long periods is important for reading, writing and taking tests.


Convergence enables one to turn the two eyes toward each other while looking at a close object. Working at a school desk is an example where a child depends on this vision skill.

Binocular Fusion

The term binocular fusion is used to describe the brain’s ability to gather information separately from each eye and form a single, unified image. A child’s eyes must align perfectly or discomfort, confusion, avoidance or blurred or double vision may result.

Should this happen, the brain can suppress or inhibit vision in one eye to avoid confusion. That eye may develop weaker visual acuity in the form of amblyopia or lazy eye.

Treating Reading-Related Vision Problems

The optometrist will examine the vision skills to determine the child’s ability to use them together. If a vision problem is diagnosed, eyeglasses or vision therapy may be recommended.

Vision therapy has successfully treated reading-related vision problems. It involves a unique program of training procedures designed to help a particular child acquire or improve vision skills necessary for reading.

Treating Reading Problems

Reading problems usually have a variety of causes, so treatment needs to come from a number of quarters. Educators, psychologists, and eye care professionals must work together to solve each child’s needs.

The role of the eye care practitioner is to help the child overcome vision problems impeding the ability to read. When this is achieved, the child can then respond to special education efforts aimed at treating the reading problem itself.

Related articles: Eyeglasses for Children, Eyeglass Lens Types for Children, Contact Lenses for Children, Infant Tear Duct Obstruction, Infant Vision – Birth to 24 Months, Vision Prescriptions for Babies – How?, Preschool Vision.

First Virtual Optical Store Serves Military Personnel, the military division of (the World’s Largest Online Optical Store), will unveil the first Virtual Eyewear Store at Goodfellow Air Force Base on March 24, 2010.

San Angelo, TX, March 8, 2010 — In 2009 Armed Forces Eyewear was asked to address the long-standing requests for enhancements to the Army & Air Force Exchange Service (AAFES) eyewear benefit from advocacy groups to a Pentagon-level panel. The main issue on the table was that military individuals around the world did not have easy access to obtain eyewear, especially while serving in theatre arenas.

With the support of AAFES, provided electronic access to AAFES beneficiaries through a customized and exclusive optical website,, allowing military personnel easy access worldwide to over 100,000 prescription and sunglass products via the internet. Immediate response was phenomenal, and service members around the world were able to get replacement eyewear and contact lenses shipped directly from the US, despite the fact that no optical facility was nearby.

Next, the game-changing enterprise was asked to convert‘s patented FrameFinder TryOn technology and biometric algorithm into a self-service unit. The result is a patented virtual try-on system that allows patients to take their own picture, try on eyeglasses and sunglasses, and purchase eyewear securely over the internet in one seamless process. The virtual try-on system gives patients the experience of a traditional brick-and-mortar eyewear store, but can be transported to any location in the world. For the rollout and proof-of-concept test in just a few weeks, an eyewear consultant will be available to address individual questions and evaluate this concept for US Military.

“Military members, retirees, and their families in far-flung corners of the globe may soon have access to outstanding vision support thanks to this cutting-edge effort. The Virtual Eyewear Store unveiling at Goodfellow AFB opens a whole new era and beneficiary domain,” says Lt Col Ric Peterson, AAFES Healthcare, Professional Services Group, Headquarters AAFES.

The first prototype version will be placed in the AAFES Mall on Goodfellow Air Force Base. Not wasting any time, is already working on a second prototype version – a completely standalone unit with an all-in-one integrated design. Additionally, it will incorporate two-way video conferencing allowing those in the military community to interact with live customer support, receive optical guidance in frame selection, and get help with prescription lens ordering from customer service personnel in Houston, TX.

Goodfellow AFB serves as the pilot site for this project, and success in this location could lead to the implementation of additional kiosks in military installations worldwide.

About: is an online optical retailer for active duty and retired military personnel, as well as dependents. The site offers thousands of name brand eyeglasses, sunglasses, prescription sunglasses, and contact lenses at special military discount prices. They also offer a streamlined ordering process, a prescription lens guarantee and dependable customer service.

Eye Exam Coming Up - Read On

Contact Lenses: Choices, Benefits, Buying

This is part one in our series about contact lenses.

How To Choose The Right Type Of Contact Lens

There are many types of contacts that are available and you and your optometrist will decide together which type of contact lens is right for you. Some factors to consider are price, whether you want clear or colored contacts, and what type of vision you have. Contacts are available for people who have astigmatism, wear bifocals, or need to reshape the cornea in order to improve vision. Your eye doctor will decide check your eyes and decide if wearing contacts are an option for your vision needs.

Focus Monthly Contact Lenses are monthly disposable lenses

Focus Monthly Contacts
are monthly disposable

The two main types of contacts are soft lenses and rigid gas permeable hard contacts. Hard contact lenses are more durable than soft lenses and maintain their shape better but they do have a longer adjustment period than the soft contact lens. Soft contact lenses are known for their comfort and they can be worn daily or extended depending on which type you choose. Some of the soft lenses are disposable and are worn daily and then thrown out after a specified amount of time. Soft lenses are also available to be used for a yearly basis. The most convenient type are daily disposables which are worn for one day and then thrown out, these are nice for those people that have allergies or do not want to deal with cleaning them. There is even a soft lens that can be worn for up to thirty days and nights without taking them out.

When you have your eye exam your eye doctor will measure your eyes so that the contacts will fit right and determine what prescription you need. You can then order contacts online or buy them directly from an optical. The cost of the contact lens will depend upon which type that you and your eye care specialist have decided on. Insurance companies will sometimes cover the cost of contacts depending on what plan you have, this is something that you should check into before your appointment. Buying contact lenses online may also save you money, just make sure that you are using a company that has good customer service and know what their policies are before making a purchase.

The Benefits Of Contacts Vs. Glasses

Anyone that has worn glasses knows firsthand the aggravation of glasses fogging up when coming inside from the cold or the glasses getting wet out in the rain, making it hard to see. Contacts are a great alternative to wearing glasses. The benefits of wearing contact lenses include better peripheral vision, ease and convenience of use, and cosmetic benefits. Some people do not like the way that they look in glasses and some feel that the glasses are uncomfortable. Contacts can change the way that someone looks especially if they use colored contacts to change the color of their eyes. Some people wear their contacts all of the time and some just wear them when they are going out.

Wearing contacts for the first time does take a little time to get used to but most people adjust fairly quickly and are happy with the results. Wearing contact lenses eliminates the need to purchase prescription sunglasses which will save money. For those people who play sports contacts are great because they are safe and there is no need to worry about glasses being broken. Glasses are much more likely to be broken than a contact is to become torn. Contacts can also be beneficial for kids that refuse to wear glasses because of the way that they look in them. Grades can be affected if children are having vision problems. Glasses can even obstruct vision unlike contacts that never interfere with peripheral vision.

In order to maximize the benefits of contacts your optician can help you decide which contacts will suit you best and which ones will be most comfortable. Contacts are also a great choice for someone that cannot afford or is afraid to have laser eye surgery to correct their vision. The benefits of contact lenses that are worn and cared for responsibly far outweigh the use of glasses. Once the initial adjustment period is over most people are very happy with the results that they are given. Contacts are very safe as long as they are cleaned properly and worn only for the amount of time that they are designed for.

Expressions Contacts offer a variety of eye color choices in a disposable lens.
Expressions Contact Lenses offer a variety of eye colors

Purchasing Contacts Online

While many people buy their contacts from their optometrist, purchasing contact lenses online will usually save you money. Not only are they cheaper but it is also more convenient because the contacts can be delivered right to your door. As with any online purchase you do need to make sure that you are ordering from a legitimate company. You will also want to compare sellers and their prices to make sure that you are getting the best deal that is available to you. You will need to have a prescription from your eye doctor that is less than a year old to be able to order your contacts. Your eye doctor can also tell you what brand of contacts would be best for you.

There are a few things that you should be aware of before ordering contact lenses online. When you make a purchase online you need to be careful of who you are giving your credit card information to. You will want to make sure that website is secure and check that there is a yellow padlock icon at the bottom of the screen. The best thing to do is research the company by checking the Better Business Bureau for any complaints and you can also look for reviews from other customers that have ordered from a particular business. When choosing a contact vendor check their return policies in the event that you receive the wrong contacts or they expire before you are able to use them. Another thing that you should know is how their customer service works, you will want to have a phone number and be able to get in touch with them if necessary.

Getting your contacts online is easy and can save you money but the price of contacts should not be the deciding factor. You want to make sure that you are dealing with a reputable company. Buying contact lenses online should be a cost efficient and pleasant experience if you know what to look for. Check the website for rebates, contact lens volume discounts, coupon codes, or sales that will save you even more money.

This is the first of a series of articles on contact lens options.

Part One: Contacts: Choices, Benefits, Buying
Part Two: Multifocal Contacts: Benefits & Options
Part Three: Toric Contacts for Astigmatism
Part Four: High Fashion Contacts
Part Five: Contacts & Dry Eyes

Related pages and posts: Sunglasses & Contacts Go Together, Sunglasses, Contacts: Volume Discount Savings, Wearing Goggles over Corrective Eyewear, Contacts – All About Comfort, Frames Direct Coupons.

Lafont Kids eyeglasses added

Under Armour Expands Distribution Through

Baltimore, MD – Under Armour, Inc. (NYSE:UA), originator of performance apparel, will distribute its performance eyewear collection through premium e-commerce site Under Armour’s performance eyewear collection consisting of state-of-the-art sunglasses with patented APVX lens technology and select sun Rx frames will be available at beginning August 24th, 2009.

Under Armour launched its performance eyewear collection in 2006. Under Armour’s collection of performance eyewear uses innovative technology, style and fit to help athletes perform to their full potential. The partnership with Frames Direct will further expand upon the existing distribution channels for the brand’s eyewear collection.

Under Armour (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand’s moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company’s website at’s mission is to help customers find the products they are looking for with honest, straight forward prices, and service. offers a full range of eyeglasses, sunglasses, contact lenses and eyewear available in thousands of different frames and styles giving customers the ability to find and purchase the most popular brands online from the world’s leading eyewear store.

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Polarization Advantages in Fishing Sunglasses

Polarization Advantages in Fishing Sunglasses

It starts 93 million miles away with the sun belting out unimaginable amounts of light … visible, ultraviolet and infared. Here at home, the light bounces off the water and suddenly, we have glare. Eye strain and washed-out colors are constant, nagging problems, even when fishing on overcast days. Polarization is the solution.

The polarized lens design results in amazingly clear, sharp, and glare free vision. The horizontal reflected glare is blocked by the polarizing film and overhead and reflected glare are eliminated by the options of mirror and anti-reflective coatings.

The waterproof coatings of the polarized lenses shed water and snow to make cleaning a snap.

Whether it be the Caribbean, the Alaskan shores, an Ozark mountain lake or grandpa’s pond, serious fishermen need the ultimate in eyewear protection for maximum performance.

Fishermen need to see the action on the water and below the water’s surface. Lens color is a vital factor in choosing the perfect pair of fishing sunglasses.

The proper lens color will increase fishermen’s skill and improve performance. For example, in mountain stream fishing an amber or copper lens is the best because it matches the color of the brown rocky stream bottom. The closer the lens tint matches the background the more the lens will make the fish stand out. The polarized filter cuts the glare off the top of the water and the tint of the lens makes the fish stand out. No matter how avid the fishermen, whether for relaxation and enjoyment, occupationally or professionally, has the best fishing sunwear to meet every environment. We want to keep you where the fish are biting!

See our Fishing Sunglasses page for some great shades for your next fishing trip. Some are available in prescription models, too. Mentioned in CBS News Healthwatch

Eyewear Media Alert

SunglassesA full page Ralph Lauren sunglasses ad was displayed in the New York Times and Los Angeles Times on May 18th.

SunglassesAn editorial in the Spring issue of Menswear illustrates how cool the Wayfarer-esk opthalmic (prescription) Ray Bans can be by featuring the Ray Ban RX 5121 eyeglasses frames.

Side note: Did you know that in the movie The Terminator, Arnold Schwarzenegger is sporting a pair of Gargoyle ANSI Classics Sunglasses?

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Video: Dr. Cooper on Wiley X Sunglasses

Cool Ray Ban Video: Catch a Wave, er, Wayfarer with Your Face!

Catch Ray Bans with your face videoThese guys have an amazing, and fun, ability. They can throw a pair of Ray Ban Wayfarer sunglasses and catch them with their faces – off of houses, bridges, skateboards, in moving cars… Wow!

Never Hide!

Related: Ray Ban sunglasses.

Prescription Sunglasses Section Launched

Protective Sports Eyewear

The sports protective eyewear industry has grown in strides in the past years. Most protective sports sunglasses or goggles, while designed to protect and serve the specified sport, are also now designed for fashion and the ability to insert prescriptions into the lens. The top selling brands globally would be Oakley, Wiley X, Bolle, Sable Water Optics, Costa Del Mar and Maui Jim. There are other brands, but these are the best-selling globally.

Oakley is, by far, very technologically advanced. Just when you think that they have created a frame for every scenario, they amaze you with new advancements. Oakley is known for its High Definition Optics (HDO)and their lens impact protection and resistance. They take great pride in testing their lens and creating what has been known to be some of the world’s best quality. They are known to conduct tests that include the of dropping a 1 pound weight or metal spike onto the lens from a distance of 4 feet, as well as shooting a projectile at 105 miles/hour to guarantee the impact protection and resistance of the lens.

Oakley has partnered with Lance Armstrong to promote the Oakley brand and has also made quite the impression on many other well-known athletes. Oakley frames are perfect for golfing, especially the G30 lens, which increase lens contrast to pull out the whiteness, making it easier to see the golf ball and where it goes. As for race car driving and motor sports, Oakley offers polarized lens that block the reflection of the sun and a high contrast lens, such as the VR28 and persimmon lens for cloudy days. Oakley’s polarized lens reflect the surface glare off of the snow and water, which is perfect for snow boarding, skiing, surfing and wakeboarding.

If the customer is interested in eyewear for mountain biking or off-roading, then look no further, because the G40, persimmon, and lightly tinted lenses are offered to increase the contrast of road and outdoor conditions. Oakley has a specific customization that is offered so that customers can choose what frame color, lens color, lens technology, and emblem design they wish to have for certain frames.

Many Oakley sunglasses are now offered to have a prescription inserted directly into the lens, which again only enhances the usability and functionality of the frames. Prices for Oakley sunglasses can range in price from $90- $295, depending on what lens technology you choose. Of course, if you wish to have a prescription inserted into your sunglasses, the price may increase as well. Oakley goggles can range in price from $44- $105.

Wiley X AirRage protective sunglasses Wiley X frames can be for tactical use and are provided to our military for their safety. These tactical frames are built around the continuous feedback from the U.S. military and are constantly being upgraded and tested to be the best they can possibly be. They are bullet-tested and are ballistic. ANSI safety approval is based upon shooting a projectile into the lens at 120 feet/second to guarantee protection and resistance, whereas these ballistic and military safety approved frames are based upon shooting a projectile into the lens at 640 feet/second. Now that is what you call safety! The eyes of our service men and women are well protected if the are wearing Wiley X!

These tactical frames are also available to have a prescription inserted and are an average price of $100, not including a prescription.

Motorcycling is the other sport that is very commonly associated with Wiley X due to their Climate Control Series, which is equipped with a removable foam gasket that acts as a protective sealant around the eyes that blocks out the wind, dust and debris and keeps your eyes from welling up with tears as you ride. These motorcycling frames range in price from $80-$135. This price range is dependent upon whether or not you choose to get the transitional lenses, which changes with the outdoor light conditions.
Bolle Vigilante sunglasses
offers a selection of lenses for a variety of sports. If the consumer is looking for frames for the golf course, then Bolle has two lenses to offer. First there is the Eaglevision 2 lens, which is a cinnamon-colored lens, ideal for low light conditions and shows breaks in the green. The second is the Eaglevision 2 Dark, which is a darker lens, ideal for brighter days on the golf course and also shows breaks in the green.

For tennis, Bolle offers a Competivision lens, designed to mute out all colors except yellow, allowing you to have the upper-hand over your opponent.

Snowboarding and skiing are other major sports that have sport specific lens designed for them, called the Bolle 100 lens, which are a dark amber lens ideal for climbing to high altitudes and extremely bright light.

Lastly, Bolle promotes its use for the sport of Volleyball, with its extremely productive polarized lenses, endorsed by Olympic medalists Misty May-Treanor and Kerri Walsh (See Kerri in our Bolle Sunglasses video). Bolle frames can also be made to fit your prescription. Bolle sunglasses and Bolle goggles range in price from approximately $75-$100.

Sable Water Optics 101MT gogglesSable Water Optics are specifically designed for swimming and diving. How many swimming goggles can be made with a prescription inserted? Well, Sable has created this phenomenon and are endorsed my Olympic medalist, Gary Hall, Sr. They are made for the young and old and fit so snug that they eliminate the leakage of water into the eyes. They are known to protect your eyes from irritants and allergic reactions from water disinfectants, waterborne infections, and reduces pain caused by pressure changes. They were recently featured in the New York Times as the overall winner of outstanding swim goggles. They range in price between $46.50-$100(including prescription).

Costa Del Mar Reef Raider (RXable) sunglassesCosta Del Mar, where they “Encourage you to get out on the water and see what’s out there” are specifically designed for water and outdoor sports. They were voted “Best in Show” at ICAST and are known for their 100% polarization, UVA and UVB protection. Each lens comes in either a Wave 400 or Wave 580 lens material, which is a premium lens that screens out yellow light, the hardest light for the eyes to process and reduces glare. These 580 lens also allow fisherman to see 3-4 feet further into the water and the clarity is unsurpassed. What is especially impressive is that the lenses are also made to repel water and the frame itself fits so perfect that you forget you have them on.

Costa Del Mar frames also offer the ability to have a prescription inserted directly into the lens. The prices for these frames, not including a prescription ranges from $119-$269, depending upon the frame material, lens material and spring hinge options you choose.

Maui Jim sunglasses are ideal for surfing, tennis, golf and fishing because of their patented polarization technology. They offer the natural grey, rose and HCL bronze lens in superthin glass, Maui Evolution and polycarbonate lens material. Each lens material only allows anywhere from 8%-16% light transmission in, dependent upon the material you choose.

Again, their polarization is specific to these sports because it blocks the glare of the sunlight. Maui Jim frames can also have a prescription inserted directly into the lens. These frames range in price from $149-$349, dependent upon the frame and lens material and the price may increase further if you choose to have your prescription inserted.

Rec Specs Fusion sports eyewearRec Specs goggles are perfectly made for sports such as basketball and racquet sports because they protect the eyes and have head straps available to secure the frame to the head. These are also available with our without a prescription inserted and range in price from $80-$120(not including prescription).

If consumers are interested in larger size sunglasses to fit head shapes and sizes that normal size sunglasses would not, specifically used for ultimate fighting (UFC), Fatheadz sunglasses are ideal. These sunglasses block 99.9% of polarized light and absorb 100% of all UV sunlight, as well as increase visual acuity and color contrast. Fatheadz range in price from $89.10-$148.

As you can see, there are a wide range of sport-specific eyewear that is out there and all are based on their lens technology and how the frames or goggles are constructed to fit the face. gets requests for these specific frames from all over the world and we do everything we can to serve our customers the best we can. We are known for our outstanding customer service, great prices and out standing quality of eyewear.’s Austin Expansion Mentioned in The Financial Express mentioned in India's The Financial ExpressOnce again is in the news. and our CEO, Dr. Dhavid Cooper, were mentioned in The Financial Express, an English-language print and online news publication based in India. In an article titled More than just rose-tinted glasses, current trends and styles for protective sports eye wear were explored.

Dr. Cooper discussed the options that can be applied to sport eyeglasses, sport sunglasses and goggles with prescription, color of lenses and frames and material used.

See more news coverage and articles on the press page.