DRIVEWEAR® : Lenses that Change for Driving

You may have seen the TV commercials about Transitions lenses and how they can adjust colors and darken automatically when you step into the sun. Transitions protect your eyes from bright light and you never have to worry about changing into your sunglasses.

They’re brilliant and convenient, but the original Transitions don’t work too well when you are behind the wheel of a vehicle. Modern windshields do a great job of blocking UV rays, which means the light necessary to activate photochromic lenses is being blocked as well. If you were counting on your Transitions this could leave you slightly blinded by the bright highway ahead.

One solution is simply swap to your trusty polarized prescription sunglasses, but they don’t vary under different light conditions. If they’re dark, they’re just dark.

To solve this problem, Transitions invented DriveWear lenses. DriveWear combines the two technologies – polarized and photochromatic.  They can sense and adapt to the light conditions both inside and outside your vehicle, so you get protection from glare and custom tinting in a single lens. The difference is that DriveWear lenses are specifically designed for driving, created to protect you even as the light condition changes as you drive.

Check out the Drivewear demo or watch the video below:

If you have any questions about DriveWear lenses or about your sunglasses in general, one of our FramesDirect.com opticians will be happy to help!

DriveWear lenses can be selected as a lens option when ordering prescription glasses online at FramesDirect.com.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect.

 

Buzz

Glasses to Fit My Face: FramesDirect.com on MyFox 9

FramesDirect.com was featured in a video segment on “How Do I Choose Glasses to Fit My Face?” on MyFox 9, KMSP-TV Minneapolis-St. Paul. The report includes some terrific information on choosing frames for various face shapes as well as other tips, including links to some of our top eyeglasses.


Related pages & posts – Video: Verifying Your Prescription, Face Shape Guide Videos, FramesDirect.com YouTube Channel, What’s My Eyeglass Frame Size?, Try On Eyeglasses Online, Video: Eyeglasses Lens Quality, Frame Size Guide, Frames Direct Discount Promotions.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect. Check out our Facebook page, too.

Eyeglass Books for Kids

Reading and Vision in Children

If a child has difficulty reading, parents and teachers need to investigate many different causes. Usually a combination of problems lie at the root of a reading difficulty and all possible causes should be investigated.

eyeglasses-and-chartOne cause commonly overlooked is a child’s vision. This is because the child appears to see well, does not complain about eye problems, has passed a school vision screening and has not had a comprehensive eye examination.

The ability to read needs the integration of various vision skills such as visual acuity, form perception, visual fixation, field of vision, accommodation, convergence and binocular fusion. Only one of these skills is checked by the typical school eye chart test. Limited eye examinations may cover only one or two and symptoms of reading- related vision disorders often are not noticeable to parent, teacher or child.

A comprehensive eye examination will cover these vision skills and is imperative for every child who is having difficulty reading.

Visual Acuity

Visual acuity simply means the ability to see objects clearly. It is commonly the only skill assessed in a school vision screening. The typical chart used in this test is designed to be seen at 20 feet and measures how well, or poorly, a child sees at that distance.

If a problem emerges with your child’s vision in the screening, you should book a comprehensive eye examination with your optometrist immediately.

Form Perception

Form perception is the ability of a child to organize and recognize visual images as specific shapes. The shapes encountered by the child are remembered, defined and recalled when reading skills begin to develop.

Regular consultations with your optometrist will ensure your child has the necessary visual skills for successful classroom performance.

Visual Fixation

Reading and Vision in ChildrenVisual fixation is the ability to aim the eyes accurately at a particular object.

Static fixation enables the child to focus on a stationary object when reading a word or studying a math problem, while saccadic fixation enables the child to move the eyes quickly and efficiently across a page when reading a line of print.

Pursuit fixation is the ability to follow a moving object with the eyes.

These complex operations depend on split second timing for the brain to process all information received and to focus on the stationary or moving object. Field of Vision

The field of vision is the entire area over which vision is possible. A child should be aware of objects in the peripheral vision (left and right and up and down extremities), as well as in the center of the field of vision.

Near central, or Para-central, vision is important for reading ability.

Accommodation

Accommodation enables one to adjust the focus of the eyes as the distance between oneself and the object changes. Children constantly use this skill in the classroom while shifting their attention between book and chalkboard for long periods of time. The ability to maintain focus on near objects for long periods is important for reading, writing and taking tests.

Convergence

Convergence enables one to turn the two eyes toward each other while looking at a close object. Working at a school desk is an example where a child depends on this vision skill.

Binocular Fusion

The term binocular fusion is used to describe the brain’s ability to gather information separately from each eye and form a single, unified image. A child’s eyes must align perfectly or discomfort, confusion, avoidance or blurred or double vision may result.

Should this happen, the brain can suppress or inhibit vision in one eye to avoid confusion. That eye may develop weaker visual acuity in the form of amblyopia or lazy eye.

Treating Reading-Related Vision Problems

The optometrist will examine the vision skills to determine the child’s ability to use them together. If a vision problem is diagnosed, eyeglasses or vision therapy may be recommended.

Vision therapy has successfully treated reading-related vision problems. It involves a unique program of training procedures designed to help a particular child acquire or improve vision skills necessary for reading.

Treating Reading Problems

Reading problems usually have a variety of causes, so treatment needs to come from a number of quarters. Educators, psychologists, and eye care professionals must work together to solve each child’s needs.

The role of the eye care practitioner is to help the child overcome vision problems impeding the ability to read. When this is achieved, the child can then respond to special education efforts aimed at treating the reading problem itself.


Related articles: Eyeglasses for Children, Eyeglass Lens Types for Children, Contact Lenses for Children, Infant Tear Duct Obstruction, Infant Vision – Birth to 24 Months, Vision Prescriptions for Babies – How?, Preschool Vision.

Ray-Ban's Rare Prints Augmented Reality

Ray Ban Sunglasses: Looking Good!

RayBan RB2140 Original Wayfarer Sunglasses

The RayBan RB2140 Original Wayfarer Sunglasses have been timeless favorites and are available for Quick Ship at FramesDirect.com.

If you have been thinking about buying a high quality pair of sunglasses then you should look no further than a pair of Ray Ban Sunglasses. For over seventy years the Ray Ban brand has been a quality leader in high performing sunglasses. With all of the advancements of technology, this high quality brand of sunglasses has greatly advanced from being just your average pair of sunglasses. These high quality sunglasses have always been made to protect the eyes from bright light, however with today’s advancements these outstanding sunglasses do so much more.

Ray Ban Sunglasses are now manufactured and available in many different kinds of materials. Each of these materials has special characteristics which take the basic function of protecting the eyes from the sun even further. For instance, consider the various lens colors available with Ray Ban Sunglasses. These special high quality lenses are made from special materials that work well for different lighting conditions while still providing maximum UV protection.

If you wear prescription lenses then you are in luck as you can also get Ray Ban Prescription RX Sunglasses. This means that you can take advantage of these high tech, great quality sunglasses as the lenses can be made with your exact prescription. And you are now able to order these high endurance frames online with your prescription.

When looking good and top features are what you want with your sunglasses, think Ray Bans!

Related pages & posts: Ray Ban Sunglasses, Ray Ban RX Eyeglasses, Prescription Plastic Wayfarer Style Sunglasses, Ray Ban Prescription Sunglasses, Ray Ban Eyewear, Spotlight on Ray Ban Sunglasses, Look Up: Ray Ban Wayfarers Colors, Video: Ray-Ban Aviators / Aviator Sunglasses, Ray-Ban Wayfarers – Sunglasses & Eyeglass Frames.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect. Check out our Facebook page, too.

First Virtual Optical Store Serves Military Personnel

AFEyewear.com, the military division of FramesDirect.com (the World’s Largest Online Optical Store), will unveil the first Virtual Eyewear Store at Goodfellow Air Force Base on March 24, 2010.

San Angelo, TX, March 8, 2010 — In 2009 Armed Forces Eyewear was asked to address the long-standing requests for enhancements to the Army & Air Force Exchange Service (AAFES) eyewear benefit from advocacy groups to a Pentagon-level panel. The main issue on the table was that military individuals around the world did not have easy access to obtain eyewear, especially while serving in theatre arenas.

With the support of AAFES, AFEyewear.com provided electronic access to AAFES beneficiaries through a customized and exclusive optical website, www.afeyewear.com, allowing military personnel easy access worldwide to over 100,000 prescription and sunglass products via the internet. Immediate response was phenomenal, and service members around the world were able to get replacement eyewear and contact lenses shipped directly from the US, despite the fact that no optical facility was nearby.

Next, the game-changing enterprise was asked to convert FramesDirect.com‘s patented FrameFinder TryOn technology and biometric algorithm into a self-service unit. The result is a patented virtual try-on system that allows patients to take their own picture, try on eyeglasses and sunglasses, and purchase eyewear securely over the internet in one seamless process. The virtual try-on system gives patients the experience of a traditional brick-and-mortar eyewear store, but can be transported to any location in the world. For the rollout and proof-of-concept test in just a few weeks, an eyewear consultant will be available to address individual questions and evaluate this concept for US Military.

“Military members, retirees, and their families in far-flung corners of the globe may soon have access to outstanding vision support thanks to this cutting-edge effort. The Virtual Eyewear Store unveiling at Goodfellow AFB opens a whole new era and beneficiary domain,” says Lt Col Ric Peterson, AAFES Healthcare, Professional Services Group, Headquarters AAFES.

The first prototype version will be placed in the AAFES Mall on Goodfellow Air Force Base. Not wasting any time, AFEyewear.com is already working on a second prototype version – a completely standalone unit with an all-in-one integrated design. Additionally, it will incorporate two-way video conferencing allowing those in the military community to interact with live customer support, receive optical guidance in frame selection, and get help with prescription lens ordering from customer service personnel in Houston, TX.

Goodfellow AFB serves as the pilot site for this project, and success in this location could lead to the implementation of additional kiosks in military installations worldwide.

About:

AFEyewear.com is an online optical retailer for active duty and retired military personnel, as well as dependents. The site offers thousands of name brand eyeglasses, sunglasses, prescription sunglasses, and contact lenses at special military discount prices. They also offer a streamlined ordering process, a prescription lens guarantee and dependable customer service.

Related pages & posts: prescription safety glasses, Sports Sunglasses, Golf Sunglasses, Polarized Fishing Sunglasses, Shooting Glasses, Men’s Pilot Sunglasses .

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect.

Lafont Kids eyeglasses added

NKF Anarchy Sunglasses Raise Organ Transplant Awareness

Anarchy Eyewear has teamed up with the National Kidney Foundation to help raise money and awareness for Organ donation and transplantation. To address this complex problem, the National Kidney Foundation has developed a comprehensive action plan to help increase the number of transplants available for kidney patients – and to End the Wait!

Eye Exam Coming Up - Read On

Contact Lenses: Choices, Benefits, Buying

This is part one in our series about contact lenses.

How To Choose The Right Type Of Contact Lens

There are many types of contacts that are available and you and your optometrist will decide together which type of contact lens is right for you. Some factors to consider are price, whether you want clear or colored contacts, and what type of vision you have. Contacts are available for people who have astigmatism, wear bifocals, or need to reshape the cornea in order to improve vision. Your eye doctor will decide check your eyes and decide if wearing contacts are an option for your vision needs.

Focus Monthly Contact Lenses are monthly disposable lenses

Focus Monthly Contacts
are monthly disposable
lenses

The two main types of contacts are soft lenses and rigid gas permeable hard contacts. Hard contact lenses are more durable than soft lenses and maintain their shape better but they do have a longer adjustment period than the soft contact lens. Soft contact lenses are known for their comfort and they can be worn daily or extended depending on which type you choose. Some of the soft lenses are disposable and are worn daily and then thrown out after a specified amount of time. Soft lenses are also available to be used for a yearly basis. The most convenient type are daily disposables which are worn for one day and then thrown out, these are nice for those people that have allergies or do not want to deal with cleaning them. There is even a soft lens that can be worn for up to thirty days and nights without taking them out.

When you have your eye exam your eye doctor will measure your eyes so that the contacts will fit right and determine what prescription you need. You can then order contacts online or buy them directly from an optical. The cost of the contact lens will depend upon which type that you and your eye care specialist have decided on. Insurance companies will sometimes cover the cost of contacts depending on what plan you have, this is something that you should check into before your appointment. Buying contact lenses online may also save you money, just make sure that you are using a company that has good customer service and know what their policies are before making a purchase.

The Benefits Of Contacts Vs. Glasses

Anyone that has worn glasses knows firsthand the aggravation of glasses fogging up when coming inside from the cold or the glasses getting wet out in the rain, making it hard to see. Contacts are a great alternative to wearing glasses. The benefits of wearing contact lenses include better peripheral vision, ease and convenience of use, and cosmetic benefits. Some people do not like the way that they look in glasses and some feel that the glasses are uncomfortable. Contacts can change the way that someone looks especially if they use colored contacts to change the color of their eyes. Some people wear their contacts all of the time and some just wear them when they are going out.

Wearing contacts for the first time does take a little time to get used to but most people adjust fairly quickly and are happy with the results. Wearing contact lenses eliminates the need to purchase prescription sunglasses which will save money. For those people who play sports contacts are great because they are safe and there is no need to worry about glasses being broken. Glasses are much more likely to be broken than a contact is to become torn. Contacts can also be beneficial for kids that refuse to wear glasses because of the way that they look in them. Grades can be affected if children are having vision problems. Glasses can even obstruct vision unlike contacts that never interfere with peripheral vision.

In order to maximize the benefits of contacts your optician can help you decide which contacts will suit you best and which ones will be most comfortable. Contacts are also a great choice for someone that cannot afford or is afraid to have laser eye surgery to correct their vision. The benefits of contact lenses that are worn and cared for responsibly far outweigh the use of glasses. Once the initial adjustment period is over most people are very happy with the results that they are given. Contacts are very safe as long as they are cleaned properly and worn only for the amount of time that they are designed for.

Expressions Contacts offer a variety of eye color choices in a disposable lens.
Expressions Contact Lenses offer a variety of eye colors


Purchasing Contacts Online

While many people buy their contacts from their optometrist, purchasing contact lenses online will usually save you money. Not only are they cheaper but it is also more convenient because the contacts can be delivered right to your door. As with any online purchase you do need to make sure that you are ordering from a legitimate company. You will also want to compare sellers and their prices to make sure that you are getting the best deal that is available to you. You will need to have a prescription from your eye doctor that is less than a year old to be able to order your contacts. Your eye doctor can also tell you what brand of contacts would be best for you.

There are a few things that you should be aware of before ordering contact lenses online. When you make a purchase online you need to be careful of who you are giving your credit card information to. You will want to make sure that website is secure and check that there is a yellow padlock icon at the bottom of the screen. The best thing to do is research the company by checking the Better Business Bureau for any complaints and you can also look for reviews from other customers that have ordered from a particular business. When choosing a contact vendor check their return policies in the event that you receive the wrong contacts or they expire before you are able to use them. Another thing that you should know is how their customer service works, you will want to have a phone number and be able to get in touch with them if necessary.

Getting your contacts online is easy and can save you money but the price of contacts should not be the deciding factor. You want to make sure that you are dealing with a reputable company. Buying contact lenses online should be a cost efficient and pleasant experience if you know what to look for. Check the website for rebates, contact lens volume discounts, coupon codes, or sales that will save you even more money.

This is the first of a series of articles on contact lens options.


Part One: Contacts: Choices, Benefits, Buying
Part Two: Multifocal Contacts: Benefits & Options
Part Three: Toric Contacts for Astigmatism
Part Four: High Fashion Contacts
Part Five: Contacts & Dry Eyes


Related pages and posts: Sunglasses & Contacts Go Together, Sunglasses, Contacts: Volume Discount Savings, Wearing Goggles over Corrective Eyewear, Contacts – All About Comfort, Frames Direct Coupons.

Get Going With Goggles

Get Going With Goggles

As vision professionals, when we’re are asked about what products we recommend for recreational activities, the first things that often come to mind are sunglasses. But when was the last time you thought first about goggles? Whether you’re skiing, swimming, cycling or just plain shooting hoops in the driveway, many new and specialized goggles are now available for sports and recreational-specific activities. Like choosing the appropriate clothing for the weather, selecting the appropriate goggle and eyewear for your favorite recreational pursuit is not only important for protecting your vision, it’s essential to maximize your performance and enjoyment.

Go with Goggles!

We are fortunate because goggle technology has kept improving and the result is a bonanza of terrific products to choose from. To ensure an optimally suited and tailored choice, I recommend considering four things when dispensing goggles:
1. Impact protection
2. Exposure protection
3. Vision/acuity enhancement
4. Activity-specific consideration

Let’s begin with a general discussion of each of these items.

1. IMPACT PROTECTION
Recreational and sports activities often involve a degree of potential of eye or face impact. But the impact exposure contains energy and forces that surpass the design of eyewear that meets only the conventional ANSI (Z80) standard. Therefore, dress eyewear and even eyewear that meets occupational standards (ANSI Z87) will probably not be sufficient. These standards are primarily concerned with lens impact resistance (both standard and high velocity). We need to consider lens retention as equally important.

Alongside these two lens-based considerations is the question of distributing and dissipating impact energy to the facial and bone structure surrounding the eye. Here, particularly with respect to racquet sports, eyewear that meet the additional protection standards (such as those from the ASTM F803-88a) is mandatory.

2. EXPOSURE PROTECTION
Exposure to wind, rain and snow can significantly impact a person’s vision. Beyond just UV, blue-light and bright-sunlight protection, we must protect the integrity of the eye’s precorneal tear film. Primarily from experience with LASIK and other refractive surgeries, we now know a stable, properly functioning precorneal tear film is essential to a client’s subjective impression of good vision and acuity. Recreational eyewear, therefore, must fit the orbital structure of a person’s face optimally, providing not only a comfortable fit, but also allowing proper air and wind management for the activity under consideration. Too much wind seal may result in fogging, while too little may allow too much tear film evaporation. And beyond the specific activity being considered, your client’s individual susceptibility to dry eye must also be taken into account.

3. VISION/ACUITY ENHANCEMENT
In addition to the full UV absorption expected of eyewear for recreational use, the selection of tints (hue and density) appropriate to the activity must be made. Many of the sports-specific goggles and sunwear from the major manufacturers contain well-tested tint recommendations for specific uses. Hues and densities should not only be chosen with respect to the intended purpose, they may also need to be trial-tested on the patient. In this way, hues that will be either complementary or conflict with a client’s individual color preference will become obvious. In some cases, you as the vision professional may have to discover whether a patient’s color habit (color preference based on familiarity and usage over time) should be noted. Additionally, achieving maximum acuity and vision enhancement requires understanding how the benchmark of 20/20 vision correction may not be sufficient for optimal distance acuity outdoors. To better comprehend this point, consider this example:

The testing distance for 20/20 vision is, by definition, 20 feet. Did you know that the 20-foot testing distance inherently under-corrects your full distance vision by 0.16D? (20 feet = 6.1meters; 1/6.1m = 0.16D). And while ANSI Z80 tolerance standards have proven to be reasonable and workable for most indoor-use eyewear, they currently allow a power tolerance of plus or minus 0.12D. If a client’s 20/20-determined Rx gets combined with a weak-side of tolerance fabrication, they could end up with their distance focus off by over 0.25 diopters. This is important to know since we may perform an Rx compensation to allow for non-standard vertex distances (closer than normal) and/or face-form angle (“wrap”) for goggles and recreational eyewear. Whether it is you or your lab that may make these compensations, the ultimate success and client satisfaction is founded upon a “fully” optimized distance correction. This is the starting point for any pair of “high-definition” recreational eyewear and Rx goggle.

4. ACTIVITY-SPECIFIC CONSIDERATIONS
General sport and recreational eyewear should handle differing lighting conditions, offer superior central-gaze acuity, and feature lenses that are virtually shatter-proof. Some specific activities, however, will have their own set of specific needs. Take cycling for example. Bicyclists and motorcyclists have very different head postures for their riding activities. Bicyclists often have their head down and forward to minimize wind resistance. This means the bicyclist’s visual axis is through the upper portion of a lens whose pantoscopic tilt is more severely angled than conventional eyewear. A motorcyclist’s riding posture can be just the opposite. Their head may be tilted up and back, making the visual axis intersect nearer to the bottom of the lenses and often at zero (or reverse) pantoscopic angle. The fit and fabrication of recreational goggles and eyewear for these people will be properly optimized if we consider these activity- specific differences during the selection and measurement process.

We’ll discuss more activity-specific considerations within our analysis of the other recreational activities. Let’s begin our review of activities with skiing.

SKIING
Skiing employs the use of conventional sunwear frames as well as snow goggles. Because of their large surface area on the face and excellent wind seal, goggles are often the preferred eyewear product. But since many snow goggles do not allow for comfortable addition of Rx eyewear underneath, skiers often choose the “Rx insert” positioned behind the goggle’s plate to provide their distance correction. These inserts often hold the lenses at a pantoscopic angle and vertex distance position that may not require Rx compensation, but each fitting situation should be analyzed separately.

Ideally, all insert lenses should be made from either polycarbonate or Trivex, a highly impact-resistant material made by PPG Industries and offered under different brand names by a number of lens manufacturers. The advantage of adding an AR coating may be offset against a non-AR lens’ treatability with a fog-preventative product. For those skiers who prefer the non-goggle approach, many “shield” types of eyewear are available that either provide Rx inserts or can have the Rx lenses ground and mounted within the “plate” itself. Other companies offer a marriage of the best qualities of goggle, shield and eyewear that avoids the Rx insert’s “lookingthrough- two-lenses.” By combining a wraparound eyewear frame, factory-mounted, Rx-compensated lenses and detachable, foam-sealed “moisture-chambers,” the eye’s natural tears (and supplemental eye drops) will not evaporate so quickly. For goggle and wrap-around sunwear, lens-tint choices should include any blue-blocking or blue-scatter-reducing hues, with or without additional reflective finishes, for ideal protection and acuity enhancement. Typical lens colors recommended for skiing include yellow, gold and brown/amber, vermilion/ rose and medium gray (Note: dark gray tints and polarizing lenses may reduce the visibility of moguls—subtle undulations in the surface of the snow). Photochromic lenses are especially useful for all-day/dusk enjoyment on the slopes, without the inconvenience of having to change out lenses or shield plates.

SWIMMING
Swimming has its own set of vision and activitybased considerations that separate it from most other recreational activities. The comfort and efficiency of the eye-orbit seal is paramount, since very little air-exchange will occur. Swim goggles are made from materials treated for fog resistance for this reason. Exposure considerations include reducing the constant contact with chlorinated, salt and even fresh water, which will upset a swimmer’s cornea and tear film. Patients who prefer to wear contact lenses should be advised to use disposables for swimming purposes, along with a “plano” goggle. However, because of the increased risk of infection when swimming with contacts, it is recommended to use corrective swim goggles as the preferred approach. Pre-made Rx swim goggles are available from a number of companies. Prescriptions for most swim goggles do not require an Rx compensation -since the plane of the lenses is fitted with very little face-form (wrap) angle. However, because all pre-made goggles are assembled for each eye from spherical-powers only, you should be familiar with computing the spherical-equivalent of a sphero-cylindrical prescription. To compute the spherical equivalent of an Rx containing cylinder power, take half of the cylinder power and add it to the sphere power. (Note: Always respect the signs of the sphere and cylinder powers when performing this simple arithmetic.) For example:

Rx: R -1.00 -2.00 x 90 = sph. equiv. = -2.00 sph.
L+1.00 -2.00 x 90 = sph. Equiv. = 0.00
(plano) sph.

When your computation yields a sphere power that is not available, be sure to always select the next sphere power that is less, not more than the computed power. Since swimmer’s vision is often more concerned with acuity primarily for the ranges of 10 to 15 feet, this should not present any problems. Rx computation for swimming is one of the only recreational activities where full distance correction is not always needed, nor desirable. If anisometropia exists, select spherical powers for each eye that most closely match the dioptric difference between the eyes. Some trials with different goggles may need to be done in office to determine an acceptable compromise. Most premade swim goggles feature lenses that are 30 to 40 percent tint density. This degree of absorption makes a goggle useful under a variety of indoor and outdoor conditions.

For discriminating patients or those with significant astigmatism, custom made-to-order goggles are also available.


Barry Santini is a New York State optician based in Seaford, N.Y.
Reprinted Courtesy 20/20 magazine

Also see part two of this article, Get Going with Goggles This Summer.


Related posts: Protective Sports Eyewear, Oakley Goggles.

Lafont Kids eyeglasses added

Under Armour Expands Distribution Through FramesDirect.com

Baltimore, MD – Under Armour, Inc. (NYSE:UA), originator of performance apparel, will distribute its performance eyewear collection through premium e-commerce site FramesDirect.com. Under Armour’s performance eyewear collection consisting of state-of-the-art sunglasses with patented APVX lens technology and select sun Rx frames will be available at FramesDirect.com beginning August 24th, 2009.

Under Armour launched its performance eyewear collection in 2006. Under Armour’s collection of performance eyewear uses innovative technology, style and fit to help athletes perform to their full potential. The partnership with Frames Direct will further expand upon the existing distribution channels for the brand’s eyewear collection.

Under Armour (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand’s moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company’s website at www.underarmour.com.

FramesDirect.com’s mission is to help customers find the products they are looking for with honest, straight forward prices, and service. FramesDirect.com offers a full range of eyeglasses, sunglasses, contact lenses and eyewear available in thousands of different frames and styles giving customers the ability to find and purchase the most popular brands online from the world’s leading eyewear store.


Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect.

Polarization Advantages in Fishing Sunglasses

Polarization Advantages in Fishing Sunglasses

It starts 93 million miles away with the sun belting out unimaginable amounts of light … visible, ultraviolet and infared. Here at home, the light bounces off the water and suddenly, we have glare. Eye strain and washed-out colors are constant, nagging problems, even when fishing on overcast days. Polarization is the solution.

The polarized lens design results in amazingly clear, sharp, and glare free vision. The horizontal reflected glare is blocked by the polarizing film and overhead and reflected glare are eliminated by the options of mirror and anti-reflective coatings.

The waterproof coatings of the polarized lenses shed water and snow to make cleaning a snap.

Whether it be the Caribbean, the Alaskan shores, an Ozark mountain lake or grandpa’s pond, serious fishermen need the ultimate in eyewear protection for maximum performance.

Fishermen need to see the action on the water and below the water’s surface. Lens color is a vital factor in choosing the perfect pair of fishing sunglasses.

The proper lens color will increase fishermen’s skill and improve performance. For example, in mountain stream fishing an amber or copper lens is the best because it matches the color of the brown rocky stream bottom. The closer the lens tint matches the background the more the lens will make the fish stand out. The polarized filter cuts the glare off the top of the water and the tint of the lens makes the fish stand out. No matter how avid the fishermen, whether for relaxation and enjoyment, occupationally or professionally, FramesDirect.com has the best fishing sunwear to meet every environment. We want to keep you where the fish are biting!

See our Fishing Sunglasses page for some great shades for your next fishing trip. Some are available in prescription models, too.

Related posts & pages: Great Summer Sunglasses, New Video: Maui Jim Sunglasses, New Video: Dr. Cooper on Costa Del Mar Sunglasses, Protective Sports Eyewear, Sunglasses 101 – Outdoor, Tennis & Sports Sunglasses, Sunglasses Catalog, Polarized Sunglasses, Costa Sunglasses.


Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect.