Adult Styles in Kid Friendly Sizes: Changes in Kids Eyewear

2015-07-21_11-20-49The eyewear pictured below isn’t for adults, it’s for kids! Today, large eyewear companies like Lilly Pulitzer, Penguin, and Ray-Ban have begun creating kids eyewear. These new eyeglasses and sunglasses are not traditional kid glasses, but smaller version of adult bestsellers to ensure that your kids will love them, and more importantly, wear them.

Symptoms from not wearing glasses are headaches, blurry vision, and fatigue. This affects grades in school and confidence levels in extracurricular activities. Its important to pick out a pair of glasses that your kids will love and will want to wear everyday. A pair that is comfortable, durable, and trendy.

bannerMore and more children, preteens, and teens are demanding more “adult” looking frames that remind them of what they see on their parents, and what they see on TV. Traditionally, kids glasses were styled as, well, “kids” glasses. They featured cartoon characters with over the top patterns and colors. But, as more teens and preteens start wearing glasses, demand for more fashion forward options has emerged.

Today, tops brands are simply creating kid-sized versions of their most popular, adult glasses. Now, teens and preteens can wear the same frames as their favorite TV stars and musicians (which means they will actually wear their glasses). This school year, make sure you get your child their annual eye exam, and make sure to get them a pair of frames they’ll love!

Here are some awesome, trendy children’s eyewear options you can find on


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Why Do I Need Reading Glasses?

Reading glasses are an inevitability for most people, but that doesn’t mean you have to settle for the $10 pair from the drug store with cheap lenses and little beads hanging off the temples…

It’s going to happen to everyone and you can’t fight it but that doesn’t mean that you have to get a boring pair from the drugstore down the street! Reading glasses (or readers) are a pair of glasses that help with close vision for activities like reading. Today many different, designer brands have been making stylish reading glasses that are cost effective, and for those who are not ready for bifocals.

Who needs reading glasses?

Deteriorating close vision is a symptom of an extremely common condition called Presbyopia. There is no treatment for Presbyopia because it is a natural phenomena that happens to our eyes as we get older. When we reach our forties, the lenses in our eyes start becoming less malleable, and it becomes more difficult for them to easily bend into the correct shape for up close vision. That means that activities like reading and driving can become more difficult. This is when adults in their forties begin to hold up books and menus at arms length to read them!


Why don’t I just get bifocals?

Bifocal lenses are for people who need help with both far and near vision. The line on bifocal lenses can also be difficult to get used to. Bifocals can cost up to double what reading glasses do. Progressive lenses (which are like bifocals, but without an annoying line) can cost even more. If you are looking for a solution for just close vision, reading glasses are your best bet! Reading glasses come in six, generic powers that fit a majority of people (+1.00, +1.50, +1.75, +2.00, +2.25, +2.50, +3.00).

But reading glasses are ugly!

But they don’t have to be! Certain brands such as Private Eyes Readers and Corinne McCormack make beautiful readers that are fashion forward, professional, and not too expensive. If you need sunglasses, well-known sunglasses brands like Costa and Maui Jim make Costa C-Mates and Maui Jim Readers, which still have the style and innovation that is associated with the Costa and Maui Jim names, but at a more affordable cost!
More questions about reading glasses? Check out these awesome reading glasses below and our reading glasses page at!!




August is National Eye Exam Month: Who Should Get Eye Exams?

Summer vacation is over. Time to go back to work or school, and time to start visiting doctors. Whether you need a physical for sports or vaccines for the new year, make sure that you add an eye exam to the list of check ups you’ll need to schedule.

Guide to the Best Sunglasses for Every Sport! loves our athletes! We carry a large variety of Sports Sunglasses in designer brands like Costa, Oakley, and Wiley X so you can protect your eyes on and off the field.

We also know that the selection can be overwhelming, so we decided to create this handy infographic to help you decide which Sunglasses are right for your sport!

sports sunglasses infographic Employee Spotlight: Jennifer was founded in 1996, and we still have employees that have been around since the beginning! is all about the family, so we thought we would spotlight one of our longest working employees: Jennifer .


So can you give a short bio about yourself?

Sure! I was born in Sugarland, Texas and right now I live in Northern California, by Napa, on Travis Air Force base. So, I stayed in the same house growing up, never moved anywhere. Same house as when I was 3 years old, and my parents still live there. Then when I graduated from A&M, my husband and I got married and started moving from then on because he was in the Air Force. Now we have two kids, a little boy, 7, Cooper, and then my daughter, Kinsley is 5.

How did you get started working for

Well, I worked in the office full time for them, the doctors, when I first graduated for almost two years, but I’ve worked here since I was 16, part time seasonally, holidays, and things like that.  I remember filing papers in the small hallway in the Houston office. The doctors that started the company were there at my bridal shower, at my wedding, and they were there when I was pregnant.

I got the job because they were my eye doctors. Ironically, I was in a car accident when I was a senior and I went in because I was having double vision and I couldn’t see, and my head was hurting. They diagnosed me with glaucoma, and all this whiplash stuff  and they did emergency surgery the next day. So they started out as my eye doctors, because my mother worked in the same building as them.

What do you do for

So, I’m operations manager, essentially I split the role. It’s defined pretty clearly in the sense that I deal more with the fulfillment side as far as making sure the ordering department gets product in, and things like that. So my position more so revolves around the vendor side of things [rather than] customer service.

unnamed (1)So you have longstanding relationships with the vendor reps?

Our old Oakley rep is a really good friend of mine, I mean, he’s not our rep anymore, as long as we’ve moved to Austin, but he recently moved out to

Cali and we remained friends. You build these relationships with these people and you learn about their kids, and we mail Christmas cards and presents to each other!

What do you like best about working at

Initially, it was working for the doctors, because they were such good people, but there hasn’t been much of a change since the move. I grew up with the company. I really enjoy my job and that I can still spend time with my family. Also, working with all our employees, you really get to enjoy them and get to know them.

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What’s your fav food?

Bacon on anything is good. I love bacon. I’m a food junkie.


TV show?

I’m a reality show junkie. So anything like that!


How to Protect your Eyes from the Sun this Summer

Typical summer situation by the pool: you and your friends have been lying out all day, using sunscreen, like good, wrinkle-fearing adults, and you have taken every precaution to avoid a sunburn, but what about your eyes? Those plastic lenses that they hand out at Bonnaroo are definitely not protecting you, especially if you have light colored eyes (blue, grey, green, mixed). As Americans, we will pay to have multiple (albeit gorgeous and totally worth it) leather purses, but we can’t seem to find the money to buy ourselves some good, prescription or non prescription, sunglasses?


So, seriously, how bad is it?

According to the new UV Report by the Vision Council “1 in 4 Americans rarely or never wear sunglasses and Millennials (born 1981-1996) are the least likely to wear them. So to answer your question, it’s bad. If you don’t protect them, your eyes can get sunburnt. Sunburned Eyes or photokeratitis can make you go blind for up to 48 hours and definitely will cause long term damage like cataracts or degenerative eye diseases. Also, eye damage from the sun is cumulative, which means that the other six months of the year that you spend indoors does not make up for not using sunglasses at the beach. But it’s not all degenerative eye diseases and blindness, the Vision Council also reports that, in general, Americans just underestimate the power of UV rays because we are so good at interacting with them on a daily basis.


So when should you be wearing sunglasses?

So to start, UV rays reflect off of the water during rainy days, and can shine through clouds on cloudy days, and that would seem like common knowledge, but just because Americans know about it, doesn’t mean they are changing their habit. According to the report, 2 in 3 leave eyes unguarded on cloudy or rainy days. Shame Shame. Did you know that 25% of UV rays also can bounce of concrete and dry sand? That’s right, you should be wearing protective sunglasses during sand volleyball and while strutting the streets shopping. Pretty much the only time you should not be conscious of eye protection, is when it’s dark outside, or when you’re inside. is concerned about your eye health, but we know that it’s not just about protection, its also about comfort and style, which is why we offer the largest selection of brand name eyewear, which includes our brand name sunglasses and prescription sunglasses.


For more information on UV rays and your eyes, you can check out this nifty little infographic that the Vision Council put together of its findings!

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Why Transitions Lenses Don’t Work in the Car

Transitions (or photochromic) lenses are one of the coolest inventions in lenses since they were invented in the 1960s. We have all seen the commercial of the attractive executive who walks into the sun and doesn’t have sunglasses (oh no!) until his glasses change and his eyes are now protected (phew) .  But there is one place they don’t perform to their potential, and that is in you car. In this article, we’re going to explain to you why and when it might be necessary to just buy a stylish pair of shades for driving.




First, let’s talk polarized.

  • Basically, regular sunglasses filter a certain type of UV light (UVA and UVB) and not others. Mostly, they just filter the ones from the sun. Polarized lenses filter the ones from the sun, and everything else (glare from other cars, glare from water, etc.) so they’re good to have around at times. So, basically, this has nothing to do with why your Transitions won’t work with your windshield. Where polarized lenses fail, is when it comes to LCD screens like your phone or your on-board navigation when you’re driving. This is what causes those pretty rainbows everywhere when you’re sporting your polarized lenses.

Transition lenses work by darkening when they are exposed to any kind of UV radiation.

  • Transitions lenses are called photochromic lenses and they block 100% of all UVA and UVB rays just like sunglasses, which is the point, right? However, this also means that they will react to your office lights that let off some low-powered rays, so that means you’ll get a of tint for the office, which may not go away. This is important because your windshield works the exact same way. I’m sure you see where I’m going with this.


Transitions + Windshield = “Hint of Tint”

  • So, we have Transitions lenses that block all kinds of UV rays, and we have your windshield that does the exact same thing. This means that there’s nothing to react with the Transitions lenses to make them want to turn darker, and they aren’t polarized, so they’re not reacting to the glare of cars, water, and snow around you. This is why you end up with slightly tinted lenses in your car, and why they aren’t picking up on the glare of the cars around you, or those really bright headlights late at night.

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If you don’t spend much time in the car, Transitions may be your best option, especially since the folks at Transitions are coming out with newer and better generations each year to get rid of the hint of tint and to make them polarized. While Transitions is on the project, it might be safer to buy a pair of prescriptions sunglasses for the car in the interim, especially if you spend a majority of your day commuting.

We offer Transitions lenses AND Prescription Sunglasses at amazing, prices.

Quick FSA/HSA Facts



We thought we’d share some FSA/HSA facts with you. With new FSA funds available, it’s the perfect time to start shopping for a stylish new pair of prescription eyewear for 2015! We understand this topic can be a bit confusing, so please don’t hesitate to call 800-248-9427 to speak with one of our expert opticians! We’ve also provided answers to some of the most commonly asked FSA/HSA questions here.

FSA Facts:

  • All of your FSA funds for the entire year are available January 1st.
  • FSA funds usually expire at the end of each calendar year.
  • You may be able to carry $500 of unused FSA funds from the previous year depending on your employer.

HSA Facts:

  • HSA funds are accrued throughout the calendar year.
  • HSA dollars never expire and will remain in your account until they are used.
  • lf you don’t use your HSA funds in a given year, the unspent money will roll over into your account for next year.

HSA/FSA Facts:

  • FSA/HSA funds can be used to purchase prescription eyewear and/or frames.
  • FSA/HSA funds can be used whether you have vision insurance or not. Ranked #1 on

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Post written by: Benjamin Heyworth of, which made history in 1996 by becoming the first online eyeglasses retailer, recently was ranked #1 among eyeglass retailers on The online retailer deserved this top review status for several reasons, including its wide selection, excellent customer service and all-around dedication to giving customers stylish frames at reasonable prices.

Very Big Selection
One of the primary reasons to choose over other eyeglass retailers is its wide selection. The company includes over 100,000 different frames from over 150 different well-known brands. As points out, the alphabetical catalog of brand names and ability to search for one of at least five styles makes it easy to find the exact style you’re looking for.

Selection of High-Quality Lenses’s selection of frames is outdone only by its selection of high-quality lenses. There are lots of options to choose from, starting with standard plastic lenses, and ranging all the way to two thicknesses of high-index lenses. You also can get a variety of coatings on your lenses to meet your needs and protect the lenses from damage. For example, you can get UV protection or photochromic lenses to protect your eyes–and the lenses–from exposure to the sun. Note that sells lenses separately from frames, which may increase your price tag; the quality, however, is worth the extra money you’ll have to put out.

Quick Turnaround
Thanks to its commitment to high quality shipping, you can get your new glasses fairly quickly. Standard shipping takes anywhere from six to 11 days. While this is quick, it may not be fast enough if you’re having serious vision problems. Fortunately, there are other shipping options that can get you your new eyewear more quickly. Check out priority and overnight shipping options so that you can get your glasses within one to three days of your order. No matter what shipping option you use, make sure to sign up for an account with so you can track your order once it’s shipped and predict when it should arrive.

Excellent Customer Service
Your relationship with doesn’t end once you’ve paid for your order! FramesDirect offers superior customer service, both online and by telephone.

  • There is a comprehensive FAQ on the website. You can find it by accessing the customer service link at the top of the home page. The FAQ includes a comprehensive guide about how to buy eyeglasses online that is sure to help you make a purchase you’ll be satisfied with.
  • Exchange or refund policy. stands behind the quality of their products and their commitment to customer satisfaction with a fair policy for exchanging or refunding purchases you’re not happy with. You can exchange unsatisfactory products or receive a refund for returns that includes the entire cost of the frames and half the cost of the lenses, plus a 10% restocking fee for the frame.
  • 12-month warranty on all products. If your glasses coating peels within the first 12 months of purchase, you can get a replacement at no additional cost. Unless there is a scratch or issue caused by the customer.
  • Lenses replacement program. After the warranty period, you can get the lenses in your glasses replaced for half the cost of the original on a 12 month max period, and if the doctor changes the prescription within 90 days.
  • One-on-one customer service options. There is a toll-free number you can call to speak with a customer service representative.

The excellent customer service, high quality products and wide selection are the primary reasons to shop–and why they deserved their #1 ranking from If you want to get stylish glasses that will last you for years, there’s no better place to shop than’s website.

Why You Should Get Your Eyes Tested Now

Whether your eyesight is perfect or it’s been close to a year or more since you’ve had an eye exam, it’s important to get your eyes tested to assess eye health. And August is a great time for an eye exam – it’s National Eye Exam Month and back-to-school time for the kids!

What Happens During an Eye Exam

Aside from diagnosing vision problems, an eye exam tests every area of the eye.

One portion of the exam involves inspecting the eyes for underlying problems like glaucoma, high blood pressure, cataracts, diabetes and even brain disorders. Your eye muscles will be tested as well.

The other portion tests your vision; your ability to focus and see clearly. This is the part of the exam involving eye charts.

To learn more about common eye disorders, click here.

On Having Your Children’s Eyes Checked

Did you know that 25 percent of school-aged children have untreated or undetected vision problems like blurred vision, nearsightedness and astigmatism?

We strongly suggest having your children’s eyes examined before the start of the school year so poor vision does not hold them back academically or otherwise.

No Vision Insurance? Use Your Flex Account!

If you have a flexible spending account or a health savings account, you can use it for an eye exam AND for your glasses.

Learn more about what you can spend your FSA/HSA funds on and how to make your purchases through