African violet flower

V is for Violet, V is for Versace Sunglasses

Glamour, Elegance, Sensuality, Celebrity: all these words may come to mind when we think of the over-the-top pizzazz of Versace sunglasses. As an authorized dealer of designer brands, FramesDirect.com gets access to the latest additions to their collections. Recently Versace added some really fun new colors to their sunglasses selection, and we’re sensing a trend!

Purples. lilacs, mauves, plums, call them what you like, but VIOLET VERSACE just sounds right! Some of the new passionately purple styles are only available with prescription lenses. So now, with spring approaching, is a great time to get yourself set up with custom sunglasses fitted with your Rx. Then you’ll see as fabulously as you look!

wood glasses superdry depp

Wood Glasses & Wooden Sunglasses; Tapping into Nature’s Textures

Wooden sunglasses and glasses frames accents can no longer be considered a trend when they stick around this long (get it?) And like a tree that takes a lifetime time to grow to full height, these natural beauties are made to last. Taking advantage of the textures and colors wrought by Mother Nature herself, there is no better way to marry the sleek and fashionable with the earthy and organic.

Eyewear Trend: Browline Glasses Style

Retro trends always make a comeback. And recently, we’ve seen a revival in the 1950s browline style. The frames are often semi-rimless with a lightweight acetate across the front of the browline.

Non-prescription glasses, fake glasses, clear glasses…Just for FUN glasses.

Don’t be embarrassed, a lot of people do it – it’s totally normal. Well, totally normal for people like us who are obsessed with fashion, accessories, and eyewear. Of course, we can all wear sunnies regardless of whether our vision is 20/20, and sunglasses are always fun. BUT – the transformative quality of optical glasses (they can make you look smarter, more sophisticated, more serious, – or more serious about looking cute) is on another level.

Behind The Lens: Spring Photo Shoot

With a blizzard blowing in around the country it’s hard to wrap our heads around the thought of spring. But that’s exactly what we did just a few weeks ago. Although the weather was brisk we were lucky enough to shoot on a sunny day in Austin. Once again, we wanted to give our FramesDirect.com readers the exclusive behind the scenes seat.

#FDAnswers “What does polarized mean?”

Polarized sunglasses are desirable (and slightly more expensive,) because most people know they can greatly improve your vision in bright sunlight. Polarization, when referring to optics, is more than a buzzword or a marketing term. There is science behind why your eyes feel more comfortable, and you see more clearly, when wearing polarized sunglasses. But what does polarized mean?

Newest Oakleys Now Available in Prescription

Oakley has recently added some new styles to their prescription offering. If you’ve been thinking of making the switch to Rx sunglasses, (or just waiting for the perfect pair to come along to get fitted with your prescription,) take a gander at these sporty styles and be the first in line for your own custom-made pair. Remember, FramesDirect.com is staffed by expert opticians so we’re poised and ready with advice on getting the perfect lenses for perfect vision.

Here are the cool Oakleys that are now available with prescription lenses…

Get The Look: Inspired by Burberry Eyewear

You know you’re winning at fashion when your outfit looks chic but it only took you a few minutes to put together.

So, what’s the trick?

Top 4 Cutest Sunglasses to Workout In (for women)

Many of the more glamorous shades we’re fond of for fashion’s sake, don’t quite cut it when you’re sweating it out in the elements. Now that lot of us have committed to New Year’s resolutions that involve getting more exercise and fresh air; its the right moment to assess 1) which sunglasses won’t slip down your nose when you sweat 2) which sunglasses are lightweight enough to stay comfy and 3) of those sunglasses, which are still gonna make you look cute…

Here are our Top 4 sporty-yet-cute shades that can be your fit-spiration

Glaucoma Awareness

January is Glaucoma Awareness Month

January has been declared National Glaucoma Awareness Month by Prevent Blindness and other leading eye health organizations, in an effort to help educate the public on the disease. Glaucoma is a group of conditions that damage the optic nerve, the bundle of nerve fibers connecting the eye to the brain, and is the leading cause of preventable blindness.