Baltimore, MD – Under Armour, Inc. (NYSE:UA), originator of performance apparel, will distribute its performance eyewear collection through premium e-commerce site FramesDirect.com. Under Armour’s performance eyewear collection consisting of state-of-the-art sunglasses with patented APVX lens technology and select sun Rx frames will be available at FramesDirect.com beginning August 24th, 2009.

Under Armour launched its performance eyewear collection in 2006. Under Armour’s collection of performance eyewear uses innovative technology, style and fit to help athletes perform to their full potential. The partnership with Frames Direct will further expand upon the existing distribution channels for the brand’s eyewear collection.

Under Armour (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand’s moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company’s website at www.underarmour.com.

FramesDirect.com’s mission is to help customers find the products they are looking for with honest, straight forward prices, and service. FramesDirect.com offers a full range of eyeglasses, sunglasses, contact lenses and eyewear available in thousands of different frames and styles giving customers the ability to find and purchase the most popular brands online from the world’s leading eyewear store.


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