Top Brand Spotlight: Kate Spade Eyewear!

Kate Spade is a funky, colorful, and vibrant brand based in New York City. Kate Spade Eyewear uses bold and fun colors and patterns to celebrate femininity and living life! is happy to deliver Kate Spade Eyewear righ to your door!


Kate Spade Sunglasses can be elegant and classy, and others can be playful and over-the-top fun. Kate Spade’s color palette includes bright pinks, pastel greens, and bright blues. Eyewear also includes signature patterns like polka dots and stripes.


Kate Spade is famous for its clothing and bags, as well as its eyewear. Celebrities like Tina Fey, Hilary Duff, and Halle Berry can be seen wearing Kate Spade Eyewear on the go.

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Love what you see? Shop more Kate Spade Eyewear at!


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Eyewear Spotlight: Ralph Lauren Polo 2015 Collection

2015-08-03_14-27-10Ralph Lauren Polo’s colorful redefinition of American style can be seen in its high quality clothing lines. The Polo Eyewear Collection  of 2015 features beautiful keyhole bridges, traditional colors, and flattering frame designs.



Polo Eyewear looks timeless, as if each frame is a vintage piece. Frames can be colorful and preppy, like the classic polo shirts that Ralph Lauren Polo is known for.


Ralph Lauren Polo Frames can also be sleek and professional, featuring timeless frame shapes such as the traditional Wayfarer.

Ready to shop Ralph Lauren Polo? Check out our amazing prices and selection and

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Top 5 Ray-Ban Styles This Summer!


Ray-Ban is one of the most recognizable eyewear brands in the world. Ray-Ban has successfully created eyewear staples that have transcended generations! Its most successful campaign, NEVER HIDE, encourages wearers to customize their eyewear, their style, and their lives based on their rebellious and independent spirit. Here are the Top 5 Ray-Ban Sunglasses Styles for this summer.

1. Large Metal Aviators

Created in the 1930s for pilots of the US Air Force, Ray-Ban Aviators were made for the best of the best. It wasn’t until the 1970s, when Ray-Ban came out with a ladies version of the frame that the style became offered in a variety of lens and frame, color combinations. The original Aviator features golden frames and brown lenses. The shape of the Aviator was meant to fit under pilot’s goggles.



2. Original Wayfarer Sunglasses

Wayfarer Sunglasses became popular in the 1950s and are still extremely popular today. Celebrities like Robert Pattinson and Orlando Bloom can be seen sporting the Wayfarer look. Its heavy, acetate frames are a sign of authenticity, and the trapezoidal shape makes them a Wayfarer.  Ray-Ban has also created new Wayfarer’s that are lighter, with a smaller, softer shape.


3. Erika Sunglasses

Made for Ray-Ban Women, with a distinctly feminine style, are the Erika sunglasses. These frames flatter a majority of face shapes. They feature the pilot shape, a soft keyhole bridge, and thin, fierce temples. Perfect for anyone looking for a customizable, over-sized look.


4. ClubMaster Sunglasses

Some of the most important iconic figures have sported the ClubMaster. Today, celebrities like Seth Rogen, Marion Cotillard, and Beyonce can be seen rocking ClubMaster sunglasses. Meant to mimic your natural browline, ClubMaster glasses became famous in the 1950s and set the stage for today’s “nerdy-chic”, eyewear style.


5. Round Metal Sunglasses

A staple of festival fashion, Round, Metal Sunglasses were made famous by John Lennon. Female, fashion icons like Zoe Kravitz and Beyonce still wear the frames today . Perfect for the beach or any outdoor festival, these “hippie-chic” frames are available in many different lens colors so you can channel your inner rock star.


Check out all these styles and many more Ray-Bans at!


Revo Teams up with Bono to “Give Sight”

2015-08-03_15-30-14In July of 2015, Bono, lead singer of the band U2, and Revo teamed up to bring basic eye care to those who cannot afford it. Bono, himself, was diagnosed with glaucoma 20 years ago and expressed his concern that others could be suffering with the disease with no sign of relief.

In July, Bono teamed up with Revo to start their “Buy Vision, Give Sight” Campaign, which donates 10$ (up to a total of 10$ million) for every pair of sunglasses bought. All proceeds of the campaign help provide basic eye care to low income families around the world.

Revo, founded in 1985, is known for its innovative work in polarized lenses. Its polarization was inspired by the NASA technology that is used to protect satellites. Today, they are known for their beautiful, colorful lenses on their sunglasses. Sunglasses’ styles range from sporty and innovative to high fashion and sleek.

This campaign will help an estimated 625 million people around the world. is selling Revo sunglasses to help with the “Buy Vision, Give Sight” Campaign. believes everyone should have the opportunity to see clearly and avoid the painful symptoms that are associated with untreated vision problems.

Ready to shop Revo glasses? Check out the blue lenses that can be seen on Bono in his most recent tour with U2.

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A Timeless Classic: Round Eyewear


John Lennon, Elton John, Janis Joplin, and many more artists over time have rocked the Round Eyewear look. Originally Round eyeglasses and sunglasses were for academics and professionals, but in the 1970s, artists began wearing them in a variety of tints and colors to express their personal style. Today, Round Eyeglasses and Sunglasses are a staple of the festival-style scene. Here are some of our favorite brands that sell Round Eyewear!

Some of our favorite, specialty brands are John Lennon Eyewear and Savile Row Eyewear. John Lennon Eyewear sells round eyeglasses that are inspired by the legend himself. They are available in a variety of tints that mimic the same styles that the former Beatle wore. John Lennon Eyewear features John Lennon’s signature on the case for authenticity. Savile Row is known for making eyewear with 18Kt gold rolled into the frame. Its style can be seen on Daniel Radcliffe in Harry Potter, and Harrison Ford in Indiana Jones. Savile Row has been creating eyewear since the 1890s, and are famous for the beautiful detailing in their eyeglasses.

In the 1970s, Round Eyewear was smaller and more lightweight. Today, well known brands like Ray-Ban and Persol, have created Round, Sunglasses that are bigger, and made of acetate. Prada has even begun selling over-sized, fashion forward sunglasses in different colors.


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Ready to shop Round Eyewear? Check out all these brands and more at!

August is National Eye Exam Month: Who Should Get Eye Exams?


Summer vacation is over. Time to go back to work or school, and time to start visiting doctors. Whether you need a physical for sports or vaccines for the new year, make sure that you add an eye exam to the list of check ups you’ll need to schedule. August is National Eye Exam Month because optometrists know that this is the time of year that people are revamping their style for the new, Fall season. Here are some common questions we get regarding eye exams.

Who should get eye exams? 

Everyone! Everyone should get an eye exam every year! Prescriptions normally need to be reviewed every year, anyway, but even if you don’t need glasses, and you’re over 21, it might be time to get your first eye exam if you have not had one already. For kids, it’s important to get them regular eye exams, especially if they have been getting headaches, or have been avoiding reading in class.

What are symptoms of needing glasses? 

Symptoms like inability to read words from far away, or confusing “o”s and “c”s when reading are the obvious examples, but there are many others. For example, if you’ve been getting headaches or migraines after prolonged eye strain (driving long distances, staring at your computer, etc), you might need glasses. It’s normal to feel sore after straining your eyes for a long period of time, but it is not normal to consistently get migraines. If you are closing one eye or tilting your head to read a menu or a stop sign, you might need glasses. These are natural reactions by your body to adjust for deteriorating eye sight. For kids, symptoms can include a short attention span or acting out in class.

What happens if I don’t get an eye exam? 

Well, it’s just like not visiting any other doctor that you’re supposed to see yearly. Degenerative eye diseases like cataracts and glaucoma can’t be caught or treated early if you never go to your eye doctor. Some of these diseases can even be extremely manageable when diagnosed early on. In general, your eyesight can simply continue to deteriorate at a more rapid pace if you do not go to see your optometrist regularly. For kids, acting out will just continue and grades can slip. Neglecting to get your eyes checked every year is what your optometrists is trying to avoid. Worst case scenario, you go get an eye exam and walk away with a stylish new pair of shades, so go do it!

unnamed (1) wants to remind you to go get your eyes checked! When you’re done, come back and shop some of our amazing designer brands with your new prescription!


Focus Fashion: Meet Shalyn Nelson

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dBpu63LeioSKowl72V3SWPOVkl9QZsM_9Q1ktWNBdgMShop Shalyn’s Ray-Ban round sunglasses here!

Name: Shalyn Nelson

Blog: So Shay

Instagram: @shalynnelson

What inspired you to blog?

I remember it like it was yesterday…:P I was sitting in a sea of blue cubicles at my old office job (5 years ago I think?) surrounded by the constant noise of computer keyboards and the phone ringing non-stop. I needed a creative escape and outlet to help pass the time on my breaks. So, I started reading and was completely amazed at how the whole blog world worked. Being able to express yourself and tell a story through photos was so good for my soul. I had just got married, got my first big girl job, and felt like it would be fun to share our new lives as husband and wife on the web. I never thought anyone would read it, but they did, and I can honestly say blogging was one of the best decisions I ever made.

RJSLAfM9y4grMFmfdAy4TsIkV0riRG1g2nyhZsMuNsMWhy do you love shopping on

I love shopping at Frames Direct because their customer services is top notch and there are so many awesome frames to choose from! Getting name brand sunglasses for less, too? SIGN ME UP! :)

What fashion trends are you loving right now?
I am in love with shift dresses. They are roomy, cute, fun, simple and soooo comfortable. They go with any type of shoe too which allows you to dress it up or dress it down! Hollaaaa!

Why are sunglasses such an important accessory?
I don’t know why exactly, but I have always had the biggest collection of sunglasses. No, really. My husband thinks I’m crazy. But, I LOVE being able to have an assortment of different shades to pair with my outfits. I think sunglasses are important because not only do they protect your eyeballs 😉 but they also are like the cherry on top to that perfect outfit. They can really jazz it up and make a bold or fun statement.

qf8WHkQ19x5DLNoF9R_oV1VQIIyPkfgUEs2iM7fTA_EWhat’s something outside the realm of fashion that inspires you?
I’m a big cornball but I love love, the meaning of marriage, photography, and music.

When and where were you most happiest?
I’m a pretty happy person by nature (my Mom said I was smiling when I came out of her womb!) but I would say I am the happiest when I’m with my husband, friends and/or family gathered around our dinner table in my backyard surrounded by twinkly lights. Loved ones, good food, music, and laughter will always put a smile on my face! :)

What’s Hot in Sunglasses This Season?

Here are five things to look for this season in sunglasses to make sure you pick a pair that is not only fashion forward, but will pull together your summer look.

1. Accent Colors


You can never go wrong with Gucci Sunglasses, and if you are looking for a statement piece, go with a frame that has some awesome accent colors. Accent colors can be the perfect way to express your style without sacrificing functionality.

2. Bold Details


Prada is known for it bold details in eyewear. These extremely popular, Baroque-inspired sunglasses can be seen on celebrities such as Rihanna and Mary Kate Olsen. The temple curves come in a variety of colors, but we love this tortoise patterned, black front combo.

3. Havana and Tortoise Colors


Persol is the first to make blue lenses and havana frames popular, but now, every one is doing it. For some, a straight, black frame is too harsh on the face, and for those with light color eyebrows, it can make it look like you don’t have any! This is why brands are leaning towards beautiful tortoise and havana- colored frames with beautiful blue and brown compliments. They are perfect for those who feel that an all black frame is too much!

4. Classic Shapes


These days its all about hipster, retro fashion. That means that frames that were big in the 30s, 50s, and 60s are making a comeback. Iconic details like the Ray-Ban Aviator, over-sized frames, the Persol Keyhole Bridge, and the Ray-Ban Cat-eye, are definitely experiencing a comeback. Keep this in mind while shopping, and get yourself a timeless classic!

5. Active and Fashionable


Established sports brands are now trying to make more accessible frames. While it may be amazing to keep a pair of Oakley Flak Jacket frames on the side for your long bike rides, you don’t really need them for tubing this weekend. Oakley has come out with more fashion friendly frames like these Oakley FrogSkins which still are made of the Oakley O Matter that makes them shatter resistant, but also look like Wayfarers.

More cool stuff? Check out our sunglasses page for amazing deals and sales on your favorite, name brand eyewear.


Brand Spotlight: Burberry 2015 Eyewear

Cashmere scarves, long, heritage trench coats, and a signature checkered pattern. Burberry has been creating luxury fashion items since 1856. The new eyewear campaign, features sleek, black frames, over-sized lenses, and, of course, the signature, Burberry checkered pattern.


The elegant details of Burberry are what set the brand a part. Beautiful textures in acetate frames elevate the frames to high fashion status.



Burberry is always creating new, innovative fashions while still staying true to old patterns staples, knowing that they will never go out of style.



Shop more beautiful Burberry styles on

New Brand Spotlight: Miu Miu Fall/Winter Eyewear Collection

Miu Miu was created in 1993 by Miuccia Prada who saw an opportunity to create a more fun, feminine, and playful side of Prada. Three years later, Miu Miu showed its first collection at New York Fashion Week. Soon the line would include scarves, bags, and, our favorite, eyewear. The Miu Miu 2015 Fall/Winter Eyewear Collection is now at!


The Miu Miu 2015 Fall/Winter Eyewear Collection features strong textures, pastel colors, and lots of glitter. The most interesting feature is the semi rimless frames with squared-off bottoms and round or cat eye tops.


Miu Miu Sunglasses are spunky, colorful, and not for the faint of heart. Miu Miu Eyeglasses feature traditional and nontraditional textures alongside beautiful, silver and gold detailing in the bridge and temples.

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Check out the Miu Miu Fall/Winter Eyewear Collection at!

Why Do I Need Reading Glasses?

Reading glasses are an inevitability for most people, but that doesn’t mean you have to settle for the $10 pair from the drug store with cheap lenses and little beads hanging off the temples…

It’s going to happen to everyone and you can’t fight it but that doesn’t mean that you have to get a boring pair from the drugstore down the street! Reading glasses (or readers) are a pair of glasses that help with close vision for activities like reading. Today many different, designer brands have been making stylish reading glasses that are cost effective, and for those who are not ready for bifocals.

Who needs reading glasses?

Deteriorating close vision is a symptom of an extremely common condition called Presbyopia. There is no treatment for Presbyopia because it is a natural phenomena that happens to our eyes as we get older. When we reach our forties, the lenses in our eyes start becoming less malleable, and it becomes more difficult for them to easily bend into the correct shape for up close vision. That means that activities like reading and driving can become more difficult. This is when adults in their forties begin to hold up books and menus at arms length to read them!


Why don’t I just get bifocals?

Bifocal lenses are for people who need help with both far and near vision. The line on bifocal lenses can also be difficult to get used to. Bifocals can cost up to double what reading glasses do. Progressive lenses (which are like bifocals, but without an annoying line) can cost even more. If you are looking for a solution for just close vision, reading glasses are your best bet! Reading glasses come in six, generic powers that fit a majority of people (+1.00, +1.50, +1.75, +2.00, +2.25, +2.50, +3.00).

But reading glasses are ugly!

But they don’t have to be! Certain brands such as Private Eyes Readers and Corinne McCormack make beautiful readers that are fashion forward, professional, and not too expensive. If you need sunglasses, well-known sunglasses brands like Costa and Maui Jim make Costa C-Mates and Maui Jim Readers, which still have the style and innovation that is associated with the Costa and Maui Jim names, but at a more affordable cost!
More questions about reading glasses? Check out these awesome reading glasses below and our reading glasses page at!!




Adult Styles in Kid Friendly Sizes: Changes in Kids Eyewear

2015-07-21_11-20-49The eyewear pictured below isn’t for adults, it’s for kids! Today, large eyewear companies like Lilly Pulitzer, Penguin, and Ray-Ban have begun creating kids eyewear. These new eyeglasses and sunglasses are not traditional “kid glasses”, but smaller version of adult bestsellers to ensure that your kids will love them, and more importantly, wear them.

Symptoms from not wearing glasses are headaches, blurry vision, and fatigue. This affects grades in school and confidence levels in extracurricular activities. Its important to pick out a pair of glasses that your kids will love and will want to wear everyday. A pair that is comfortable, durable, and trendy.

bannerMore and more children, preteens, and teens are demanding more “adult” looking frames that remind them of what they see on their parents, and what they see on TV. Traditionally, kids glasses were styled as, well, “kids” glasses. They featured cartoon characters with over the top patterns and colors. But, as more teens and preteens start wearing glasses, demand for more fashion forward options has emerged.

Today, tops brands are simply creating “kid-sized” versions of their most popular, adult glasses. Now, teens and preteens can wear the same frames as their favorite TV stars and musicians (which means they will actually wear their glasses). This school year, make sure you get your child their annual eye exam, and make sure to get them a pair of frames they’ll love!

Here are some awesome, trendy children’s eyewear options you can find on


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Designer Spotlight: Paul Smith By Oliver Peoples


Recently, added the Paul Smith Collection by Oliver Peoples to the long list of amazing designer brands we offer.


Sir Paul Smith  is an English designer who is known for creating timeless, English designs.



Oliver Peoples is known for its superior craftsmanship, high quality materials,and amazing designers.


Paul Smith Eyeglasses are modern, sophisticated, and are available in many different colors to fit your personal style.


Paul Smith Sunglasses feature classic shapes such as Clubmasters and Key-Hole Bridges. These festival friendly frames create a fun and retro look that flatters most face types and would match any style.