Pantone Inspiration: Marsala

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With spring around the corner, we’ve wanted to warm up our wardrobe with a little color. And Pantone’s 2015 color of the year, Marsala is the perfect hue to ignite our love for color this spring. Described as, “a naturally robust and earthy wine red” this Pantone pick is the perfect shade for an accessory like glasses with its impactful warmth. This color could also be used as a neutral, allowing you set your browns and greys aside for a bit. Shop this rich hue here! And if you love the Burberry glasses above—shop them here!

Street Style Sunglasses Trends at LFW

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Photos by: British Vogue

wayfarer round MarcJacobs MarcJacobs cateye MarcJacobs mj toryburch toryburch rayban round wayfarer wayfarer wayfarer wayfarer

NYFW has ended, but the shows are far from over. Currently, London Fashion Week is in full swing, and we’ve been keeping an eye out on the latest street style for you. With new trends like flair jeans and leather fringe skirts—it comes as no surprise that round sunglasses have become the it frame to wear. In fact, these round Ray-Ban frames have already been seen on Sienna Miller. Of course, there is no replacing the Ray-Ban Wayfarer, a frame worn by anyone who wants to instantly add a classic cool element to their ensemble. Also, similar to NYFW, the cat-eye frame is in full force with Havana shades and textured frames. Shop the inspired looks above or check out the latest designer eyewear here!

Glasses at The Oscars

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shop Shuron Kate Spade Prada Cavalli

Photos: Getty Images

There were many big moments at the Oscars last night. From powerful speeches to chic gowns and sharp tuxedos. We watched every single moment (even when it ran long…) And although the Oscars didn’t get as much eyewear attention as The Golden Globes, there was still plenty of standout eyewear. Editor-In-Chief of Lucky Magazine, Eva Chen even tweeted out how much she loved seeing glasses at the award show, “#nerdychic” as she called it.

For instance, Patricia Arquette was wearing beautiful plum glasses with a slight cat-eye when she won Best Actress last night. Best Actor Nominee, Steve Carell may not have took home the Oscar, but he won major style points by wearing the popular trend of clear frames last night. If you’re feeling like it’s time to update your eyewear shop here or shop some similar frames above! You don’t need a red carpet to feel chic!

NEW Michael Kors Collection


Michael Kors Michael Kors Michael Kors Michael Kors Michael Kors Michael Kors

You can’t mention American luxury without thinking of Michael Kors. The award-winning designer has been creating beautiful collections for the runway since 1981. Recently, Michael Kors relaunched his eyewear collection, and we’re thrilled to be carrying this sleek and sophisticated collection on

With Michael Kors, the beauty is in the detailing. Look for refined embellishments like subtle MK logos off the hinges. Color blocking goes one step further with the introduction of mixed materials. Otherwise flat temple arms are given added dimension and angle. Also, many MK sunglasses come with gradient lenses, optimal for viewing the dashboard of the road ahead. These small details bring into view a big picture of smart fashion.

The best part? This latest collection allows you to coordinate your Michael Kors handbag to your new chic sunglasses. They’re perfect for the person who’s ready to feel like the ultimate jetsetter.

Street Style Sunglasses Trends at NYFW

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fashionweekPhotos by Phil Oh for

mirrored lens aviators cateye Vera Wang escada rayban rayban randolph cazal

Just because the weather is freezing in New York City—doesn’t mean the street style has been comprised. NYFW attendees have been working their layering magic amidst the snow and wind. But if there is one accessory that we love to see during this fashionable month, it’s eyewear. So far, we’ve noticed three trends dominating the tents at Lincoln Center: cat-eye frames, square aviators, and reflective lenses.

Each make their own statement. Cat-eye sunglasses in particular have been a huge trend for eyewear and will continue to be into the summer. Men have been seen in a more structured aviator, like the iconic Randolph Engineering sunglasses. Lastly, the trend of mirrored lenses isn’t going anywhere. With spring around the corner, we can only see more colors flash by us. Want to be ahead of the trends? Start shopping here!

Feed The Children Donation

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Since the start of their organization in 1979, Feed The Children has become one of the world’s leading anti-hunger organizations, dedicated to creating a world where no child goes to bed hungry. Accredited by GuideStar Exchange and the BBB Wise Giving Alliance, and given a 4-star rating from Charity hunger, the organization has given over $344 million in food, supplies, medicine and more to over 10 million individuals in the United States and 18 other countries in the fiscal year of 2013.

At, we understand the importance of helping others in need. After looking for a organization to work with, we were happy to find Feed The Children. Recently, we donated hundreds of designer frames with a hope that a brand new pair of eyewear will help enhance the vision and life of another. We encourage you to check out Feed The Children here and take the time to learn about such a impactful organization.

We Won Trustpilot’s High Flyers Award!

We are thrilled to announce that Trustpilot awarded us with their January High Flyers Award! Trustpilot is a review-driven community that connects online consumers with companies, allowing reviewers to make smarter, informed decisions about their purchasing. It feels great to have Trustpilot recognize our commitment to customer service. With over 5,300 reviews on Trustpilot, we have an 8.5 out of 10. And of those 5,300 reviews, over 82% of them are for 4 and 5 star ratings!


Here’s a review from Trustpilot:

“I recently purchased a pair of Ray Bans online through and I couldn’t be more impressed!!!I shopped around at my local stores and they where HALF the price !!This was my first time ordering eyeglasses online so I was a little hesitate. Once I started the process online it was so easy. I was unsure about one or two things but my representative Sarah helped me and she was super friendly and extremely helpful. There website allows you to upload your picture and than place the frames on you to see if you like the look. ( amazing feature to the site) I received my order within 7 days and they were perfect. I didn’t even have to get them sized. I have already referred friends and family and will continue to do so. Thanks again !!! Can’t wait to order another pair!”



We were awarded this honor with a visit from Trustpilot employees and a fun office party full of yummy eats. We are thankful to work with Trustpilot and can’t wait to celebrate more wonderful reviews in the future! Check out Trustpilot here or shop for some eyewear with us here.


Up Close with’s Master Optican


Alan, Master Optician and Packers fan

Did you know that EVERY customer service agent on staff at is an optician? One of the greatest assets and distinctions of our business is the expertise of our opticians. They double check every order and are on hand to answer any question our customers may have. They have over 200 years of combined experience working with patients. The highest level of certification possible for an optician is to become a Master of Ophthalmic Optics. There are only around 300 Master Opticians in the United States, and one of them is our very own Alan. Here’s a look into what brought Alan to and some insights into his day-to-day at the company.

Q: How did your career in optics begin?

A: I’m originally from El Paso, TX and I started part-time in an optical laboratory there in 1975. My brother, who is ten years older than me, was an optometrist. When I was a senior in high school I went to school ½ days and I was his receptionist in the afternoons. And then every summer when I was home from college, I worked in my brother’s office or in the laboratory manufacturing the lenses.

After getting my BA in Biology in 1980, I wanted to stay in the business, so I completed a course at the American College of Optics, in Hollywood, CA.

When I came back to Texas, my brother and I opened a two door operation with doctors and optical in the same building.  We called it El Paso Optical Center, and we were very successful. We opened in April of ‘81 and then we sold it in April of ‘14.

Q: What brought you to

A: My brother wanted to retire and I had always stuck around El Paso so I wanted to try something different. I’ve always liked Austin and I felt this was our opportunity. I interviewed at a few different places. I knew I didn’t want work in a retail store in the mall, and I didn’t want to work mall hours.  When I got offered the job at, I talked to my wife and she said “you know this is way things are going, look at all the stuff that people buy from Amazon.” A lot of people don’t like going in the stores anymore. I’m one of them, I hate going to the mall. So this was a nice change and its different here, different in a good way.master optician

Q: What does it mean to be a Master Optician?

A: Well, first of all you have to be American Board Of Opticianry (ABO) Certified. I had to take a test and had to have been in the business for a certain number of years. I passed the test in 1998, then I took the masters exam and wrote my thesis. So now I’m one of 330 master opticians in the country. I knew my brother would want to retire eventually, so I wanted to get the highest possible credentials to have the flexibility to move on when that time came.

Q: How is helping customers different from working with patients in-person?

A: Its very similar to working with customers in the brick and mortar shop, you just have to be more descriptive on the phone. You’re not as hands-on physically but you are mentally. You’re still showing them the ins and outs of the process and the products.

Not having the patient there in front of you forces you to look extra carefully at their orders. For example, if they’re ordering two pairs of glasses and they’re different sizes, we need to talk to them about it. Sunglasses can be larger, but if the customer ordered two drastically different sized regular pairs of glasses, we have to call and walk them through what size would be best for them. Most of the time we can easily get the correct size from their old glasses.


Some of Alan’s cube decor

You have to be able to put the customer at ease and assure them that you actually know what you’re doing. That’s the biggest thing I’d want all our customers to know. When you call us, we are all opticians. Every person you’re going to talk to to place an order has been in the optical field. The newest one has 2 years experience, the oldest one, well…a LONG time. So many companies get laypeople on the phone and they’re just salesmen, they just process the orders but don’t know anything. That’s what sets apart.  Plus, we are based in America, we are home-grown and not an outsourced call center.

Q: What are some common questions or concerns for customers?

A: They don’t think that they can order over the internet and get glasses that work for them (without seeing us person, seeing the glasses on them, or measuring for the no-line bifocals.) But with the algorithms that have developed, it works perfectly. In fact, when I started here, I had them make me a pair of glasses in a progressive lens (because I wear no-line bifocals.)  I said “don’t measure me, I want you to do it the way you would for a customer online or on the phone.” And that’s what I tell customers to make them feel more comfortable with it. I’m able to explain to them that I went through it.

Q: What do you like best about working at

A: We’re all here to work as a team and to help each other. Everyone is very competent, but if there is something they don’t know, they will put the customer on hold and ask somebody.


Punk rock never dies, neither does that dinosaur cactus.

Even the ones that have been here the longest will ask questions. Plus I like that I can wear jeans and Converse and I don’t have to wear a lab coat. I wore a smock for 34 years. I donated them all to Goodwill.

The camaraderie is my favorite thing about working here. We get the job done, but it’s laid back and we don’t have to work directly with doctors.

Q: Why does a Texan love the Yankees and the Packers?

A: Because we didn’t have anything in El Paso, you know where El Paso is? It’s way out there. I loved Mickey Mantle when I was six years old. I used to pretend I was him in the backyard.

And then with the Packers, I saw their quarterback get hurt in 1964 and I felt sorry for him so I became a Packers fan. When they carried Bart Starr off in a stretcher I felt bad for him and for the team, because they lost their quarterback.

Q: What is your favorite food?

A: Pizza with pepperoni and pineapple

Q: What is your favorite music?

A: The Ramones, I like punk (Dead Kennedys, Sex Pistols.) It was what I loved in college and it’s what I still listen to today. I also love Elvis Costello and New Wave music.

Q: What is your favorite TV show?

A: Criminal Minds or anything baseball


Alan’s magnet collection shows his rock n roll spirit.

Q: What is your idea of happiness?

A: Having my health and family. Spending time with my wife and son anywhere. Collecting baseball cards.

Avoid Sore Eyes with Safe Screen Time

With the preponderance of digital devices in our lives it’s easy to lose track of the hours we spend staring at screens. Whether you are obliged to be in front of a computer for your job duties, or just a TV or video game junkie, the dangers are applicable to you. And that’s not to mention the ubiquitous smartphone, which has now become an appendage on even the youngest members of society.  Considering this, it’s no surprise that Digital Eye Strain is a potential problem for most of us, whether we wear glasses or not. And it’s important to consider the ways in which we can mitigate the cumulative damage done to our eyes from digital devices.

So what exactly is Digital Eye Strain? It’s simply the discomfort many of us feel after two or more hours in front of any type of digital screen. This includes desktops and laptops, smart phones and tablets, e-readers, TVs, and video games. Other bodily symptoms of overexposure include neck, shoulder, and back pain, headache, blurred vision, and dry eyes. The average person blinks about 18 times a minute, but staring at screen causes blink rates to reduce, resulting in dry, itchy or burning eyes and can even cause permanent changes to tear fluid.

The optical industry has begun paying attention to blue light, also called high-energy visible (HEV) light, exposure. This is the category of light emitted from backlit displays. Blue light can reach even deeper into the eye than UV, and may damage the retina with cumulative exposure (which could lead to macular degeneration.)  Digital devices expose the eye to hidden spikes in intensity at wavelengths within the blue part of the spectrum.

blue part of spectrum

Blue light can also impact circadian rhythms by suppressing the release of melatonin (the hormone that controls the day-night cycle in the body.)

This January, The Vision Council released its third annual Digital Eye Strain Report, based on a study involving around 10k participants conducted in October, 2014. Its findings about the amount of time most of us spend on digital devices is a little shocking – 1/3 of adults spend more than half their waking hours staring at a screen.  But many of us have no choice; our livelihoods are dependent on hours in front a computer. So what can be done?

Tips for preventing digital eye strain:

  • Increase the text size and adjust the contrast to make text easier to read
  • Change the background color from white to grey
  • 20-20-20 rule: look away from the screen every 20 minutes for at least 20 seconds at something 20 feet away
  • Remind yourself to blink
  • Dust & wipe down screens to cut down on glare
  • Put your computer screen one arms length from your face (20-28 inches from your eyes)
  • Your screen should be directly in front of your face, slightly below eye level
  • Anti-reflective coatings on the front and back of lenses (more info)
  • Anti-glare protective screens on monitors
  • Adjust the lighting in your workspace using desk lamps or other portable lighting (since fluorescent lighting emits blue light as well)
  • Try blue-light blocking lenses (like these, or any lens with an amber, yellow, or gold tint that has UV coating)

Tips for kids

  1.       Take regular breaks
  2.       Don’t let them hold the screen too close to their eyes
  3.       Correctly set up workstation, with 2 feet flat on the floor.

If you suspect you are suffering from digital eye strain, get an evaluation from your eye care provider.


The Vision Council (2015, January) Hindsight is 20/20/20: Protect Your Eyes from Digital Devices, 2015 Digital Eye Strain Report, Retrieved February, 03, 2015, from


Wiley X in American Sniper

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Wiley X sunglasses are engineered for ultimate eye protection. They are the leading provider of protective sunglasses and ballistic eyewear products for the U.S. Military, outdoor sports participants, and for the safety and shooting enthusiasts. Wiley X sunglasses are also the go-to choice for service members who require sunglasses that can provide both unsurpassed protection and all-day comfort.


Screen Shot 2015-02-04 at 9.57.40 AM

Wiley X WX Saint


Recently, Wiley X Saint sunglasses were seen on Bradley Cooper in the movie American Sniper. The movie is a biographical war drama directed by Clint Eastwood. It is based on the book American Sniper: The Autobiography of the Most Lethal Sniper in U.S. Military History by Chris Kyle, with Scott McEwen and Jim DeFelice. Get this look here.


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Photo courtesy of Warner Bros.

Valentine’s Sunglasses for Her

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Gucci lace Prada Rayban Kate Spade Kate Spade

Love is in the air or at least it will be soon. Valentine’s Day is quickly approaching and what better gift to give than a brand new pair of sunglasses. All orders must be placed by February 6th, so the time to shop is now!

As the style editor, I’ve curated the sweetest frames for our Valentine’s Gift Guide. My personal favorite is the Bernadette sunglasses that were seen on Anna Kendrick in “The Waiting Game” video for Kate Spade. They’re both charming and fun, but if they don’t seem like a good fit, we have tons to choose from (some are pictured above). Check out the Valentine’s Gift Guide here, and feel free to buy a little something for yourself. We won’t tell.

Glasses for Your Personality Type

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Everyone loves a personality test. It gives us the opportunity to be introspective, think about who we are, our hopes, our dreams…our style. Personality traits influence fashion preferences – what you feel comfortable in, and what suits you. And although there are a lot of variables that go into choosing the right pair of glasses – face shape, bone structure, prescription – here at we thought it would be fun to pair our top 16 brands with their complementary personality type.

One of the most thorough and pervasive personality tests is based on the Myers-Briggs Type Indicator, inspired by the archetypes of Carl Jung. If you already know which of the sixteen personality types you are, skip on to the eyewear recommendations below. If you don’t, simply Google “Myers-Briggs free personality test” and take one that appeals to you, there are tons available on the web.

Now that you know who you are, it’s time to find out how that translates into what you should wear:

If you’re an ISFJ (Nurturer)

You should wear: Tory Burch

You’re a dedicated friend and employee, and protective of those you love. Since you embody warmth and empathy while also valuing time honored, classic taste, Tory Burch’s preppy-boho fusion is perfect for you.


Tory Burch TY2030


If you’re an ISFP (Artist)
You should wear: Prada

You’re charming and creative with a highly developed aesthetic sense. Like Miuccia Prada, when she inherited the fashion house in 1978, you want to create something original. Prada frames will give your look a touch of the quirky and avant-garde, befitting a true artist.


Prada PR 28PS


If you’re an ESTJ (Guardian)

You should wear: Kenneth Cole

As a hardworking person with unsurpassed management and organizational skills, you will appreciate Kenneth Cole. He has never let anything stop him from achieving his dreams. Kenneth went from selling shoes out of a trailer on the streets of New York to building a global brand. His designs echo this adaptability and versatility, giving you style that translates whether you’re organizing soup kitchen volunteers or running a political campaign.


Kenneth Cole KC0199


If you’re an ESTP (Doer)
You should wear: Ray-Bans

You like to live on the edge – just like the fighter pilots that originally inspired the very first Aviator style sunglasses in 1937. Smart, energetic, and looking for quick results, you’re a rebel like James Dean in his Wayfarers. With a storied history, and the most popular brand of sunglasses of all-time, Ray-Bans are the choice for a doer on the move.


Ray-Ban RB8041


If you’re an ESFJ (Caregiver)

You should wear: Kate Spade

You’re popular, energetic, and live to be of service to others. People are already attracted to your upbeat, caring energy. Reinforce that message with colorful, yet sophisticated Kate Spade eyewear. It’s as much fun as you can have while still being the responsible one.


Kate Spade LYSSA


If you’re an ESFP (Performer)
You should wear: Versace

You’re spontaneous, energetic and love to be the center of attention – what brand other than Versace can really help you show off? An Italian luxury brand known for their glamour and sex appeal, Versace frames are never boring, just like you.


Versace VE4237B


If you’re an ISTP (Crafter)
You should wear: Oakley

You’re a master of tools, instruments and machines, and you’re prone to some bold risk-taking behaviors. With their dedication to cutting edge, experimental technology, and with roots in motocross, Oakley is the obvious choice for you.


Oakley Carbon Plate


If you’re an INFJ (Protector)
You should wear: Gucci

You’re a powerful person, but don’t have to raise your voice to be heard. Your brand is Gucci. Like you, they are enigmatic and individualistic. There’s no one else quite like you, and no brand quite like Gucci – which is why their products spark endless knock-offs. But stocks the genuine article, for all you unique snowflakes.


Gucci GG4246/S


If you’re an ISTJ (Examiner)

You should wear Burberry

You’re a no-nonsense person who always fulfills their duties. Your practical, reliable nature means that you value tradition. There is no brand that exemplifies traditional values like Burberry. Established in 1865 in England, originally specializing in outdoor attire, they invented that staple we know as the trench coat. In the 21st century Burberry is a full service luxury fashion house, known for their trademark tartan.


Burberry BE2161Q


If you’re an INFP (Idealist)

You should wear: Maui Jim

You have a poetic soul, and your gentle nature senses the possibilities all around us. Possibilities like when a small sunglasses company can grow from a tiny operation on the beach in Hawaii to a top-selling brand. If you feel sometimes the modern world moves too fast for you, embrace the Aloha spirit and kick back in your Maui Jim shades. You can save the world tomorrow.


Maui Jim Sand Island-253


If you’re an ENFP (Inspirer)
You should wear: Persol

You are magnetic, enthusiastic and able to do anything you set your mind to. Your brand is Persol, one of the worlds most respected and sought-after eyewear brands. Like you, they are creative and innovative. Over the years (since 1917) Persol’s handcrafted glasses have come to embody the intersection between fashion, design, and technology.


Persol PO9714VM


If you’re an INTJ (Scientist)
You should wear: Costa

You’re imaginative and strategic, turning theories into action. So were the founders of Costa sunglasses, who needed a better polarized lens for fishing, and decided to invent their own. Your high standards will be met by their premium lenses, specialized for any environment, to eliminate glare and allow the precise correct amount of light in.


Costa Cocos


If you’re an ENFJ (Giver)
You should wear: Polo

Like one of the most iconic all-American brands, Polo, you are a born leader. You inspire others with your charismatic and alluring personality. Ralph Lauren and his brand, Polo, have been turning trends into timeless classics since 1971. Someone with your ability to be influential has the power do the same; can we suggest starting with your eyewear?


Polo PH2047


If you’re an ENTP (Visionary)
You should wear: Serengeti

You’re smart and curious and love an intellectual challenge. Serengeti is the perfect brand for people like you, interested in going deeper than the surface. The line is elegant and fashion-forward, but the true star of Serengeti eyewear is the lens technology. They are designed for exceptional clarity with drivers and pilots in mind.


Serengeti Aerial


If you’re an INTP (Thinker)

You should wear: TAG Heuer

You’ve heard about the precision of Swiss watches. Well, what better eyewear brand for a logical, inventor-type like you, than Tag Heuer? The Swiss manufacturing company, established in 1860, applies the same painstaking attention to detail necessary for watch-making to every pair of frames.


TAG Heuer Spring Rubber 0341


If you’re an ENTJ (Executive)

You should wear: Emporio Armani

Like Giorgio Armani himself, you are a bold leader and an imaginative problem-solver. Known for clean lines and contemporary design, Emporio Armani’s eyewear line is perfect for the boardroom or the high powered business lunch.


Armani EA3019


Quick FSA/HSA Facts

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We thought we’d share some FSA/HSA facts with you. With new FSA funds available, it’s the perfect time to start shopping for a stylish new pair of prescription eyewear for 2015! We understand this topic can be a bit confusing, so please don’t hesitate to call 800-248-9427 to speak with one of our expert opticians! We’ve also provided answers to some of the most commonly asked FSA/HSA questions here.

FSA Facts:

  • All of your FSA funds for the entire year are available January 1st.
  • FSA funds usually expire at the end of each calendar year.
  • You may be able to carry $500 of unused FSA funds from the previous year depending on your employer.

HSA Facts:

  • HSA funds are accrued throughout the calendar year.
  • HSA dollars never expire and will remain in your account until they are used.
  • lf you don’t use your HSA funds in a given year, the unspent money will roll over into your account for next year.

HSA/FSA Facts:

  • FSA/HSA funds can be used to purchase prescription eyewear and/or frames.
  • FSA/HSA funds can be used whether you have vision insurance or not.