Holiday Catalog: Tag Heuer Eyewear


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It’s time to put your style into drive with Tag Heuer. Not only do they offer modern designs, each pair of glasses embodies a powerful combination of integrated design, superior materials, and ergonomic engineering. Tag Heuer is a brand that consistently delivers eyewear that remains unrivaled in performance and patented innovation.

Tag Heuer sunglasses feature stylish, contemporary design that blend performance and protection. Meanwhile, Tag Heuer eyeglasses are tested for many resistances, like hair products, oil, sweat, impact and more. In fact, each frame undergoes 20 tests before passing inspection. The brand known for advanced design, materials and ergonomics, has received many design awards and is considered by many to be the ultimate sports luxury brand in the world. Shop more Tag Heuer eyewear here!

Gifts Under $200 For Him And Her


Holbrook Clubmaster Randolph Dolce Kate Spade Tory

Still looking for the perfect gift for someone this holiday season? Well, we’re keeping the spirit of gifting going by providing you with more ideas for him and her. All under $200.

Women have been loving metallic touches on sunglasses, and it doesn’t seem like this shiny trend is going to grow dull. The Dolce & Gabbana sunglasses (above) with gold flecks is the perfect gift for any woman who loves to stand out. Men have been drawn to sunglasses with clean, classic lines. For instance, Randolph Engineering aviators have been a popular item among male shoppers. These frames have been seen on Jon Hamm as Donald Draper on Mad Men, so you know they’re timeless. Need more ideas? Don’t forget to check out our holiday gift guide for him and her.

Holiday Catalog: O’Neill Eyewear



Oneil Oneil Oneil Oneil Oneil Oneil Oneil

You don’t have to live near the beach to enjoy O’Neill eyewear. What once was a surfing brand has expanded into a leading lifestyle brand that captures the spirit of the surfer. O’Neill carries everything a snow or water enthusiast could want.

Frames like the Cali eyeglasses (above) capture the hues of the beachside wilderness with tropical violets, seafoam blues and driftwood browns. The metal construction as seen on the Webber (above) is a handcrafted acetate frame with high gloss or smooth matte finishes. Check out more O’Neill eyeglasses/sunglasses or peruse the rest of the Holiday Catalog here!

Inspiration: Holiday Gifts For Him

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Rayban Persol Persol wayfarer aviator aviator Rayban Rayban

Photo Source: Goran Cizmesija for Street Style Seconds

It’s the time of the year to think of the special men in our lives. From dad to brother to significant others, we always try to gift them with something they are sure to love all year long. That’s why sunglasses are always on top of the shopping list. Our style editor collected the top four frames that men tend to gravitate towards buying. Each frame is a classic.

Take for instance, the Ray-Ban Wayfarer and Aviator, they are both timeless and wearable sunglasses. And for the men who truly appreciate handcrafted workmanship, Persol frames are the quintessential mans-man sunglasses, worn by actor Steve McQueen himself. So whether you’re buying for the ones you love or getting yourself something special this holiday season, you can find just what you’re looking for here. And don’t worry, we didn’t forget the ladies. Check out this post for style inspiration for her!

Inspiration: Holiday Gifts For Her

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Prada Prada Aviator Aviator Wayfarer Wayfarer Clubmaster Clubmaster

In lieu of the upcoming holiday, we thought we’d share the latest “It” frames with you. And because ladies go first, we collected sunglasses that have been worn by some of the most fashionable and famous women today. Ray-Ban, of course, lead the stylish pack. The Wayfarer, Clubmaster, and Aviator were all seen on magazine editors and major fashion bloggers this year.

Another notable “It” frame would be the Prada Cinema sunglasses. Worn by celebrities like Beyonce and fashion blogger, Blair Eadie, this style exploded in popularity. The retro/modern style of the frame made them an instant classic.

Any of these sunglasses would make the perfect gift for her (or yourself!) this holiday season. If you’d like to see a bit more inspiration, check out this holiday gift guide or talk to one of our opticians. They’re always happy to help guide you!

Holiday Catalog: Oakley Eyewear



Oakley Oakley

If you’re looking for frames with streamlined and innovative design, Oakley’s CrossLink Pitch and Junket frame will deliver. The CrossLink Pitch is a popular frame among men with their lightweight, durable O Matter® material and interchangeable temples. They are both sleek and versatile. The Junket is a favorite among women with a light acetate frame in a variety of colors. If you’d like to read the entire catalog click here or shop Oakley eyewear here!

The Holiday Catalog Has Arrived

Our Holiday Catalog has officially arrived! To celebrate, we’ll be sharing the hottest styles from inside the catalog pages, so you can take a closer look at popular brands like Oakley, Under Armour, Maui Jim and more.

The cover photo features the Oakley CrossLink and Short Cut eyeglasses. Both pairs have become customer staples with their streamlined yet sporty look. If you want to read and shop the entire catalog now, click here!

The Innovation Of Oakley Eyewear

In 1975, a man named Jim Jannard started Oakley with $300. His quest was driven by pushing the limits of industry standards and creating products that work better. He first developed a motorcycle handgrip in his garage lab and quickly pros noticed the new design and its material that increased grip with sweat. Today, Oakley creates products for action and traditional sports, as well as lifestyle with a unique point of view. What began in a garage lab has grown to three decades of innovation for consumers, including 1000+ athletes who depend on their products in competitions. The fresh technologies continue to grow and change, constantly enhancing athletic performance.

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The technology innovation is not only the ethos behind the brand, but it’s their continual passion that leads their mission to disrupt and drive the desire to innovate and solve problems in ways that have people have never seen before. How do they do this? With technology injected into products. For instance, Oakley lenses are designed for men and women to perform better than any other lens on the market. The patented technologies like High Definition Optics (HDO) give buyers a sharp and more accurate vision. It eliminates distortion that tends to appear in high wrapped sunglasses. Oakley True Digital (OTD) offer prescription sun lenses clear, crisp vision. Designed to give users a wide peripheral view. Oakley also offers progressive prescription sun lenses that optimize for a variety of sports like: fishing, golf, and cycling. And HDPolarization is the best polarized lens because the technology elimiantes the need for glues and films to distort your vision. It’s the clearest Polarized lens you can find.

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But Oakley also goes beyond clear vision. They go to great lengths to ensure that they customer’s eyes will be protected behind their sunglasses. Lenses are tested under extreme circumstances with a lens material and frame geometry that provides protection against high velocity or mass impact. If a mountain biker was riding down a single track and branch hit his face–the lenses would help protect his eyes. Oakley’s secret to such high impact protection is Plutonite, a optically pure lens that is incredibly durableScreen Shot 2014-10-29 at 5.09.22 PM

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And of course, Oakley cares about comfort. Their Three-Point Fit ensure each frame is comfortable with our without activity. A pair of frames that slide off your nose can be distracting, so Three-Point Fit was designed to ensure that each frame makes contact only at the bridge of the nose and behind the temples to eliminate the discomfort.

Oakley’s innovation is boundless. With so many lenses and materials there is something from everyone. Take a closer look into the lenses here and shop all Oakley styles here.

Vera Bradley Instagram Giveaway!

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We are thrilled you want to participate in our #FDxVeraB Regram and Follow Instagram Contest. To make sure you have all the information you need, we provided you with the official rules below. We can’t wait to see your regramming and following in action! One lucky person will win a pair of Vera Bradley Venetian Paisley Sunglasses.

1) Sponsor and Entry Dates: The Frames Direct Regram Contest is sponsored by Frames of America, Inc., The contest begins at 11am Central Time on October 31, 2014 and ends at midnight Central Time on October 31st, 2014 (the “Entry Period”).

3) How to Enter: If you are an Eligible Participant, you will be automatically entered into the Sweepstakes upon following @framesdirect on Instagram and regramming the #FDxVeraB photo, during the Entry Period.

4) Eligibility: The contest is open only to legal residents of the fifty (50) United States and the District of Columbia (excluding Puerto Rico and all other U.S. territories) who are eighteen (18) years of age or older as of the start date of the Sweepstakes (“Eligible Participants”).

5) Winner Determination: On October 31st, 2014 one winner will be selected in a random drawing from among all eligible entries received.

6) Prizes: A pair of Vera Bradley Venetian Paisley Sunglasses. All federal, state, local, and other taxes on prizes are the sole responsibility of the applicable winner. Any costs associated with prize acceptance and use not specified herein as being provided by Sponsor, are the winner’s sole responsibility.

Don’t forget to head over to our Instagram page to win!

Eyewear For The Big Game

Sports Eyewear

REVO RayBan Oakley RayBan RayBan Oneill Nike Carbon Plate Frame

The sport season has officially kicked off, and we’re here to share with you the best eyewear for the big game. Don’t miss out on the winning play because the sun is in your eyes. Make sure you pick a frame with a polarized lens and UV protection. And if the sun isn’t an issue, try a sleek and sporty style like the Oakley Carbon Plate. We also have many other sporty options for you to check out here. Go team!


Order Prescription Lenses In 3 Simple Steps

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Ordering a pair of prescription lenses online can seem like a daunting task. But we’re here to assure you that the process is really simple. Our expert opticians understand the importance of accuracy and quality in prescription lenses. From single vision to progressive lenses, we have you covered. The best part? It only takes three simple steps.

1.) Select your lens type. This could be single vision, bifocal or progressives.

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2.) Choose your desired lens thickness and material, depending on your prescription and lifestyle.

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3.) Add enhancement options like Transitions® and Anti-Reflective coating.

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That’s it!

Our opticians will call you to verify your prescriptions before the lab starts working on your order. Don’t understand your prescription or it isn’t available, not to worry. You can send us the prescription or request that we contact your doctor/optician. We’re happy to help! Click here to learn more about our 30-Day Lens Guarantee, and 12-Month Warranty. Find your new pair of glasses and shop with confidence!