Latest from Carrera, Hilfiger, and McQueen + NEW Brand: Carlos Santana

At FramesDirect.com we’re constantly updating our site with the latest eyewear styles to keep the selection fresh and exciting. And it’s not all about Ray-Ban and Oakley. Check out a few new frames from some slightly more under-the-radar designers. Carrera has a cult following and McQueen is known for goth inspired luxury. And if you’re not curious about the most recent Tommy Hilfiger sunglasses, maybe you would like the newest brand on our site, Carlos Santata. Oye como va!

Carrera sunglasses

These teardrop shaped Carrera shades are aviator-inspired, but with a twist. Known for their super sporty 70s influenced designs, Carrera brings us promptly up to 2017 with this fashion-forward look. Gold detailing keeps things classy and adjustable nose pads will guarantee an no-slip fit. Try them in tortoise for a softer look.

alexander mcQueen glasses

Alexander McQueen eyeglasses are known for being on the cutting edge of trends. With this pair, you get not only a bold and modern look, but well thought-out construction that will ensure the frames sit comfortably. With an eye size of 50 these are perfect for smaller faces and people with strong prescriptions

ommy Hilfiger sunglasses

Round lenses are everywhere these days, and so are throwback double bridges. This pair of Tommy Hilfiger sunglasses brings two trends together with major impact. Reflective lenses will keep your identity under wraps. All anyone will know is how cool that mystery man (or woman) is behind the shades. Check out the lovely rose gold version as well.

Carlos Santana eyeglasses

This pair of creamy, turquoise frames are sure to garner many compliments. From the new brand on the block, Carlos Santana, who brings the same style savvy he’s known for with his shoe line to eyewear. The square shape is modern yet flattering and the silver detailing at the temple will bring some light to your face.

Smith sunglasses

And finally, Smith Optics carries out their tradition of crafting durable, stylish eyewear for active lifestyles with this amazing pair of shield sunglasses – in sparkling gold. Yes these are great for the slopes, but we think you could make these work as a fashion statement on the pavement as well.

golden globes 2017

Golden Globes 2017 Eyewear Edition: Glasses of the Stars

The stars came out in droves for the 2017 Golden Globes awards ceremony last night. All eyes were on the red carpet, checking which celebrities brought their A-game. While La La Land was the clear winner, the film Moonlight and the television show Atlanta were on everyone’s lips as they collected the accolades. The audience was also filled with excitement when Brad Pitt took the stage to present.

But the big moment of the night went to Meryl Streep, the recipient of this year’s Cecil B. DeMille Award. Streep is regarded as one of the finest actresses in the film industry. She used her platform of recognition last night to address political concerns and issue a call-to-action for artists and journalists. Always the epitome of class, Streep looked regal in a black gown with bejeweled applique and, of course, a pair of glasses.

Lulu Guinness L750 Eyeglasses

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If you’re in the market for a coppery, semi-rimless, cat-eye frame like Meryl’s we’ve come up with a few options that fit the bill. The Lulu Guinness L750 eyeglasses are comparable. And this Vera Wang pair (Caitlin) are also similar. But you can take this look to the next level, with Lafont Indigo frames, a true style statement.

Billy Bob Thorton accepted the trophy for Best Performance by an Actor in a Television Series (Drama) for his performance in the Amazon Original Series Goliath wearing sunglasses that look a lot like the Ray-Ban Clubround.

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And Steve Carell, along with Kristen Wiig, introduced the films nominated for best animated feature film. While handing out the award to Zootopia, Carell wore some interesting two-tone acetate frames that gave his look a retro twist. You too can be quirky-cool like Steve in these Shuron Sidewinder eyeglasses. Choose the “Black Fade” option or the popular “Crystal” clear version to take part in this throwback trend.

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Prada, Michael Kors, Persol, and Tory Burch Caught on Film

Here at FramesDirect.com we sell the highest quality designer glasses from the most fashionably aspirational brands.  Four of our favorite brands got the Hollywood treatment when we created some imaginative video vignettes. These original narratives speak to the unique brand stories of Tory Burch, Persol, Michael Kors, and Prada eyeglasses and sunglasses.

First up, a ton of Tory Burch sunglasses go on vacation to the Hamptons. We find our Tory Burch fanatic trying to pack her suitcase for the weekend (wearing a gorgeous Tory Burch shift dress), but there’s not quite enough room for every style that she wants to squeeze in. Do you think she will sacrifice her books and bottle of wine for a wardrobe of sunnies? Watch the video to find out!

If you’re not already familiar with the Persol brand of eyewear, this is a beautiful introduction. These hand crafted, Italian frames are perfect for the man who is passionate, creative, and discerning – just like the artist in the video. Watch as he gets inspired to create a colorful mural while wearing 3 different sophisticated spectacles.

Michael Kors is a beloved American sportswear brand whose designer has also become a famous personality due to guest appearances on Project Runway. Much like the contestants on that show, in our video a fashion designer is experiencing a creative block. That is, until some Michael Kors sunglasses become the pièce de résistance of her design.

Finally, we have Prada – the final word in chic eyewear. A brainy yet fashion-forward pair of scientists are working in the lab when the equations on the wipe board create a surprising pattern. Can a love of fashion lead to chemistry? Anything is possible.

We had a great time on set creating these videos. Thanks to the team at Sparksight, here in Austin, TX, who turn fashion dreams into reality.

 

Photochromic lenses

Have you ever wondered how Transitions® lenses work? The magical mash-up of sunglasses and eyeglasses, when you see them change color, you feel like – the future is now. Transitions® are an example of photochromic lenses.

Some other names for photochromic lenses are Light Adaptive, Variable Tint, Photochromatic, but many people call just them by the popular name brand Transitions®; you could say they’re the the “Kleenex” of photochromic lenses.

If we start with the etymology of the word, photochromic comes from two Greek words; photo meaning light and chroma meaning color.

Photochromic lenses change color when exposed to light.

You can get clear photochromic eyeglasses that change all the way to dark sunglasses, or photochromic sunglasses which are just for outdoor wear (and do not get completely clear.)

So how do Transitions® lenses work? When exposed to light, the photochromic molecules in the lenses begin to change structure, like in the illustration below. This new arrangement allows the molecules to absorb more light which causes the lenses to darken. Most photochromic lenses to UV light; that’s why they change when you’re in the sun yet remain clear indoors.

how do photochromic lenses work

Temperature also has effect on the reaction time of the molecules in photochromic lenses. On a cold day, your lenses will react more slowly than on a warm day.

In this video, one of FramesDirect.com’s expert opticians, Travis, explains further:

 

Transitions® lenses continuously adapt to changing light conditions and block 100% percent of harmful UVA and UVB rays. Having your lenses give you the exact amount of protection you need to see clearly, means your eyes are doing less work. And there’s the added benefit of only having one pair of glasses for indoors and out!

Learn more about Transitions lenses

high index lenses

#FDAnswers: I have a strong prescription. What lenses do I need?

Full disclosure, this post is personal. I have terrible vision. I started wearing glasses when I was about 8 years old. By the time I was 11, I was begging my Mom for contact lenses. This was in the 80’s when high school girls and secretaries in movies would take their glasses off and suddenly be transformed from invisible to gorgeous. Glasses were not pretty – that’s the message I received loud and clear. Thus began a lifelong struggle with glasses, I would only wear them at home, if at all, never in public, and half the time I fell asleep with my contact lenses on. Even as the decades passed and glasses became the fashion accessory du jour, I couldn’t enjoy them. Why? Because my vision is so bad my lenses looked like the proverbial coke bottles, and turned my eyes into blinking little beads.

So that brings us to today. My prescription is -8 in my right eye and -11 in my left. I can’t see ANYTHING without glasses or contacts, but I have found a way to wear my glasses without feeling completely self conscious – three words: High Index Lenses. If your prescription is crazy high like mine, you should get the thinnest possible lens, which is the High Index 1.74. Anything +/- 6 you definitively need them. Another trick I’ve learned is to ask for no edge polish. When your lenses are VERY thick, polished edges call even more attention to them.

Here’s one of our expert opticians, Amanda, talking about the benefits of High Index 1.74 lenses.

 

If your prescription is between +/- 2 and 6, you could get the High Index 1.67 lenses. The 1.74 are the thinnest, but they aren’t available with tinting or progressives, so you may need the 1.67 if you’re looking for those add-ons. The other varieties of lenses – plastic and polycarbonate – aren’t great if you have a prescription that’s +/- 3. High Index lenses are a bit more expensive but well worth avoiding the coke bottle look!

All our high index lenses come with scratch resistant and UV coatings for no additional cost. You can learn more about all the lens types we offer at FramesDirect.com here.

Also see How Do Glasses Work?

wood glasses superdry depp

Wood Glasses & Wooden Sunglasses; Tapping into Nature’s Textures

Wooden sunglasses and glasses frames accents can no longer be considered a trend when they stick around this long (get it?) And like a tree that takes a lifetime time to grow to full height, these natural beauties are made to last. Taking advantage of the textures and colors wrought by Mother Nature herself, there is no better way to marry the sleek and fashionable with the earthy and organic.

Non-prescription glasses, fake glasses, clear glasses…Just for FUN glasses.

Don’t be embarrassed, a lot of people do it – it’s totally normal. Well, totally normal for people like us who are obsessed with fashion, accessories, and eyewear. Of course, we can all wear sunnies regardless of whether our vision is 20/20, and sunglasses are always fun. BUT – the transformative quality of optical glasses (they can make you look smarter, more sophisticated, more serious, – or more serious about looking cute) is on another level.

New Brand Spotlight: Miu Miu Fall/Winter Eyewear Collection

Miu Miu was created in 1993 by Miuccia Prada who saw an opportunity to create a more fun, feminine, and playful side of Prada. Three years later, Miu Miu showed its first collection at New York Fashion Week. Soon the line would include scarves, bags, and, our favorite, eyewear. The Miu Miu 2015 Fall/Winter Eyewear Collection is now at FramesDirect.com!

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The Miu Miu 2015 Fall/Winter Eyewear Collection features strong textures, pastel colors, and lots of glitter. The most interesting feature is the semi rimless frames with squared-off bottoms and round or cat eye tops.

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Miu Miu Sunglasses are spunky, colorful, and not for the faint of heart. Miu Miu Eyeglasses feature traditional and nontraditional textures alongside beautiful, silver and gold detailing in the bridge and temples.

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Check out the Miu Miu Fall/Winter Eyewear Collection at Framesdirect.com!