Lafont Kids eyeglasses added

Younger Optics Offers Drivewear Owners Manual

Drivewear lensesCustomers who purchase Drivewear lenses will now automatically receive an informative owner’s manual with their eyewear. The owner’s manual is designed to both thank the customer for their purchase and to help them better understand the benefits and features of these innovative lenses. The manual further explains the main benefits of Drivewear lenses in a consumer-friendly language. Included with the owner’s manual will be a registration card, which patients can send in to receive a free gift from Younger Optics, and to be entered into drawings to win a 52″ LCD TV or an Apple 30GB iPod. The owner’s manual and registration card are neatly put together in one convenient packet that is designed to easily fit into virtually any eyeglass case.

Drivewear lenses are one of the lens options that can be chosen when ordering eyeglass frames online at and will appear in the order selection process.

Also see: DriveWear – Lenses that Transition for Driving, Ray-Ban.

Some content courtesy 20/20 magazine

Prescription Sunglasses Section Launched

Protective Sports Eyewear

The sports protective eyewear industry has grown in strides in the past years. Most protective sports sunglasses or goggles, while designed to protect and serve the specified sport, are also now designed for fashion and the ability to insert prescriptions into the lens. The top selling brands globally would be Oakley, Wiley X, Bolle, Sable Water Optics, Costa Del Mar and Maui Jim. There are other brands, but these are the best-selling globally.

Oakley is, by far, very technologically advanced. Just when you think that they have created a frame for every scenario, they amaze you with new advancements. Oakley is known for its High Definition Optics (HDO)and their lens impact protection and resistance. They take great pride in testing their lens and creating what has been known to be some of the world’s best quality. They are known to conduct tests that include the of dropping a 1 pound weight or metal spike onto the lens from a distance of 4 feet, as well as shooting a projectile at 105 miles/hour to guarantee the impact protection and resistance of the lens.

Oakley has partnered with Lance Armstrong to promote the Oakley brand and has also made quite the impression on many other well-known athletes. Oakley frames are perfect for golfing, especially the G30 lens, which increase lens contrast to pull out the whiteness, making it easier to see the golf ball and where it goes. As for race car driving and motor sports, Oakley offers polarized lens that block the reflection of the sun and a high contrast lens, such as the VR28 and persimmon lens for cloudy days. Oakley’s polarized lens reflect the surface glare off of the snow and water, which is perfect for snow boarding, skiing, surfing and wakeboarding.

If the customer is interested in eyewear for mountain biking or off-roading, then look no further, because the G40, persimmon, and lightly tinted lenses are offered to increase the contrast of road and outdoor conditions. Oakley has a specific customization that is offered so that customers can choose what frame color, lens color, lens technology, and emblem design they wish to have for certain frames.

Many Oakley sunglasses are now offered to have a prescription inserted directly into the lens, which again only enhances the usability and functionality of the frames. Prices for Oakley sunglasses can range in price from $90- $295, depending on what lens technology you choose. Of course, if you wish to have a prescription inserted into your sunglasses, the price may increase as well. Oakley goggles can range in price from $44- $105.

Wiley X AirRage protective sunglasses Wiley X frames can be for tactical use and are provided to our military for their safety. These tactical frames are built around the continuous feedback from the U.S. military and are constantly being upgraded and tested to be the best they can possibly be. They are bullet-tested and are ballistic. ANSI safety approval is based upon shooting a projectile into the lens at 120 feet/second to guarantee protection and resistance, whereas these ballistic and military safety approved frames are based upon shooting a projectile into the lens at 640 feet/second. Now that is what you call safety! The eyes of our service men and women are well protected if the are wearing Wiley X!

These tactical frames are also available to have a prescription inserted and are an average price of $100, not including a prescription.

Motorcycling is the other sport that is very commonly associated with Wiley X due to their Climate Control Series, which is equipped with a removable foam gasket that acts as a protective sealant around the eyes that blocks out the wind, dust and debris and keeps your eyes from welling up with tears as you ride. These motorcycling frames range in price from $80-$135. This price range is dependent upon whether or not you choose to get the transitional lenses, which changes with the outdoor light conditions.
Bolle Vigilante sunglasses
offers a selection of lenses for a variety of sports. If the consumer is looking for frames for the golf course, then Bolle has two lenses to offer. First there is the Eaglevision 2 lens, which is a cinnamon-colored lens, ideal for low light conditions and shows breaks in the green. The second is the Eaglevision 2 Dark, which is a darker lens, ideal for brighter days on the golf course and also shows breaks in the green.

For tennis, Bolle offers a Competivision lens, designed to mute out all colors except yellow, allowing you to have the upper-hand over your opponent.

Snowboarding and skiing are other major sports that have sport specific lens designed for them, called the Bolle 100 lens, which are a dark amber lens ideal for climbing to high altitudes and extremely bright light.

Lastly, Bolle promotes its use for the sport of Volleyball, with its extremely productive polarized lenses, endorsed by Olympic medalists Misty May-Treanor and Kerri Walsh (See Kerri in our Bolle Sunglasses video). Bolle frames can also be made to fit your prescription. Bolle sunglasses and Bolle goggles range in price from approximately $75-$100.

Sable Water Optics 101MT gogglesSable Water Optics are specifically designed for swimming and diving. How many swimming goggles can be made with a prescription inserted? Well, Sable has created this phenomenon and are endorsed my Olympic medalist, Gary Hall, Sr. They are made for the young and old and fit so snug that they eliminate the leakage of water into the eyes. They are known to protect your eyes from irritants and allergic reactions from water disinfectants, waterborne infections, and reduces pain caused by pressure changes. They were recently featured in the New York Times as the overall winner of outstanding swim goggles. They range in price between $46.50-$100(including prescription).

Costa Del Mar Reef Raider (RXable) sunglassesCosta Del Mar, where they “Encourage you to get out on the water and see what’s out there” are specifically designed for water and outdoor sports. They were voted “Best in Show” at ICAST and are known for their 100% polarization, UVA and UVB protection. Each lens comes in either a Wave 400 or Wave 580 lens material, which is a premium lens that screens out yellow light, the hardest light for the eyes to process and reduces glare. These 580 lens also allow fisherman to see 3-4 feet further into the water and the clarity is unsurpassed. What is especially impressive is that the lenses are also made to repel water and the frame itself fits so perfect that you forget you have them on.

Costa Del Mar frames also offer the ability to have a prescription inserted directly into the lens. The prices for these frames, not including a prescription ranges from $119-$269, depending upon the frame material, lens material and spring hinge options you choose.

Maui Jim sunglasses are ideal for surfing, tennis, golf and fishing because of their patented polarization technology. They offer the natural grey, rose and HCL bronze lens in superthin glass, Maui Evolution and polycarbonate lens material. Each lens material only allows anywhere from 8%-16% light transmission in, dependent upon the material you choose.

Again, their polarization is specific to these sports because it blocks the glare of the sunlight. Maui Jim frames can also have a prescription inserted directly into the lens. These frames range in price from $149-$349, dependent upon the frame and lens material and the price may increase further if you choose to have your prescription inserted.

Tag Heuer Zenith 5101 sunglassesTAG Heuer sunglasses draw from its active commitment in the world of sports to create the most accurate sports glasses of the market: High Tech materials, integrated design, outstanding ergonomics, and comfort in any situation. F1 World Champion, Kimi Raikkonen, is known to sport this eyewear and promote the brand amongst the racing world. Since 2002, TAG Heuer “Avant-Garde Eyewear” has been awarded many times in the world, namely with four Golden SILMO and one Red Dot Design awards. These sunglasses range in price from $193-$290.25.

Rec Specs Fusion sports eyewearRec Specs goggles are perfectly made for sports such as basketball and racquet sports because they protect the eyes and have head straps available to secure the frame to the head. These are also available with our without a prescription inserted and range in price from $80-$120(not including prescription).

If consumers are interested in larger size sunglasses to fit head shapes and sizes that normal size sunglasses would not, specifically used for ultimate fighting (UFC), Fatheadz sunglasses are ideal. These sunglasses block 99.9% of polarized light and absorb 100% of all UV sunlight, as well as increase visual acuity and color contrast. Fatheadz range in price from $89.10-$148.

EyeSights Safety GlassesIf consumers are looking for frames designed specifically for hunting and shooting, then EyeSights sunglasses are highly recommended. Their lens are interchangeable and come in 4 different colors, superb for different outdoor conditions. In fact, the frame itself is offered in a camouflage color, which is ideal for going unnoticed in the great outdoors. They are anti-fog, scratch resistant, ANSI Z87.1 safety approved, UV400 protected and have flex2fit temples. These frames are $43.95.

As you can see, there are a wide range of sport-specific eyewear that is out there and all are based on their lens technology and how the frames or goggles are constructed to fit the face. gets requests for these specific frames from all over the world and we do everything we can to serve our customers the best we can. We are known for our outstanding customer service, great prices and out standing quality of eyewear.

Related pages & posts: Protective Eyewear, prescription safety glasses, Sports Sunglasses, Golf Sunglasses, Fishing Sunglasses, Costa sunglasses, Costa C-Mates Bifocal Readers Sunglasses, Costa Eyeglasses, Costa Omni Fit Sunglasses and Costa Prescription Sunglasses.’s Austin Expansion Mentioned in The Financial Express mentioned in India's The Financial ExpressOnce again is in the news. and our CEO, Dr. Dhavid Cooper, were mentioned in The Financial Express, an English-language print and online news publication based in India. In an article titled More than just rose-tinted glasses, current trends and styles for protective sports eye wear were explored.

Dr. Cooper discussed the options that can be applied to sport eyeglasses, sport sunglasses and goggles with prescription, color of lenses and frames and material used.

See more news coverage and articles on the press page.

Wiley X Eyewear To Sponsor Jim Yates' Pontiac

Wiley X Eyewear To Sponsor Jim Yates’ Pontiac

Wiley X eyewear WILEY X, a leading manufacturer and provider of protective eyewear, has announced that they will be the primary sponsor on Jim Yates’ Pro Stock Pontiac for the 2008 NHRA POWERade season. The full 24-event sponsorship package continues a successful race-marketing partnership between Wiley X and Jim Yates Racing.

“This is an exciting time for Wiley X as we’re not only celebrating 20 years as a family-owned business, but we are also coming off our biggest growth year in the commercial market,” said Myles Freeman, vice president of sales and co-owner of Wiley X. “In addition, Jim Yates has the Wiley X Sunglass Machine Team moving in a positive direction, so this commitment should only further help develop Wiley X branding for the thousands of Wiley X customers around the country.”

Wiley X has more than 20 years of innovation in providing advanced eyewear solutions to the military – Army Rangers, Navy SEALS and US Special Forces – as well as many other commercial markets. Its functional line of eye protection is a favorite amongst motorcycle riders, hunting, fishing and extreme sports enthusiasts, to name a few, because of its sleek styles and patented removable gaskets that seal out wind and debris. The California-based company also sells its products in over 50 countries around the globe.

Wiley X’s High Velocity Protection (HVP) eyewear are manufactured with shatterproof, distortion-free Selenite polycarbonate lenses and far exceed ANSI Z87.1- 2003 safety and ANSI Z80.3 optical standards. These lenses are available in 14 lens tints to provide eye comfort and protection in any environment and can be matched with a variety of high-performance, unbreakable TR90 frames, available in a wide range of styles and attractive colors.

One of the most recognizable names in NHRA Drag Racing, Jim Yates is a two-time POWERade Pro Stock champion winning back-to-back titles in 1996-97. In 379 career races spanning 18 years, the 54-year-old Virginia resident has captured 25 victories, advanced to 58 final rounds, earned 29 No. 1 qualifying awards and won 409 eliminator rounds (.578). Yates has finished second in the NHRA points standings three times (1995, 2001-02), in the top five of the Pro Stock standings eight times and in the top 10 of the points standings 14 times (third best among full-time Pro Stock racers). Yates best season was in 1997 when he won the points title, scored nine national-event victories, advanced to 12 final rounds, captured nine No. 1 qualifying awards and won 58 eliminator rounds (.817).

Yates was part of an NHRA contingent of drivers that visited American troops in Germany in 2005 and ’06. On October 3 of this year, Yates joined Alcohol Funny Car team owner/crew chief Jay Blake in a USO-sponsored visit with American combat-wounded troops at the Mologne House which is a part of the Walter Reed Army Medical Center in Washington, D.C. On Nov. 10, Yates and his fellow NHRA drivers will make their third post season trip to Germany to visit with American troops at the Kaiserslautern Military Community and the Landstuhl Regional Medical Center.

“We have thoroughly enjoyed working with the great family at Wiley X during the past two years,” Yates said. “Wiley X is a family-owned and -operated business, very similar to our own, and we are very excited about the opportunity to grow our marketing partnership through their involvement with our racing team throughout the 2008 POWERade season.

“It is awesome to be able to work with the owners of Wiley X on a day-to-day basis in developing and executing their marketing strategies. Not only does Wiley X have a strong presence in our armed forces, they also have an incredible line of eyewear to fit everyone from the fashion conscious to the extreme sports enthusiast. I have the best of both worlds. I am involved with a great family and I get to promote the excellent line of Wiley X eyewear through the NHRA. It doesn’t get any better than that.”

See the entire line of Wiley X sunglasses online.’s Austin Expansion

Virtual Retail of the Future Now at

In an article titled Planting the Customer Service Flag in Virtual Worlds, author Rich Tehrani postulates that virtual worlds are the wave of the future for retail and points to our own FrameFinder(sm) Virtual Eyeglass Try-On, which lets you upload a photo of yourself and virtually “try on” different pairs of glasses before you buy, as an example of what is to come.

He points to a future where you can create a virtual version of yourself, an avatar, that can be transported to virtual versions of stores where you can try on ties, clothes, etc. and see what you look like before you buy. The avatar would be a physical representation of yourself, down to body shape, size, etc.

I imagine a future in which you will log on to your computer and your avatar will automatically come to life, and as you are searching the Web, you will be able click a link to place your avatar in numerous locations. For example, if you are surfing for a tie, you will be able to click a Second Life URL (known as a slurl) which will immediately transport your avatar to a virtual Saks where you can see the ties in 3-D. The potential for the retail industry to take advantage of virtual worlds is immense. You can build an avatar which is a virtual match for your body and see how actual clothes will look on you.

If you think this is far-fetched, be sure to look at a company like, which lets you upload a photo of yourself and virtually “try on” different pairs of glasses before you buy.

The FrameFinder(sm) Virtual Eyeglass Try-On is the web’s best way to try on eyeglasses and sunglasses on your own face. We’re constantly adding new features, technology and innovation. See the future now at

Also see: Try On Glasses Online with the New FrameFinder, Ray-Ban.

Lafont Kids eyeglasses added

Sable Water Optics Goggles Best Overall – New York Times

Sable Water Optics RS101 swim goggles
The Sable Water Optics RS101 swimming goggles pictured above were declared the “overall winner” in a New York Times review.

West Point’s Army Triathlon swim coach Louis Tharp put five pairs of swim goggles to the test in the New York Times article and slide show Physical Culture | Gear Test, Goggles and declared Sable Water Optics RS101 the overall winner and is listed as the online source for the goggles.

Tharp describes the Sable Water Optics goggles as having the “lowest geek factor” while providing the most comfort and a “streamlined leakproof swim.” He also commented on the “cool” case that comes with them.

Sable Water Optics swim goggles are available in prescription (advanced, thin-lens aspheric technology for prescriptions -4.0 to -10.0.) and non-prescription styles and are recognized by eye doctors and swimming professionals for comfort, safety, and optical quality. In addition, they have been endorsed by Gary Hall, Sr., three time Olympic medalist and world record holder.

See the related post Summer’s Almost Here – Check Out Sable Water Optics Goggles.’s Austin Expansion

Optical Video Page

Go to VideosThe Eye Zone has added a video page which will feature optical videos, tutorials, vidcasts and more. To get started, we’ve included the popular Oakley Plutonite High Velocity Test video.

Also, be sure to check out the podcast page, which includes news and information in podcast format. Listen on your PC or download them to listen to on your mp3 player.’s Austin Expansion

Vision & Optical Glossary

Optical glossary now online Did you know that Hyperopia is another word for Farsightedness, the inability to focus on near objects?

To assist you with terms like this, we’re pleased to announce the addition of a Vision & Optical Glossary to The FOCUS blog. You’ll find a link to it at the top of every page in the blog and soon on every page of the web site.

The glossary includes a number of common eyewear terms and definitions that we hope will be helpful to visitors, as well as links to other informational pages on the blog and site. We’ll update the glossary as needed with additional content.’s Austin Expansion

Try On Glasses Online with the New FrameFinder

We’re pleased to announce the release of our newest version of the FrameFinder Virtual Try On System which allows our site visitors to try on eyeglasses frames, and now sunglasses, online from any Internet-connected PC.

The new FrameFinder features hand-picked premium sunglasses and a shiny new interface. All you need to do is upload a photo of your face and you can be trying on eyewear in a few minutes.

Read the official press release Releases New Version of FrameFinder in our Press & Articles section.

Be sure to take advantage of our RSS feed and register for our e-mail updates to get the latest in optical news, including fashion trends, vision articles and the newest additions to our lines of eyeglasses, sunglasses, contact lenses and goggles products.’s Austin Expansion

The Eye Zone Goes Mobile

The Eye Zone optical news blog goes mobile Want to read The Eye Zone, the official blog of on your handheld device? Mobile web users can read the contents of the The Eye Zone on a web connected Blackberry, Windows mobile phone or PDA with the Avantgo service and stay up to date with the latest news in fashion eyeglasses and sunglasses as well as keep up with what’s going on with

The process is simple. First, sign up for a free Avantgo account. Avantgo provides software that you install on your computer and mobile device for PC to handheld syncing and wireless use. Once installed, create an RSS Channel and paste in our RSS feed –

That’s it. Once you sync your mobile device, you’ll have the latest news from The Eye Zone on your PDA, Smartphone or Blackberry. Updating the content is as simple as doing a wireless update. Read about the latest in eyewear news and fashion on the plane, at lunch or wherever you and your handheld happen to be.