In 1975, a man named Jim Jannard started Oakley with $300. His quest was driven by pushing the limits of industry standards and creating products that work better. He first developed a motorcycle handgrip in his garage lab and quickly pros noticed the new design and its material that increased grip with sweat. Today, Oakley creates products for action and traditional sports, as well as lifestyle with a unique point of view. What began in a garage lab has grown to three decades of innovation for consumers, including 1000+ athletes who depend on their products in competitions. The fresh technologies continue to grow and change, constantly enhancing athletic performance.

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The technology innovation is not only the ethos behind the brand, but it’s their continual passion that leads their mission to disrupt and drive the desire to innovate and solve problems in ways that have people have never seen before. How do they do this? With technology injected into products. For instance, Oakley lenses are designed for men and women to perform better than any other lens on the market. The patented technologies like High Definition Optics (HDO) give buyers a sharp and more accurate vision. It eliminates distortion that tends to appear in high wrapped sunglasses. Oakley True Digital (OTD) offer prescription sun lenses clear, crisp vision. Designed to give users a wide peripheral view. Oakley also offers progressive prescription sun lenses that optimize for a variety of sports like: fishing, golf, and cycling. And HDPolarization is the best polarized lens because the technology elimiantes the need for glues and films to distort your vision. It’s the clearest Polarized lens you can find.

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But Oakley also goes beyond clear vision. They go to great lengths to ensure that they customer’s eyes will be protected behind their sunglasses. Lenses are tested under extreme circumstances with a lens material and frame geometry that provides protection against high velocity or mass impact. If a mountain biker was riding down a single track and branch hit his face–the lenses would help protect his eyes. Oakley’s secret to such high impact protection is Plutonite, a optically pure lens that is incredibly durableScreen Shot 2014-10-29 at 5.09.22 PM

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And of course, Oakley cares about comfort. Their Three-Point Fit ensure each frame is comfortable with our without activity. A pair of frames that slide off your nose can be distracting, so Three-Point Fit was designed to ensure that each frame makes contact only at the bridge of the nose and behind the temples to eliminate the discomfort.

Oakley’s innovation is boundless. With so many lenses and materials there is something from everyone. Take a closer look into the lenses here and shop all Oakley styles here.

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