’s Austin Expansion

FrameFinder Fun – Try on Frames Online

Hi folks. This is Richard Burckhardt, SEO Analyst for I’m in the market for some new eyeglass frames, so I thought I’d have some fun with our FrameFinder system that allows anyone to upload a face photo and try on frames online. What I’ve done is taken screen captures from FrameFinder of my face with a few frames on. Just like trying on frames in an optical store, some can be very attractive and some downright funny. Anyway, here are a few I had some fun with.

Oakley Wires Thread 4.0

These are the Oakley Wires Thread 4.0.

Not bad!

Modern Optical Burt

These are the Modern Optical Burt frames.

Gee, Mr. Kent, what happened to all of your hair?

Fundamentals F020

And here I try something totally different, the Fundamentals F020 frames.

OK, but not quite right.

Talk about different for me. These are the Art Craft Safety WF 744.

Interesting, but no.

Chaps 51 Flex Hinge

And the winner is – Chaps 51 Flex Hinge!

Yes. Works for me!

With thousands of frames online and available to try out, give FrameFinder Virtual Tryon a test. It can be a ton of fun and kids love it!

And, feel free to post a comment and include a link to a picture or video of you in your new frames from

Oakley Sunglasses High Velocity Video

Lafont Kids eyeglasses added

Lafont Kids eyeglasses added

Lafont eyewearYou can now purchase Lafont Kids frames on These colorful, stylish childrens frames are perfect for small faces and feature funky kid-cool designs.

Check out our eyewear library for more information on Lafont frames .

Remember, is the leading online source for eyeglasses, sunglasses and contact lenses.

Also see: Children’s Sunglasses.’s Austin Expansion’s Austin Expansion

The owners of are pleased to announce the expansion of operations into the Austin area. The new offices, located in south Austin near Driftwood, will start out as an expanded call center with more services coming in the future.

For complete details, see the press release.

Contact Lens FAQ

Contact Lens FAQ

Myths and misconceptions about contact lenses abound, so here, to answer most of them, we present our FAQ that we hope will answer your questions about contacts and whether they are right for you. Here’s a sampling:

Frequently Asked Questions about Contact Lenses

Frequently Asked Questions about Contact Lenses

Who can wear contact lenses?
Contacts can be worn by just about everybody to correct just about any eye condition. They can correct both near-sightedness and far-sightedness, as well as astigmatism and presbyopia. Contact lenses can even be worn by people who don’t need vision correction, but who simply want to change their eye color.

At what age can you start wearing contact lenses?
That largely depends on how responsible you are. Contacts have frequently been used with premature infants, who sometimes have vision problems. With proper contact lens care and maintenance, people of all ages can wear contacts safely and effectively.

How much is this going to cost me?
The price of contact lenses can vary greatly. If you have a difficult prescription or need correction for problems like astigmatism, contact lenses can be fairly expensive. However, if you have no special requirements, the cost will be significantly cheaper. It really depends on the type of contacts you buy. Daily disposables can be quite pricey; oxygen permeables provide a better value. While initially more expensive, oxygen permeables can last for years and are inexpensive to care for. They can also accommodate any prescription, no matter how difficult, because they are custom-made for each individual wearer.

Are contact lenses difficult to take care of?

It varies from lens to lens. Oxygen permeable contacts, need daily cleaning and disinfecting but generally no enzyming, since their slick surface resists deposit buildup. Daily disposable lenses are worn once, then discarded, with no maintenance required. Weekly soft disposables are cleaned at the end of the day, then soaked in disinfecting solution until they’re worn again. Since they’re discarded before deposit buildups occur, they don’t need to be soaked in an enzyme solution. Other soft lenses however, usually require daily cleaning/disinfection and weekly enzyming.

This won’t hurt much, will it?

Many people have a fear of putting foreign objects in their eyes. For the most part, that’s a healthy thing; it keeps them from poking them out. Unfortunately, it also prevents them from trying contact lenses. Most first time wearers are surprised with the level of comfort that contact lenses provide. Initial contact lens fittings by professional eye care specialists can minimize or eliminate any irritation associated with new lenses. After a brief adjustment period, most people report they can no longer feel contact lenses on their eyes.

Can I use contact lenses while playing sports?

Yes, in fact most sports medicine specialists recommend them over eyeglasses. They can enhance visual skills like depth perception, peripheral awareness, and eye-hand/eye-foot coordination. And unlike glasses, contacts offer athletes a competitive advantage because they stay in place more easily and provide a wider vision field. Contact lenses also make it easy to wear protective goggles.

Should I shell out extra cash for disposable contact lenses?

Many doctors highly recommend both disposable and frequent replacement contact lenses: they pose a lower health risk because there’s less chance for protein and bacteria to build up on them.

Can I sleep in my contact lenses?

It depends on the type of lens you’re wearing, the composition of your tear film, your general eye health, and various other factors. Oxygen permeable contact lenses and certain soft lenses can be slept in, but always be sure to check with your eye care professional first.

Can I store contact lenses in tap water?

No. Soft lenses must be stored in a disinfecting solution. Temporary storage in saline is allowed, but the lenses will have to be disinfected prior to the next use. RGP lenses can be stored in tap water in an emergency, but will need to be cleaned and conditioned by soaking in an appropriate disinfecting solution prior to use.

Can I lose a lens behind my eye?

No. There is nowhere for it to go. The conjunctiva, the fine, thin membrane that covers the sclera (white part) and inside of your eyelids is well attached to the side walls of the eye socket. Although you can not lose a lens it can find its way up and under the upper lid and be pretty hard to locate. A soft lens can roll up and likewise be hard to find. Either way, if you flush your eye with water or saline, the lens should float out. In rare instances, a RGP lens may adhere by suction to the conjunctiva. First apply wetting solution to the lens and wait about a minute. Then try to move the lens while gently pressing on one edge. If that doesn’t work, you can try to very gently lift up under one edge to break the seal. Or go see your eye doctor. If a contact lens adheres repeatedly, it is not fitted correctly and should be replaced.

How can I tell if I have the lens in the wrong eye?

Alternately cover each eye with your hand. Do not simply squeeze your lids closed. Compare the vision. If one eye is noticeably better or worse, switch them and try again.

How can I tell if a soft lens is inside out?

Here are three methods. Not all work for all lenses. (1) Place the lens on the tip of your finger facing upward, like a bowl. If when viewed from the side the edges of the bowl flare outward, it’s inside out. (2) Add saline, drop by drop to fill the bowl. If the edges begin to curl inwards, it’s the correct way. (3) Place the lens on the crease in your hand just below your pinkie. This is sometimes called the “life line or heart line”. Make sure the lens is centered over the crease. As you curl your fingers inward to close your hand, the edges of the lens should roll inwards to form a “soft taco”. This is the correct position.

My lens has a very small chip or tear in the edge but it doesn’t bother me. Should I replace it anyway?

Absolutely. Never, never wear a lens that is obviously damaged, even if it feels all right. It could be causing damage to your eyes that might not be immediately apparent. And never wear a lens which is uncomfortable, causes pain or leaves your vision hazy or distorted.

How do I know when to dispose of disposable contact lenses? They seem to be OK longer than I expected.

As a basic rule, never sleep in lenses more than one week, or less, as prescribed by your doctor. Dispose of them as recommended. Daily wear users should replace their lenses as recommended by their eye care practitioner. Wearing your lenses past the recommended replacement interval may result in serious complications affecting your eye health and vision. Disposable lenses are meant to be discarded at regular intervals.

My eyes get dry. What kind of eye drops can I use?

You should use products specifically designed for use with the type of lens you are wearing. Saline solution can be used with any contact lens. The re-wetting drops for RGP lenses are far more effective than saline and special soft lens lubricating drops also work well. Drink more water to help with increasing your natural tear production. Unless directed to do so by your eye doctor, do not use medicated eye drops, including “get the red out” brands with contact lenses. Soft lenses may concentrate the drug and alter the effect. The lens itself may be damaged.

I used to make my own saline. Is there a problem with that?

Yes. Home prepared saline is not sterile and there is the risk of bacterial or parasitic contamination. Although extremely rare, the resulting infection can be so damaging that it simply is not worth the risk.

There are so many solutions out there, how do I know which is best?

Rule one: Do not “mix and match” contact lens products. The chemicals used within any one care system are designed to be compatible. Using alternative products could create chemical reactions which could damage or discolor the lenses, irritate your eyes, or reduce the desired effect of the product. Unless you’re a chemist, don’t do it.

Rule two: When it comes to saline, you have a choice between unpreserved and preserved products. Unpreserved is preferable, and if your system requires unpreserved, that’s what you use. Within each of those categories (preserved or unpreserved), choose the least expensive. Saline is saline: salt in sterile, distilled water with a few buffers added.

Note: Be careful to keep your lens care products clean. Do not touch the tip of the bottles to any surface. If you do, quickly discard the next few drops. Always close the container with the original top immediately after use.

We hope our Contact Lens FAQ answered your questions. If so, please check out our online contact lens catalog . If you still have questions, please call 1-800-248-9427 and speak to one our friendly opticians.

Related: Contact Lenses, Seasonal Allergies? Try 1 Day Disposable Lenses, Eyewear Tips and Tricks, Sunglasses & Contacts Go Together, Contacts: Spotlight on Focus Progressives.

Want to get these alerts immediately? Just sign up to follow us on Twitter at

Contact Lens Safety Tips

Which Contact Lenses Are for Me?

So, you’ve decided to take the plunge and try contact lenses, but how do you decide which is right for you? With so many out there for astigmatism, presbyopia, dry eyes and the like, it’s a tough decision. Then should you get soft, daily or weekly disposable contacts or what?

First, of course, you should discuss this with your eye doctor, but to help you with your decision, we’re pleased to provide our article on Contact Lens Options in our Press & Articles section.

Hope this helps!

Related posts & pages: Bifocal Contact Lenses, Contact Lenses Catalog, 10 Facts About Contacts, Wearing Contacts – It’s All About Comfort, All Discount Contact Lenses Brands.

Want to get these alerts immediately? Just sign up to follow us on Twitter at

Celebrity Sunglasses & Eyewear Sightings

Celebrity Sunglasses & Eyewear Sightings

Check this page for updates on celebrity sunglasses and eyewear sightings – who is wearing what, where and when!!!

For more stars and their eyewear, see the Celebrity Sunglasses section.

Marc Jacobs MJ098S sunglasses as worn by Hillary Duff

People magazine posted some photos of Hillary Duff wearing Marc Jacobs MJ098S sunglasses and listed as the online place to purchase them.

Posted 10/5/2007


Gisele wearing Vogue 3574S sunglasses

Supermodel Gisele sporting Vogue 3574S sunglasses color 765/8G in a recent ad out of Australia.

Posted 9/13/2007

Reprinted Courtesy 20/20 magazine


Patrick Dempsey in Serengeti Sangro sunglasses

If you hadn’t noticed in our post Spotlight on Serengeti Sunglasses, actor Patrick Dempsey, looking dreamy above in Serengeti Sangro sunglasses, is the spokesperson for Serengeti eyewear.

Dempsey plays the role of Derrick “Dr. McDreamy” on the hit tv series, Grey’s Anatomy.

Posted 9/13/2007


Oprah Wnifrey and Marchon sunglasses.

Oprah Winfrey invited Marchon to be the exclusive eyewear for Oprah’s Sunglass Boutique during a recent show. Some 350 audience members received eyewear makeovers from Marchon reps (bottom photo).

Posted 8/20/2007


Nikki Blonsky, from new the movie Hairspray (role Tracy Turnblad) was spotted at Movieline’s Hollywood Life 9th Annual Young Hollywood Awards wearing Giorgio Armani 452/S sunglasses along with Amanda Bynes, also from Hairspray (role Penny Pingleton) wearing Gucci GG 2948/s sunglasses.

The event took place at Music Box at The Henry Fonda Theater in Hollywood, California on April 22, 2007.

Posted 8/03/2007


In a recent Oprah Winfrey show, Oprah tried on several pairs of sunglasses that she recommended for the summer including the Calvin Klein 826s (pictured), Coach Charlee S342 and Sean John 510s

Posted 7/18/2007


In the movie Wild Hogs, John Travolta wore Smith “Super Method” sunglasses.

Posted 7/17/2007


Brad & Angelina were pictured wearing Ray Ban RB 3025 aviator sunglasses like these in People Magazine

In a recent issue of People Magazine, Brad Pitt and Angelina Jolie were pictured sporting Ray Ban RB 2035 aviator sunglasses similar to these in the Style Watch section.

Posted 7/13/2007


Actress Sienna Miller was recently pictured in Page Six wearing Ray Ban 2140 sunglasses.

Posted 6/3/2007


Prada Sport PS10GS sunglassesHayden Panettiere of Heroes was wearing Prada Sport PS10GS sunglasses in OK! Magazine.

Posted 6/1/2007


Dolce Gabbana DG2024 sunglassesActress Debra Messing of TV’s Will and Grace was pictured in OK! Magazine wearing Dolce Gabbana DG2024 sunglasses.

Posted 6/1/2007


Ray Ban 2140 SunglassesNicole Richie was spotted wearing Ray Ban RB2140 sunglasses in a photo taken with boyfriend Joel Madden.


Ray Ban 3291 SunglassesBrad Pitt was pictured in an Ocean’s 13 promotional in a pair of Ray Ban 3291 sunglasses.


Marchon released their list of Academy Award 2007 stars spotted wearing their lines of eyewear today. Here are some notables:

Will Smith in Nautica Marksmen, Nominated BEST PERFORMANCE BY AN ACTOR in a Leading Role for Pursuit of Happiness


Golden Globe Winner BEST TELEVISION SERIES – Drama for Grey’s Anatomy


Reese Witherspoon is wearing NeoStyle College 338 eyeglasses, Color 863 in the movie Legally Blond.


And, for those following Merv Griffin’s horse, Cobalt Blue, in the Kentucky Derby, take a look at Spyder 4 Cobalt Blue eyeglasses, one of our new frames.

Related posts and pages: Gucci sunglasses, Calvin Klein sunglasses, Sunglasses Catalog, Hot Sunglasses for 2008 – Oversized is In!.

Want to get these alerts immediately? Just sign up to follow us on Twitter at

Eye Exam Coming Up - Read On

Eye Exam Coming Up – Read On

Contact lens and eyeglasses exams are getting easier and easier. New advances in eye examination procedures provide the doctor with a starting point on the eyeglass prescription and a detailed analysis on the shape of the front of the eye. One such instrument is the autorefractor, a computer that estimates the prescription of the eye within a few seconds.

The glaucoma test is often done using an instrument that blows a puff of air in your eye to determine your eye’s internal pressure. The test is helpful in detecting glaucoma but is not conclusive in ruling it out. Eye pressures can fluctuate during the course of a day and ideally pressures should be measured in the morning and again in the afternoon when there is concern about high pressure.

Dilation of the eye is a procedure that allows the doctor to temporarily open the pupil in order to view the back of the eye. This procedure is helpful in evaluating for glaucoma, macular degeneration, diabetes, retinal detachment and many other diseases.

Visual Field testing is a sophisticated computerized instrument which allows the doctor to test the sensitivity of the retina and optic nerve. This is valuable in assisting the early detection of many eye diseases including glaucoma, optic neuritis, macular degeneration and some neurologic lesions.


You need to do more than just make an appointment for an eye exam. You also need to gather information that will help your optometrist assess your eye health and vision, and provide you with good vision for your varied lifestyle. Write down your answers to these questions and give the information to your optometrist when you go for your exam.

– What chronic health conditions, such as high blood pressure, diabetes or allergies do you or any close family members have? Your eyes can be affected by your general health.
– What eye health problems, like glaucoma, run in your family?
– What prescription and non-prescription medications are you taking? Drugs sometimes can affect your eyes and vision.
– How do you use your eyes for work? Make note of the tasks that you do, how long and how often you do them, the distance between your eyes and each task, and details about your work environment. Such information helps the optometrist determine the exact prescription and any special lens design needed to give you sharp, comfortable vision on the job.
– What are your hobbies and sports? Your optometrist can help you decide whether or not you need a special pair of eyeglasses or safety glasses for your hobby or sport.
– What problems are you having with your eyes? Some symptoms are blurred vision, difficulty changing focus from far to near and visa versa, squinting, double vision, seeing floaters or flashes of light, headaches, difficult seeing at night or in dim light, burning or itching or tired eyes. features the largest selection of brand-name eyewear products, including Acuvue, Focus, Pure Vision, Proclear and hundreds of others. If you can’t find what you’re looking for, please call us at 1-800-248-9427. All we need is your Rx and your doctor’s name and telephone number we will verify your prescription for you!

Related posts and pages: Gucci sunglasses, Calvin Klein sunglasses, Sunglasses Catalog, Hot Sunglasses for 2008 – Oversized is In!, Computer Glasses.

Want to get these alerts immediately? Just sign up to follow us on Twitter at